Are You in the A/C or HVAC Business? Here’s Why You Should Print EDDM Postcards

If you are in the business of installing and fixing air conditioning units, or if you are offering Heat, Air Ventilation, and Cooling or HVAC services, then you need to find a way to advertise your brand. Temperature control in homes and offices is important, but not a lot of homeowners and office owners would know where to look in case their air conditioning, heating, or air ventilation units require servicing. To reach as wide an audience as possible, you must use a combination of online and offline advertising. For online marketing, establish a social media presence and make sure that your website is well-designed. For the offline marketing part, you can use something like printing eddm postcards to send mailers to as many residences and offices as possible. Read on to find out more about this. 

Targeted versus Saturated Mail Marketing

If you are using postcards to advertise your business, there are two ways to distribute them. First is by using a targeted mailing list. This is perfect for product sellers or service providers who have a niche market. Examples are products for women, babies, or kids of a certain age. The second way is by saturating your target market, which is where EDDM comes in. Every Door Direct Mail is a service offered by the United States Postal Service for entrepreneurs, where they can mail postcards to every door in a zip code or mail carrier route – without having to build or buy their own mailing list. 

Why Should A/C or HVAC Businesses Go for EDDM Mailing?

For those who are in the A/C or HVAC businesses, eddm postcards is the perfect way to advertise because you can send one postcard to every mailbox within a zip code or mail carrier route. Every home has an air conditioning unit, or radiator that might require fixing, so you have your targeted audience right there. If you also service commercial HVAC or A/C units, you can also include business addresses with your EDDM mailing campaign.

When looking for a print shop to create the postcards for you, make sure that they offer EDDM mailing. This is because they will essentially work with the USPS in sending your postcards to every door within a certain area. After printing the postcards, they will bundle the cards, fulfil the paper requirements of the USPS, and even send the cards to your local post office for individual mailbox distribution. With such a no-fuss, hassle-free process, how can you say no to the prospect of advertising your A/C or HVAC business using EDDM mailers? 

Rack Card Printing for Auto Detailing & Auto Repair Services

If you have a business like auto detailing and auto repair, you need to have skilled workers and the machinery to satisfy your car-crazy clients. Let’s say that you already have a slew of loyal clients who visit your shop whenever they need their car serviced. But there will be times when business gets slow, which is when you can use a backup form of advertising like rack cards printing. Prior to that, you should have already established an online presence by building a website and establishing official accounts on the most popular social media platforms. This way, your online clients can easily find you, and you in turn have a way to interact with them. 

Now, going back to the print advertising method of using rack cards. What are these, exactly, and how can they benefit your auto detailing or auto repair services? Rack cards are 4” x 9” or 3.5” x 8.5” cards which are displayed in literature, brochure, or rack stands. They are placed in areas where there is high foot traffic, and the idea is for people passing by to get one so that they can learn more about a brand, business, service, or product. 

Since you are in the auto detailing and auto repair services business, cars should be the focus of the design of your rack cards. Considering the size, rack cards give you just enough space for a headline and maybe a bulleted list of the services that you offer. For XYZ car detailing, for example, you can have a headline like “XYZ Auto Detailing – We Pay the Closest Attention to the Finest Details!”. Then, place in a bulleted list the car detailing services that you offer. If you still have space, include a short description of the other benefits that a customer will get from doing business with you. 

Depending on the online printing services that you will get, you can have rack cards made with a tear-off business card option. When looking for a printing package, make sure that the materials, printing method, and paper finish are all high-quality. Still, you don’t have to pay too much because there are many print shops offering cheap packages without compromising on quality. 

All in all, rack cards printing is one of the cheapest yet most effective ways to spread the word about your automotive business, so get started on the task right now!

How Delis and Bakeries can Benefit from Print To-Go Menus

Two similarly sumptuous businesses to have are delis and bakeries. Bakeries sell mostly breads, sweets, and cakes; while delis or delicatessens sell mostly ready-to-eat items like sandwiches, salads, breads, cold cuts, and sliced cheeses. If you have either of these businesses, you might already have a loyal clientele who regularly go out to buy food from you. However, if you would like to expand your business and introduce your bakery or deli to more clients, you need to invest in printed marketing materials.  This is where print to go menus come in. These are menus which are specifically meant for customers who order for delivery or takeout. If you have a bakeshop, having a stack of takeout menus by the cashier countertop will encourage customers to pick one up and use for future orders. If you have a delicatessen, you can distribute takeout menus to people outside your food establishment, where there should be high foot traffic. Once people get a hold of your takeout menu, you are bound to get repeat orders, and people will be craving for breads and cold cuts-and-cheese combos before you know it. 

