If you have a business like auto detailing and auto repair, you need to have skilled workers and the machinery to satisfy your car-crazy clients. Let’s say that you already have a slew of loyal clients who visit your shop whenever they need their car serviced. But there will be times when business gets slow, which is when you can use a backup form of advertising like rack cards printing. Prior to that, you should have already established an online presence by building a website and establishing official accounts on the most popular social media platforms. This way, your online clients can easily find you, and you in turn have a way to interact with them.
Now, going back to the print advertising method of using rack cards. What are these, exactly, and how can they benefit your auto detailing or auto repair services? Rack cards are 4” x 9” or 3.5” x 8.5” cards which are displayed in literature, brochure, or rack stands. They are placed in areas where there is high foot traffic, and the idea is for people passing by to get one so that they can learn more about a brand, business, service, or product.
Since you are in the auto detailing and auto repair services business, cars should be the focus of the design of your rack cards. Considering the size, rack cards give you just enough space for a headline and maybe a bulleted list of the services that you offer. For XYZ car detailing, for example, you can have a headline like “XYZ Auto Detailing – We Pay the Closest Attention to the Finest Details!”. Then, place in a bulleted list the car detailing services that you offer. If you still have space, include a short description of the other benefits that a customer will get from doing business with you.
Depending on the online printing services that you will get, you can have rack cards made with a tear-off business card option. When looking for a printing package, make sure that the materials, printing method, and paper finish are all high-quality. Still, you don’t have to pay too much because there are many print shops offering cheap packages without compromising on quality.
All in all, rack cards printing is one of the cheapest yet most effective ways to spread the word about your automotive business, so get started on the task right now!