Tag: online printing services

How Medical Professionals Should Design Brochures

If you are running a wellness center, a medical clinic, a hospital, a dermatologist’s clinic, a psychiatric clinic, or any other clinic which is related to medicine and wellness, you need to find a way to introduce your services to the public. This is where brochures prove to be handy. As you know, brochures are marketing materials made from thick paper which contain information about a business, product, or service. Through brochure printing, you can market your services by letting readers know what your background is; what those health and wellness services are; how they can benefit from the services; etc. Your brochure should be completed with a call-to-action and your contact information. 

Designing Medical Brochures

Now, the first thing that you need to do if you want to print brochures for your business is to look for an online printing services provider. Check on their background, customer reviews, and package prices, as well as the printing method that they use. Digital and offset are the options, while the bigger print shops offer both. Before getting in touch with the online printing service provider that you have chosen, you should already have a design. 

Here are some tips for designing medical brochures: 

  • Decide on the size and folding type. 

Brochures come in different sizes including 4.25” x 11”, 8.5” x 11”, 8.5” x 14”, 9” x 12”, 11” x 17”, and 11” x 25.5”. There are ten folding options available including half fold, trifold, and half then trifold. Depending on the size and the folding option that you will choose, you can have anywhere from four to twelve panels to write your copy in. 

  • Work on the cover of the brochure. 

This is the first part that a person reads upon receiving your brochure. Make sure that your business logo is there, use the same color scheme if possible. The cover should have your business name, a headline, and a short preview of the content. Include images or HD photos and make sure that they are professionally shot. 

  • Design the content. 

How many panels do you have to write in? If you want to include a list of your clinic’s services, for example, place it in a bulleted list. Stay away from chunks of text because people do not like long reads. Use a mixture of images and text but make sure that there is a good balance between the two. 

  • The last page should contain a call-to-action, a promo code, and your contact information. 

The last page is what will stick to the reader’s mind so there should be a call-to-action. Include a promo code so that you can entice them to take advantage of the medical services that you offer. Finally, make sure that your contact information is correct and up-to-date so people would know how and where to find you. 

By effectively designing your medical brochure, you are bound to experience an increase in client visits once these marketing materials are distributed.

Letterhead Printing for Legal Professionals

If you are in the legal business, you need a combination of traditional and digital advertising to let possible clients know that you exist. No matter which branch of the law it is that you specialize in, there will always be a part of your target audience who will look for you online, so you need to have that presence. Your website and social media pages should be easily accessible online. At the same time, the more traditional clients will look for legal services the old-fashioned way. They might consult a telephone directory, ask around, or check legal aid directories. This is where you will find letterhead printing to be extremely useful. With a letterhead, you can “represent” your law firm using stationery and actually make all your business transactions look more legitimate and legal. 

Law Firm Letterhead Printing Tips

If your law firm is already operational, you might already have a business logo. This is very important because you will incorporate your logo into all your printed marketing materials. Your logo should appear on your business cards, letterheads, envelopes, notepads, banners, stickers, brochures, flyers, signs, etc. For letterhead printing, here are a few tips to remember: 

You can choose either a digital print shop or an offset print shop – some offer both. Digital printing is suitable for small volume orders. Offset uses huge printing presses and can handle big volume orders. Compare the printing packages offered by different print shops and take your pick from there. Some print shops offer optional folding or blank second sheets when you order letterheads.

  • Know which elements to include in your letterhead. 

Again, you should incorporate your logo in the design of your letterhead. Use the same font and color palette. You don’t need to be traditional in placing the letterhead – it can be on the upper or lower side of the paper, or even on the right or left side. Letterheads come in three sizes: standard, legal size, and tabloid size. The text should not look overcrowded so only include relevant information. 

  • Upload the finished letterhead to your business management software. 

Once the logo is done, you can upload your letterhead to a business management software so that you can use it when sending email attachments, making things look more professional. 

With letterheads, you can deliver a consistent brand message about your legal business to your clients, impress them, and make them remember your law firm whenever they need such services. 

5” x 7” Postcard Printing: Choosing the Best Print Shop

If you are looking for a 5 x 7 postcard printing package, you need to do your research. There are many online printing companies from where you can order postcards for an affordable price. But just because it’s cheap does not mean that you have to go for poorly made postcards. Here, we will look at how you can save money while still sending quality postcards to your customers at the same time.

Checklist for Choosing the Best Postcard Printing Company

If you need a 5 x 7 postcard printing package, for example, here is a checklist that you can use for choosing the best print shop:

  • Do they offer digital printing, offset printing, or both?