Menu Printing Design Tips

So how can you design a good takeout menu if you own a bakery or deli? Here are a few tips to keep in mind:

  • Partner with a good online printing services provider so that you can have high-quality takeout menus without spending too much. There are several fold styles and sizes to choose from. If your bakery has a lot of bread variants, for example, go for a map size takeout menu which measures 11” x 25.5”. You can have anywhere from four to twelve panels for this menu size – choose one based on the number of items that you wish to include on the menu.
  • People eat with their eyes, so make sure to include sumptuous-looking photos that pop out of the page. For this, you might need to invest in professional photography – but the results should be well worth it.
  • Use a combination of images and text. Just like brochures, map-sized menus give you a lot of space to work with. For bakery or deli menu printing, avoid using chunks of text that people would not want to read through. The menu items should be organized but still mixed with scrumptious photos of breads and cheeses. 
  • Highlight your bestselling items and place them strategically on the menu. Do not include dollar signs when indicating the price of the items – you don’t want to remind people that you are making them spend their hard-earned money once they peruse your menu. Also include your contact information at back page so customers would know how to get in touch with you, or where your deli or bakery is located. 

Rack Card Printing for Technology Companies

Rack card printing is a cheap yet effective way to advertise a brand, company, product, or service. Even theatre companies marketing one-time shows or retail stores holding big sales can use rack cards to let people know about what they have to offer. What’s good about rack cards is that they can be displayed in areas where there is high foot traffic. The cards perfectly fit what are called literature, brochure, or rack cards – so passers-by can easily get one to read and bring home. 

If you are a technology company, you may want to also use rack cards to advertise your wares. Whether you are offering software, e-commerce, digital electronics, or Internet services, you can reach out to your target market effectively with the help of these handy, nifty cards. 

Combining Online with Offline Marketing

As a tech company, you may have already mastered the art of digital marketing. You have a well-designed website, a solid social media presence, and you regularly interact with your target audience online. To make sure that you are reaching the maximum number of people or businesses possible, you can combine digital with print marketing. 

Here are a few quick facts about how you can use rack cards for the offline part of marketing your tech company: 

  • First, you have to look for an online printing partner that will work with you in creating these printed marketing materials. Rack cards come in two sizes: the lay flat counter size measuring 3.5” x 8.5”, or the more popular rack display size of 4” x 9”. Most online print shops offer full color HD printing, using either the digital or offset printing method. When it comes to the finish, you can choose between matte and glossy. 
  • Second, you need to decide on the design of the rack card itself. Rack cards have more space than business cards, but less space than flyers or brochures. The available area should include an attention-grabbing headline. Then, a bulleted list of the services that you have as a tech company. Under each bullet point, you may want to include a short description of the benefits that a customer will get when choosing you as a tech company. At the back, include a QR code or a link that leads to your website so that customers would know more about your business.
  • Third, go for any extra options like using super thick, 16-pt. paper, or the tear-off business card option. The latter is perfect for those who would not like to pay extra for having business cards made. 

By strategically combining digital with print marketing techniques, you can promote your tech company and increase the number of clients that you have.

5 x 7 Postcard Printing for Digital Marketing Agencies

Only a small percentage of a business’ target market is offline these days, which is why a lot of digital marketing agencies have emerged. As the name implies, the goal of these agencies is to use digital means to market a product or service. If your business falls under this category, how can you advertise the fact that you are offering advertising services? You can use a combination of digital and print marketing methods. Here, we will focus on 5 x 7 postcard printing and how it helps digital marketing agencies. 

First, what are the services offered by a digital marketing agency? Here’s a quick list: 
– Develop digital marketing strategies
– Google ads and social media ads
– Market analysis, evaluation of a brand’s performance, etc.
– Search engine optimization 
– Web hosting services
– Web design and development

The goal of these services is to use digital techniques to spread awareness about a brand, product, or service. If you are a digital marketing agency yourself, how can you use 5x 7 postcards to market your own line of services? Look for an online printing that will serve as your printing partner in creating the postcards. 5” x 7” is an ideal size to get your message across. When choosing which print shop to order from, compare the different packages offered, the type of printing method used, the material, and the quality of customer support. 

Next, when designing the postcard, make sure that there is a catchy headline. What’s good about using postcards is that they are not contained inside envelopes so the message is exposed for everyone to see. This makes postcard marketing do double the work, because those who get to read the message along the way are made aware of your brand as well. 

One last thing to focus on when using 5 x 7 postcard marketing to advertise your digital marketing agency is distribution. You can go for direct mail where you would have to provide names and addresses, or use a service like Every Door Direct Mail which is offered by the USPS. EDDM allows you to send out one postcard to every door within a zip code or a mail carrier route, and you don’t have to put together a mailing list by yourself. 

