Only a small percentage of a business’ target market is offline these days, which is why a lot of digital marketing agencies have emerged. As the name implies, the goal of these agencies is to use digital means to market a product or service. If your business falls under this category, how can you advertise the fact that you are offering advertising services? You can use a combination of digital and print marketing methods. Here, we will focus on 5 x 7 postcard printing and how it helps digital marketing agencies.
First, what are the services offered by a digital marketing agency? Here’s a quick list:
– Develop digital marketing strategies
– Google ads and social media ads
– Market analysis, evaluation of a brand’s performance, etc.
– Search engine optimization
– Web hosting services
– Web design and development
The goal of these services is to use digital techniques to spread awareness about a brand, product, or service. If you are a digital marketing agency yourself, how can you use 5x 7 postcards to market your own line of services? Look for an online printing that will serve as your printing partner in creating the postcards. 5” x 7” is an ideal size to get your message across. When choosing which print shop to order from, compare the different packages offered, the type of printing method used, the material, and the quality of customer support.
Next, when designing the postcard, make sure that there is a catchy headline. What’s good about using postcards is that they are not contained inside envelopes so the message is exposed for everyone to see. This makes postcard marketing do double the work, because those who get to read the message along the way are made aware of your brand as well.
One last thing to focus on when using 5 x 7 postcard marketing to advertise your digital marketing agency is distribution. You can go for direct mail where you would have to provide names and addresses, or use a service like Every Door Direct Mail which is offered by the USPS. EDDM allows you to send out one postcard to every door within a zip code or a mail carrier route, and you don’t have to put together a mailing list by yourself.