Digital printing is for small print jobs while offset printing uses huge printing presses and can handle big volumes of prints. In terms of quality, offset printing is superior but again, digital is suitable for small volume printing requirements. Decide which one to use based on the number of copies that you need.

  • How much is the printing package?

There are some print shops that offer postcard printing packages for as low as $10 for 10 pieces. For offset printing, the more copies you order, the lower the per unit price gets. Always ask what the inclusions are in the printing package and watch out for possible hidden charges.

  • What freebies do they offer?

Some companies offer free two-sided, HD color printing. For other features like having your design checked by a professional graphic designer, you may have to pay extra. However, the minimal fee should be worth it because printing a batch of postcards with mistakes will cost you even more in the end.

  • Do they have good reviews online?

Just as it is when taking advantage of any other service, look for good reviews online when choosing a print shop. Check on the quality of customer support that they have. Determine how long they have been in the business and if they have big name clients.

By doing your research, you can narrow down your choices to three or four print shops and make an informed decision from there.

5” x 7” Postcard Printing: Traits that Make Postcards Excellent Ad Materials

Postcards make for a great print marketing material because they are handy and there are several ways to distribute them. As you know, postcards are made from thick paper that’s almost the size of a cardboard and they are designed to be mailed out without an envelope. If you’re an entrepreneur and you would like to reach out to your target market, look for 5 x 7 postcard printing packages online and either mail them out directly or look for Every Door Direct mail or EDDM services. For the latter, the print shop will work with the USPS to mail out your postcards to every door within a zip code or an individual mail carrier route.

Traits that Make Postcards Excellent Ad Materials

There are other printed marketing materials that you can go with: business cards, brochures, flyers, stickers, notepads, letterheads, envelopes, etc. So why should you include postcards in your list of to-print advertising materials? Here are the traits that make postcards excellent marketing tools:

  • Affordability

For just a few cents per piece, you can order postcards from online printing services providers. The quality is not even sacrificed because they can offer you full color, two-sided printing excellent materials for a very cheap price.

  • Convenience and Novelty

With everyone going for digital advertising these days, there is such a novelty in receiving tangible marketing materials like postcards. 5 x 7 postcard printing is also very convenient for entrepreneurs because you can add features such as direct mailing or every door direct mailing to make distribution easier.

  • Flexibility

Aside from mailing postcards, you can also distribute them personally. Print ones with promo codes and distribute them to people in areas where there is high foot traffic. You can also include postcards in supplier orders, delivery receipts, takeout packages, and any other business transaction with paper receipts.

  • Easy-to-track Results

If you will include a time-sensitive call-to-action in the design of your postcard, you are bound to get a quick response, making it easy to track the results of your marketing efforts.

  • Longevity

Finally, postcards last for practically a lifetime. When a customer receives this, he or she is bound to keep the card on file somewhere to be used for future reference.

With all these advantageous characteristics, there’s no reason why you should skip on using postcards to market your business.

Costs to Consider for Rack Cards Printing

The first thing that you need to do if you want to print rack cards is to look for an online printing services provider. Choose between offset and digital printing – some print shops offer both. With digital printing, desktop printers are used, and they can handle small volumes of orders. With offset printing, huge printing presses are utilized and once set up, these can print hundreds to thousands of copies within a short span of time.

Saving on the Costs of Rack Cards Printing

While choosing which shop to go with for rack cards printing, it’s good to know how to save some money as well. You want to get the best bang for your buck but without sacrificing the print quality. Check out these tips on how you can save on rack printing costs:

  • Compare the different packages offered by online print shops.

Some print shops offer just one type of printing: digital or offset, while others can do both. Because of the quality of machines and print technology used, offset printing can be a bit more expensive. But since rack cards are meant to impress, you may want to invest a bit more on this type of printed marketing material. Go online and check out the packages offered by different print shops. Will you save more on digital or offset? Also check on the material used and the turnaround time that they promise. By doing your research, you can make an informed decision about which print shop to best go with.

  • Order more to save more.

For offset printing, it is only the initial setup that is costly. Once everything is set, the per unit price actually gets lower as your order volume gets higher. For example, the per piece price of 1,000 rack cards is cheaper than ordering just 500 pieces.

  • Use promo codes and ask about special offers.

Finally, ask the print shop if they have special offers or promotional printing packages. Go online and look for promo codes which you can use when ordering online.

By keeping these tips in mind, you can save money while ordering rack cards which will be used to promote your business.