Insurance Company Letterhead Printing Tips

Whether you’re an independent agent or are working for a big insurance company,  letterhead printing is a must. Letterheads are headers usually placed at the top of a business correspondence. It can mimic the design of your insurance company logo, and include only the basic contact information like your company name, address, telephone number, website, email address, and maybe your social media handles.

Although letterheads are traditionally placed on top of the page, the design can also be placed as a footer, or on the left or right side of the page. What is good about letterhead printing is that you can use the stationery to print memos, insurance package quotations, invoices, receipts, and any other insurance-related transactions. Offices are trying to run paperless these days, but there are still transactions which require printouts and customers need them sometimes, so it is better to do it with letterheads. The transaction looks more official, and your brand will be enhanced because of the presence of your company name and logo on the correspondence.

How to Look for the Best Online Printing Company

Now that you already have an idea about the benefits of having letterheads for your insurance business, let us look at how you can look for the best online printing company:

  • Decide between offset and digital printing methods.

Some print shops offer just one, while others offer both digital and offset printing methods. Digital is suitable for small print jobs while more voluminous orders can be handled by printing presses using offset print technology.

  • Do your research on the background of the print shop.

Some of the things that you need to look for are the turnaround time, the quality of customer support used, how long the print shop has been in the business, and if they have any famous clients who have submitted testimonials on their websites. Also check on the paper and size options that they have specifically for letterheads.

  • Check on the print package rates and any extras or discounts offered.

Lastly, you want to get the best value for your money so check on the print package rates and look for any promotional discounts or extras that you can take advantage of. For offset printing, the more pieces you order, the lower the per price unit gets. This means that a 2,500 order is cheaper per piece than a 1,500 order of insurance company letterheads. There are also some print shops that have folding options and extra blank sheets available. Or, you can go for a complete set that contains a stationery with letterhead, a blank second sheet, and an envelope.

Send and Use EDDM Postcards as Calendar Gifts to Customers

Nobody says no to gifts, and if you would like to spread the word about your business while rewarding your customers at the same time, why not send them calendar eddm postcards? EDDM is Every Door Direct Mail, a service provided by the USPS for entrepreneurs. The idea is for the USPS to work in partnership with print shops and business owners so that promotional postcards can be sent to every door. If you have a small accounting firm, for example, you can send out postcards to every door within a zip code or an individual mailing carrier. With EDDM, you don’t have to put together a collection of mailing addresses for direct mail – the USPS and the print shop does all the work for you. 

EDDM Postcards as Calendars

Now, if you would like to use eddm postcard printing and send out the postcards as calendar gifts to customers, the process is quite easy. Here are a few good-to-know things about using calendar postcards for your print marketing campaign: 

  • Why use postcards as calendar gifts to clients and customers? 

It is nearing the holidays and one of the best corporate gifts that you can give to clients; prospective and existing customers; suppliers; and all your other business contacts are postcard calendars. Why? Mainly because they are cheap to produce. You can have one or two thousand cards made and mailed out to your chosen address without spending too much. The more pieces you order, the lower the per unit price gets – making it ideal for businesses with a general clientele. 

  • Should I print on one side only, or two sides? 

To boost the positive results of your EDDM marketing, use both sides of the postcard for printing. You can use one side for the calendar itself – including your logo prominently. For the second side, you can print information about your business, maybe a promo code that they can use for the holidays, and any other pertinent information that you would like to include. 

  • How do I look for the best print shop to partner with for my EDDM mailing campaign?

Do your research when looking for a print shop to work with. Check if they have experience in EDDM mailing campaigns. Also determine their turnaround time, the price of the printing package, any other freebies or inclusions, and the quality of customer support provided. 

More than the low price, it is the fact that your business name and logo are kept in the minds of your customers year-round which makes investing in EDDM postcards well worth it.

Come Up with a Memorable Design When You Print Rack Cards

If you are planning to use rack cards as part of your print marketing campaign, you’re on the right track. These come in two sizes: 4” x 9” and 3.5” x 8.5”.  Made from thick card stock, these can have a smooth glossy or smooth matte finish – choose one that suits your design. To create rack cards, you must look for a reliable online printing services provider that will give you the best rates without affecting the quality. There are many rack card printing packages available at an affordable price, which are made using a state-of-the-art printing process – you just need to know where to look. Do your research and you can find a printing partner that offers great quality, suitable materials, quick turnaround time, and good customer support.    

How Can Your Rack Cards Have a Memorable Design?

After choosing which print shop will create the rack cards for you, the next thing that you need to focus on is the design. Even if you use the most expensive paper material with high-quality print, you will not reap marketing benefits if the rack card is poorly designed. For it to be highly effective, you must have a memorable design and an impactful marketing message:

  • Less is more.

