When taking on any task that’s related to your business, you naturally want to make the most out of it. If you have to spend money, your goal is to get the best bang for your buck. At the same time, you want the task to be successful in fulfilling its purpose. Let’s take print advertising as an example. No matter what product or service it is that you are offering, you will benefit from printing postcards, business cards, flyers, brochures, and similar materials. These represent your brand in the best way, especially if you will pay close attention to the details.
One example is when you print EDDM postcards. For a small fee, you can send the postcards to a targeted group of customers without having to put together your own mailing address. The online printing services will take care of all the behind-the-scenes work for you. EDDM stands for Every Door Direct Mail and here, the print shop works in partnership with the USPS to distribute your postcards to your chosen recipients.
Tips to Make the Most Out of EDDM Mailing
Now, to make the most out of your EDDM mailing task, here are a few tips to remember:
- Order more postcards to lower the cost.
You can choose between offset and digital printshops. There are some shops that offer both types of printing process – they will use one based on the volume of order that you have. For offset printing, the more pieces you order, the lower the per piece cost gets. This is because it’s only the initial cost that is expensive for offset printing. Once everything is set up, they can easily print out hundreds to thousands of copies for you at a lower price.
- Send postcards only to your target market.
For EDDM mailing, you have to choose which addresses to mail to. You can send mailers to every address in a specific zip code. Or you can narrow down the list based on demographics like age bracket, income bracket, household size, etc. Narrowing down your list eliminates the need to spend on postcards and postage to those who are not part of your target audience.
- Include a call-to-action and a promo code.
Finally, include a call-to-action so the recipient would know the next step to take in your print ad campaign. If you will include a promo code with a limited time to claim, you are bound to get positive results because there is a sense of urgency in your marketing message.
Follow these tips and make the most out of your print marketing campaign.