Must-Have Features for Rack Cards Printing

When you’re ordering any type of printed marketing material, your goal is to make it noticeable, for it to send the right message to your audience, and for you to save on printing costs. Let’s say that you are thinking about rack cards printing. These are typically 4” x 9” or smaller cards which are displayed in high-traffic areas. The idea is for people passing by to get one card to read, take home, and maybe even distribute to friends and family for referral. If your rack cards are attention-grabbing enough, passers-by will surely grab one from the rack. If they are displayed prominently in areas where there is high foot traffic, you are bound to get a good response for your rack cards advertising efforts.

Next, how can you make sure that the rack cards are noticeable and that they are sending the right message to your target audience? Here are the must-have features for rack cards:

  • Eye-catching design

Rack cards are usually displayed in hotel lobbies, theatres, and tourist centres. Your card will be displayed with cards of similar sizes. How do you think yours will stand out if it’s made from thin, rough paper with black-and-white print? You need to make sure that the design of your rack card stands out, and that it is made from high-quality materials to impress your reader.

  • Catchy slogans

Rack cards have more space than business cards, but less space than brochures or flyers. Since you have limited space, you need to come up with a catchy slogan to deliver your marketing message. Stay away from chunky blocks of text, people want to get your message right away.

  • A benefit for the reader

What benefit will a person get by reading your rack card? You may want to include a promo code or any other similar offer for them to be enticed into trying out your products or services.

  • An urgent call-to-action

Once you identify the benefit, include a call-to-action. Do you want people to call you, sign up for a newsletter, or visit your website? To incorporate digital marketing into your traditional printed marketing material, a QR code would be a nifty addition.

When you print rack cards, look for a reliable online printing services provider. Make sure that they offer affordable package prices for high-quality products so you can get the best value for your money.

Print EDDM Postcards vs. Digital Advertising

Whether you’re manufacturing a unique product, if you are into retail, or offering a service that everybody uses on a regular basis, you need to have a form of advertisement for your business. You may already have a regular slew of clients but it can’t hurt to have new people to provide services or sell your products to. Here, we will compare traditional print marketing, specifically  print EDDM postcards and digital advertising. Does one work better than the other? How about the costs involved? Read on to find out the answers to these questions and more.

EDDM Mailing Benefits

EDDM stands for Every Door Direct Mail. Here, an online printing services provider works with the United States Postal Service to deliver mailers to every door in a specific address, thus the name. As you know, postcards are cheap yet effective advertising materials. If you are just starting out, it is very convenient to take advantage of EDDM mailing because of these reasons:

  • You don’t have to put together your own mailing list. Simply choose which zip code, address based on demographic, or individual mailing route to send the postcards to. This saves a lot of time and is a more effective form of postcard advertising.
  • You don’t have to spend a lot of money. If you order more postcards from an offset print shop, the costs actually get lower as the volume of your order increases. For the postage, it only costs as few cents per piece to have the cards mailed out via EDDM.
  • You don’t have to take care of the USPS requirements or even bundle the postcards in stacks of 100 – the print shop takes care of all the dirty work for you. Once done, they will deliver the postcards to a local post office for mailbox distribution.

What about Digital Advertising?

Digital advertising is very popular with new businesses. They maintain official pages on different social networking sites like Twitter, Facebook, Instagram, Pinterest, etc. For this, it is important to always upload content and interact with followers so that your brand name will make an impact to them.

Combining Digital with Traditional Print Marketing

Although some business owners focus on either digital or print advertising, it is best to combine both. For example, with postcard printing, you can include a QR code on the postcard which leads to your website. You can also include promo codes and make sure that the postcard has a call-to-action.  What’s important for entrepreneurs is to know which type of advertising works for them, and maximize their efforts on that to get the best results possible.

Maximize the Value When You Print EDDM Postcards

When taking on any task that’s related to your business, you naturally want to make the most out of it. If you have to spend money, your goal is to get the best bang for your buck. At the same time, you want the task to be successful in fulfilling its purpose. Let’s take print advertising as an example. No matter what product or service it is that you are offering, you will benefit from printing postcards, business cards, flyers, brochures, and similar materials. These represent your brand in the best way, especially if you will pay close attention to the details.

One example is when you print EDDM postcards. For a small fee, you can send the postcards to a targeted group of customers without having to put together your own mailing address. The online printing services will take care of all the behind-the-scenes work for you. EDDM stands for Every Door Direct Mail and here, the print shop works in partnership with the USPS to distribute your postcards to your chosen recipients.

Tips to Make the Most Out of EDDM Mailing

Now, to make the most out of your EDDM mailing task, here are a few tips to remember:

  • Order more postcards to lower the cost.

