If you’re a business owner, some of your priorities when starting out includes advertising your brand, refining your day-to-day operations, and boosting sales. No matter which product or service it is that you are offering, these things will help solidify your presence in the industry. But what if you already have a set routine in running your business? The next thing that you need to work on is establishing customer loyalty. Most customers tend to stick to buying the same brand when they find the product useful, and the same service provider if they are happy with the service they’re getting. To help establish customer loyalty even more, you can use postcard printing as part of your print promotional campaign.
Let’s say that you already have a pretty solid online presence. When you combine this with printed promotional materials, you can reach that untapped part of your target market. So how can you use printing postcards to establish customer loyalty? Postcards are ideally sent on a regular basis to the doorsteps of customers because they are cheap to produce, yet effective in marketing. You just need to find a good online printing services provider then you are all set in earning the loyalty of your customers by using affordable postcards.
How Different Businesses Can Use Birthday Postcards for Promos
Postcards come in different sizes and they’re effective marketing materials because there is no envelope to open – so the message can be read right away. If you are collecting information from your clients, you can use postcards as birthday promotional materials to establish customer loyalty. Here’s how different businesses can use birthday postcards for promos:
Send a postcard on a customer’s birthday and include a tagline for your promo. For example: “Happy birthday, Janine! Your next dinner is on us if you book on your exact birthday – or get 50% off the bill if you dine in anytime within your birth month!” Use the back of the postcard to include a promo code or a QR code, and this is something that customers will eagerly take advantage of.
- Dental Clinics
You can use postcards to offer free dental cleanings for patients on their birthday.
- Hair Salons
Hair salon owners can offer free shampoo, haircut, blowout, or back massage to clients on their birthday.
- Chiropractor Clinics
How about a free adjustment on your birthday, (insert client name here)? This is a great way for you to attract patients to your chiropractor clinic.
- Health and Wellness Spas
Health and wellness spas can offer free massages or add-on services to their clients who are celebrating their birthday.
- Dry Cleaners
After the happy birthday greeting, you can offer free dry cleaning for a certain number of shirts, for example, if you are in the dry cleaning business.
Be creative in thinking of a promotional offer that you can give to customers who are celebrating their special day, and you will earn their loyalty to your brand.