Rack cards printing gives you more space than a business card but less space than a brochure. With a 4” x 9” paper area, you might want to take the “Less is more” route when it comes to the design. Go straightaway for a headline that introduces your company, then two or three bullet points that highlights the benefits of buying your products or services. If you want, you can go with a tear-off business card option for a more unique look.

  • Go bold and use a catchy headline.

If you think that your target audience would appreciate more bold designs and colors, still use a catchy headline to grab their attention. Like all your print marketing materials, rack cards should have your logo integrated on the design.

  • Subtler is better?

If you don’t want to go bold, you can take the opposite route and use subtler colors and a more subdued design. Again, it’s all about what you think your target audience would like.

Ask for proof or test print the design of your rack cards before having the full volume of your order made. This way, you can check the overall look, design, and feel of the rack card.  Distribute them by placing them in rack displays on areas where there is high foot traffic. With rack cards, you have an inexpensive marketing material that will effectively promote your business and enhance your brand.

Ways to Make Your Takeout Menu Printing More Enticing

One of the best ways to promote a business in the food industry is through takeout menu printing. Aside from your dine-in menu, having a takeout menu allows those who haven’t tried your restaurant yet to taste what you have to offer. For those who don’t have time for a sit-down dinner, or those who want to have restaurant quality food without washing the dirty dishes, takeout or delivery orders offer them utmost convenience. More importantly, takeout menus are used for promotional purposes. When you distribute the menus out on the streets where there is high foot traffic, you can make people aware of your dishes and the corresponding prices. You can also include takeout menus in takeout packages, food receipts, supplier invoices, and other transactions with printed documents.

Ways to Make Takeout Menus More Enticing

Next, how can you make your takeout menus more enticing? It al boils down to design. Be creative so that you can have a unique menu that stands out. Here are a few ways to make your takeout menu print look more enticing to hungry diners:

  • Apply a vintage design if it fits your theme.

If you have a bar that offers wine tasting events, use a vintage design that fits your theme. Instead of pictures, use vintage-looking illustrations and a similar vintage font. Make sure that the cover has an eye-catching graphic and an easy-to-read headline. There are different sizes and folding styles of menus available – choose one that will best suit the number of dishes that you plan to include on the menu.

  • Use bright, modern colors if you have a younger clientele.

If you have a pub instead of a wine bar and your clientele is a bit on the younger side, choose bright, modern colors. Make the design of the menu match the aesthetics of your restaurant’s interiors.

  • Use muted colors and elegant font styles if your restaurant is more formal.

If you have a restaurant that offers a five-course menu, for example, use muted colors and a more elegant style. This look is appealing to a more mature clientele.

After deciding on the design, look for an online printing services provider that will print the takeout menus for you. Choose between offset and digital printing. When deciding which print shop to go with, always ask about the turnaround time, the price of the printing package, and the quality of customer support offered. By doing your research, you can have a printing partner that will efficiently create those takeout menus for you.

Are You an Events Planner? Use Brochure Printing to Market Your Services

As an events planner, you may be an expert on how to let guests know about a wedding, or business people know about a corporate event. But what about your own business? How do you let prospective clients know that your event planning business exists? Fortunately, you can always rely on brochure printing to do a great job of it for you. Brochures are leaflets which contain information about a business, product, or event. These can be distributed over the mail, handed out personally, or given away to prospective clients and customers. 

Brochure Printing Ideas

Now, if you would like to use brochures as a way to promote your events planning business, there are a few things to keep in mind. First, look for a suitable online printing company that will print the brochures for you. They can offer digital, offset, or both types of printing processes. When deciding which print shop to go with, always ask about their printing packages, the turnaround time, the materials used, and the quality of customer support offered. 

Next, here are a few brochure printing ideas that you can borrow for your events planning business:

  • Create a newspaper style brochure.

There are several brochure sizes and folding styles available. One idea is to go for the folder sheet, tabloid size, or map size option, then create a newspaper style brochure. Choose a folding style that resembles a newspaper. Use colors and fonts which are used in newsprint, and apply the same style in the layout. If your speciality is wedding events planning, then highlight that on the cover page. Depending on the number of panels of the folding style, you can have anywhere from four to twelve ‘pages’ to write content in. Use a combination of text and images to avoid monotony and make your events planning brochure truly unique.

  • Refine the layout of your brochure. 

If you organize several types of events, use one panel each to describe what’s included in the planning package. For instance, use a bulleted list for the inclusions in a wedding; another list for corporate events; then another for a different type of event. Choose a folding style and size that will fit the number of events that you are skilled at planning. 

Brochures are an excellent way to present information about your business and share it to prospective clients and existing customers. By paying close attention to the layout, you can have a brochure that will impress your clients and make them book your services at once.