You can choose between offset and digital printshops. There are some shops that offer both types of printing process – they will use one based on the volume of order that you have. For offset printing, the more pieces you order, the lower the per piece cost gets. This is because it’s only the initial cost that is expensive for offset printing. Once everything is set up, they can easily print out hundreds to thousands of copies for you at a lower price.

  • Send postcards only to your target market.

For EDDM mailing, you have to choose which addresses to mail to. You can send mailers to every address in a specific zip code. Or you can narrow down the list based on demographics like age bracket, income bracket, household size, etc. Narrowing down your list eliminates the need to spend on postcards and postage to those who are not part of your target audience.

  • Include a call-to-action and a promo code.

Finally, include a call-to-action so the recipient would know the next step to take in your print ad campaign. If you will include a promo code with a limited time to claim, you are bound to get positive results because there is a sense of urgency in your marketing message.

Follow these tips and make the most out of your print marketing campaign.

Print To Go Menus for Food Truck Owners and Food Sellers

Brochure printing is to offices what menu printing is to restaurants. Whether you are the owner of a fine dining restaurant, a fast food chain, a small food truck, or even a snacks stand, the menu is the heart and soul of your business. It’s the first thing that hungry diners look at when they walk into a restaurant. If you have a food truck, customers will check out your menu first so that they would know what to order. 

Now, for mid- to small-sized food sellers or food truck owners, it is important to also have a to go or takeout menu. Print to go menus serve more of a marketing purpose so it’s a good thing to invest in. Here, we will take a look at the basics of having to go menus printed out so that they can be used to promote your food business.

Printing To Go Menus 

To get started on promoting your brand, here are a few steps to follow in printing to go menus:

  • Design your to go menu first. 

If your food stall or truck is solely for takeout, you can include all your food items on the menu. Make sure that the dishes are high profit and quick to prepare. After all, your goal in printing the takeout menus is to promote your business – so you might as well highlight the most profitable dishes and turn them into bestsellers.

On the other hand, if you have a separate dine in menu, you can trim the number of items in your takeout menu. Again, choose the high-profit yet easy to prepare to dishes. Also make sure to include your contact information accurately. The menu should be designed based on the logo of your brand to create an instantly recognizable look. The pictures should be professionally shot, and include a brief description of each dish if you want. 

  • Decide on the size, material and folding options. 

Takeout menus are available in these sizes: 11” x 17”, 8.5” x 11”, or 8.5” x 14”. For the folding options, choose from double gate, double parallel, half fold, half fold then half again, half fold then trifold, roll fold, tri-fold, and Z-fold.

  • Work with an online printing services provider to print out the menus for you.

Finally, look for an online print shop that can print the takeout menus for you. Printing options include digital or offset – some print shops offer both. Make sure that the quality of print is excellent and check on the package price to ensure that you are getting the best bang for your buck.

Proper Placement for Rack Card Printing

Business cards are personally handed out, postcards are included in mailers, while notepads and envelopes are distributed as gifts. These are examples of printed marketing materials and how they are distributed. But what about rack cards? Rack card printing is a popular option for those who are in the entertainment and tourism industry. You would usually see stacks of rack cards displayed at hotel lobbies, movie houses, or theatres. Fortunately, even if you are in an industry other than these two, you can still use rack cards printing to promote your products or services. You just need to know about proper placement.

Proper Placement for Rack Cards

If you want to print a stack of rack cards, look for an online printing services provider with a cost-efficient yet high-quality printing package. Rack cards usually measure 4” x 9” or 3.5” x 8.5” – so the space that you have is limited. Use similar colors as your logo for branding, keep the message short but impactful, and include a call-to-action. 

When it comes to distribution, here are some key points: 

  • Choose a strategic location. 

The rack cards should be displayed in areas where there is high foot traffic. Examples are local landmarks, hotel lobbies, rest stops, retail stores, tourist centres, convention centres, and restaurants. When displaying your rack cards, make sure that the local business is not your direct competitor and ask them if you can display your rack cards in their office, store, or reception area. 

  • The rack stand should be easily seen. 

If possible, place your rack cards on top of the stack of cards in a brochure stand so that it can easily be seen and picked up. 

  • They can be displayed horizontally.

If there is no brochure or rack stand, you can also place a stack of your rack cards horizontally – at a table in a reception area or by the cashier at a gas station. 

  • Rack cards can also be handed out personally or mailed out. 

Aside from displaying them, rack cards can also be personally handed out on the streets in areas where there is high foot traffic.  You can even include them in postcards mailers or use them as inserts in delivery receipts.