When you’re ordering any type of printed marketing material, your goal is to make it noticeable, for it to send the right message to your audience, and for you to save on printing costs. Let’s say that you are thinking about rack cards printing. These are typically 4” x 9” or smaller cards which are displayed in high-traffic areas. The idea is for people passing by to get one card to read, take home, and maybe even distribute to friends and family for referral. If your rack cards are attention-grabbing enough, passers-by will surely grab one from the rack. If they are displayed prominently in areas where there is high foot traffic, you are bound to get a good response for your rack cards advertising efforts.
Next, how can you make sure that the rack cards are noticeable and that they are sending the right message to your target audience? Here are the must-have features for rack cards:
- Eye-catching design
Rack cards are usually displayed in hotel lobbies, theatres, and tourist centres. Your card will be displayed with cards of similar sizes. How do you think yours will stand out if it’s made from thin, rough paper with black-and-white print? You need to make sure that the design of your rack card stands out, and that it is made from high-quality materials to impress your reader.
- Catchy slogans
Rack cards have more space than business cards, but less space than brochures or flyers. Since you have limited space, you need to come up with a catchy slogan to deliver your marketing message. Stay away from chunky blocks of text, people want to get your message right away.
- A benefit for the reader
What benefit will a person get by reading your rack card? You may want to include a promo code or any other similar offer for them to be enticed into trying out your products or services.
- An urgent call-to-action
Once you identify the benefit, include a call-to-action. Do you want people to call you, sign up for a newsletter, or visit your website? To incorporate digital marketing into your traditional printed marketing material, a QR code would be a nifty addition.
When you print rack cards, look for a reliable online printing services provider. Make sure that they offer affordable package prices for high-quality products so you can get the best value for your money.
