Business cards are personally handed out, postcards are included in mailers, while notepads and envelopes are distributed as gifts. These are examples of printed marketing materials and how they are distributed. But what about rack cards? Rack card printing is a popular option for those who are in the entertainment and tourism industry. You would usually see stacks of rack cards displayed at hotel lobbies, movie houses, or theatres. Fortunately, even if you are in an industry other than these two, you can still use rack cards printing to promote your products or services. You just need to know about proper placement.
Proper Placement for Rack Cards
If you want to print a stack of rack cards, look for an online printing services provider with a cost-efficient yet high-quality printing package. Rack cards usually measure 4” x 9” or 3.5” x 8.5” – so the space that you have is limited. Use similar colors as your logo for branding, keep the message short but impactful, and include a call-to-action.
When it comes to distribution, here are some key points:
- Choose a strategic location.
The rack cards should be displayed in areas where there is high foot traffic. Examples are local landmarks, hotel lobbies, rest stops, retail stores, tourist centres, convention centres, and restaurants. When displaying your rack cards, make sure that the local business is not your direct competitor and ask them if you can display your rack cards in their office, store, or reception area.
- The rack stand should be easily seen.
If possible, place your rack cards on top of the stack of cards in a brochure stand so that it can easily be seen and picked up.
- They can be displayed horizontally.
If there is no brochure or rack stand, you can also place a stack of your rack cards horizontally – at a table in a reception area or by the cashier at a gas station.
- Rack cards can also be handed out personally or mailed out.
Aside from displaying them, rack cards can also be personally handed out on the streets in areas where there is high foot traffic. You can even include them in postcards mailers or use them as inserts in delivery receipts.