Nobody says no to gifts, and if you would like to spread the word about your business while rewarding your customers at the same time, why not send them calendar eddm postcards? EDDM is Every Door Direct Mail, a service provided by the USPS for entrepreneurs. The idea is for the USPS to work in partnership with print shops and business owners so that promotional postcards can be sent to every door. If you have a small accounting firm, for example, you can send out postcards to every door within a zip code or an individual mailing carrier. With EDDM, you don’t have to put together a collection of mailing addresses for direct mail – the USPS and the print shop does all the work for you.
EDDM Postcards as Calendars
Now, if you would like to use eddm postcard printing and send out the postcards as calendar gifts to customers, the process is quite easy. Here are a few good-to-know things about using calendar postcards for your print marketing campaign:
- Why use postcards as calendar gifts to clients and customers?
It is nearing the holidays and one of the best corporate gifts that you can give to clients; prospective and existing customers; suppliers; and all your other business contacts are postcard calendars. Why? Mainly because they are cheap to produce. You can have one or two thousand cards made and mailed out to your chosen address without spending too much. The more pieces you order, the lower the per unit price gets – making it ideal for businesses with a general clientele.
- Should I print on one side only, or two sides?
To boost the positive results of your EDDM marketing, use both sides of the postcard for printing. You can use one side for the calendar itself – including your logo prominently. For the second side, you can print information about your business, maybe a promo code that they can use for the holidays, and any other pertinent information that you would like to include.
- How do I look for the best print shop to partner with for my EDDM mailing campaign?
Do your research when looking for a print shop to work with. Check if they have experience in EDDM mailing campaigns. Also determine their turnaround time, the price of the printing package, any other freebies or inclusions, and the quality of customer support provided.
More than the low price, it is the fact that your business name and logo are kept in the minds of your customers year-round which makes investing in EDDM postcards well worth it.
