Tag Archives: brochures

5 Ways To Step Up Your Brochure Game

 

Blockbusterprint Brochures

Potential clients are constantly judging your print brochures. And why shouldn’t they? Brochures are a reflection of your business. In a matter of seconds, based on your design, content and images they will decide whether they like you or not.

Clients look at brochures as a preview of what they can expect from your business. It is up to you as a business owner/service to strategically reveal just enough information for potential customers to seek you out further. You have the power to control what headlines, graphics, language and tone they will see. Here’s how to make these fundamental features stand out!

  1. Don’t try to appeal to everyone

Business leaders make the mistake of trying to target a broad, undefined audience. This business practice will get you nowhere. Instead, focus on building a profile of your target audience and really getting inside their head. What is this target’s motivation? What is the problem they’re looking to solve and what solutions will you offer? Fundamentally, how can you as a business help them achieve their goals and objectives?

  1. Begin a relationship

Potential customers want to get to know you before making an informed buying decision. Help them speed this process by providing case studies and testimonials based on previous client’s experiences. Find a spot on your trifold business brochure to highlight positive relationships that previous clients have had. This will surely jump start the relationship-building process!

  1. Use high quality images. They make a difference

Your brochure’s images have to speak to your target audience in a way your content cannot. High quality images bring your products and services to life as though they are right in front of you. By choosing high resolution, (300 dpi or more) professional images will look flawless within your layout design. Most importantly, they will showcase your business’s credibility, professionalism and trustworthiness. Based on your images, your clients will get a sense of how you operate.

  1. Make sure your brochure matches your brand

A print brochure’s design can help express your brand’s identity: your values and ideas that people associate with your business. This is a representation of who you are and what you’re offering. When designing your brochure, make sure the text, images and colors make sense for your brand.

  1. Write clear and compelling content

Using simple, persuasive language write about what your business/product. You should always write in the active voice and use strong action verbs to get your point across. By implementing this style of writing, you’re able to write shorter and more compelling sentences. When it comes to writing content think about it as an elevator pitch. If you had 30 seconds to explain your business to potential customers, what would you say? Is there a unique story behind your business? People tend to gravitate to stories so don’t be afraid to use storytelling to sell your brand image.

Angela Vinieratos

Essential Steps for Printing Brochures to Effectively Promote Your Brand

Printing brochures is an excellent way to market your business. Printed promotional materials may sound obsolete to some, but they are still surprisingly effective in getting the message out to your target market. Now, if you are in the process of having brochures printed for your company, there are a few steps that you can follow including these:
1. Determine the goal of your brochure.
The main purpose of a brochure is to inform the reader about your products or services, the history of your company, your mission statement, and give them other important information about your business. But a brochure can also be made to inform, market a new product or even entertain. Before having one made, clearly identify the goal of your brochure so that you can incorporate tit in the content.

2. Reach out to your target market.
Next, when printing brochures, craft the message in such a way that you will reach out to your target market. If your audience is teenage girls, develop a message in a language that they can easily relate to. If you have an adult, more conservative clientele, a professional-looking, impressive brochure is what you need.

3. Make sure that the brochure is professionally designed.
Resist the temptation to go for do-it-yourself brochure solutions, no matter how cheap, because it’s your image that will suffer in the end. With a professionally designed brochure, you can leave a lasting impression to your clients.

4. Choose the material, layout, fold type and other details about the brochure.
Next, decide whether you’d like SD or HD printing. What about the paper stock and size? Should the brochure be on semi-gloss or matte paper? There are also the brochure folding types to choose from like tri-fold, Z-fold, half-fold – and the quantity of brochures that you need to have printed out.

5. Distribute the brochures using the right channels.
Finally, after printing brochures, decide on how you would like them to be distributed. If you have an office, you can simply hand over copies to your clients. If you’re participating in trade shows, you should also bring brochures for distribution. Another option is to directly mail brochures to your clients so they can learn more about what you have to offer as a business. With these steps, you can have the perfect brochure to use in promoting your business.

What Entrepreneurs Need to Know about Brochure Printing

Despite the existence of websites, you can still use traditional brochure printing as a way to tell people more about your business. Printed promotional materials may seem superfluous to some, but it actually is a still effective way of getting the word out about your company. In fact, printing promotional materials should be done alongside online promotional activities.

Things to Remember when Having Brochures Printed

Now, if you decide that brochure printing is a good way to tell prospective clients and customers about what you do as a company, how can you go about the task? Here are a few things to remember:
• Include all the important information about your business on the brochure.
Brochures are printed promotional materials which tell people about your company history, products or services, and mission statement. If a business card includes just your contact information, a brochure takes things one step further by including all the pertinent information regarding your business. As such, it’s a must to include all important info, write solid content about what your business is all about, give people a glimpse about your company history, etc.

• Look for a printing company which has extensive experience and the right equipment for printing professional-looking brochures.
Brochures should leave a lasting impression so look for a printing company with plenty of experience in the field.

• Decide on the size, folding type and paper used for the brochures.
Finally, decide on the details of the brochure. In companies like BlockbusterPrint.com, the available brochure sizes are as follow:
– 8.5 x 11 inches
– 8.5 x 14 inches
– 11 x 17 inches

You can place orders for 100; 250; 500; 1,000; 2,500; 5,000; 10,000 and up. There are also more than ten options for folding types including tri-fold, Z-fold, half fold, double parallel, single gate fold, double gate fold, roll fold, accordion fold, half then half again, and half then tri-fold.

Through professional brochure printing, you can leave a lasting impression to your clients and tell them what your business is all about.