Half-fold brochures – BlockbusterPrint.com Blog

Brochure Printing: Do people still print brochures?

What’s that you ask? The power of brochure printing for businesses? Oh, get ready to be enlightened.

Have you ever been handed a brochure at a trade show and it’s so awful, you can’t help but laugh? Yes, we’ve all been there. But let’s face it, those brochures that make you laugh, they stick with you. You remember them. That’s the power of brochure printing!

But wait, there’s more. Among the myriad of marketing tools, the humble brochure is the unsung hero.

Everlasting Impression: Unlike a fleeting online ad, a well-designed brochure is a physical object a customer can hold. It’s like a mini billboard that fits in their pocket. Can your Facebook post do that? I didn’t think so.
Credibility on Paper: Ever handed someone a business card and they look at you like, “Okay, so what?” A brochure, on the other hand, is like a handshake and introduction all in one. It says, “Hello, we’re legitimate. And here’s why.”
Your 24/7 Salesman: Even while you’re sleeping or binge-watching your favorite series, your brochure is out there, tirelessly selling your products or services. No need to feed it or give it breaks. It just… works.
Easy to Distribute: Hand them out at trade shows, leave stacks in local businesses, or even do a direct mail campaign. It’s like a tiny, paper ambassador for your brand.
Cost-effective: Compared to other forms of advertising, brochure printing is relatively cheap. So you can spend more money on important things like fancy office chairs or that espresso machine you’ve been eyeing.

So, the next time you’re thinking of ways to promote your business, don’t forget about the power of the humble brochure. It might just be the secret weapon you’ve been looking for. Now, isn’t that a funny thought? haha! Print brochures online with BlockbusterPrint.com

How Premium Brochure Printing Can Help Boost Your Business Sales

In the digital age, we often overlook the power of print marketing materials. While online marketing has become the norm, print materials such as brochures remain a popular and effective marketing tool. Brochures can provide potential clients with useful information about your business, highlight your products and services, and leave a lasting impression. In this blog post, we explore how premium brochure printing can help increase your business sales.

Captivating Design
The design of your brochure is essential in grabbing the attention of potential clients. A professional design with high-quality images will help your brochure stand out from the competition. Premium brochure printing options such as high-gloss finishes, embossing, and metallic inks can add a luxurious touch to your brochure, making it more visually appealing to customers.
Credibility
A high-quality brochure printed on premium paper not only looks professional but also conveys a sense of trust and credibility. Clients are more likely to take your business seriously when you invest in quality marketing materials. A brochure printed on high-quality paper with a premium finish is perceived as more valuable and worth keeping.
Tangible
While digital marketing methods can be effective, they lack the tangibility of print materials. A brochure is a physical item that your potential clients can take with them, allowing them to revisit your business and its offerings. This tangible item makes your business more memorable and increases the likelihood of potential clients reaching out.
Reach a Broader Audience
Brochures can be distributed to a broad audience such as trade shows, direct mail campaigns, and in-store promotions. They are an effective way to showcase your products or services and reach potential customers you may not have reached through other marketing channels. A premium brochure printed on high-quality paper will leave a lasting impression and increase the likelihood of potential customers reaching out.
Cost-Effective
Compared to some forms of digital marketing, such as pay-per-click advertising, brochure printing can be more cost-effective. Brochure printing offers numerous benefits, including tangible marketing materials that can be distributed to a broad audience with a one-time printing cost. They can be helpful in generating leads without the need for a continuous advertising budget.

In conclusion, premium brochure printing provides numerous benefits that can help boost your business’s sales. A well-designed and printed brochure is an effective tool that can help you reach a broader audience, build credibility, and leave a lasting impression. With cost-effective printing options available, brochures should be a valuable addition to your marketing strategy. Don’t let digital marketing methods distract you from the power of print marketing. A professional and polished brochure is a valuable tool in today’s digital age. Visit BlockbusterPrint.com for all your printed brochure needs.

Highlighting the Design of Professional Brochures

Professional brochures can be used as an effective print marketing material. When you’re promoting a product or service, these handy brochures can be distributed to and be read by your direct target audience. If you’re offering beauty services, for instance, you can have half fold brochures printed out. The pages can include a brief history about your salon, the types of beauty services and products that you offer, and the brochure can even serve as a discount when presented in your place of business. Brochures can also be distributed at trade shows, out in the streets during a product launch, it can be included in mailers – the possibilities of how you can distribute them are practically endless.

Focus on Your Brochure Design!

With the marketing benefits and flexibility offered by brochures, it really is a must for you to have them printed out for your business. The first thing that you need to do is look for a good printing company. They should have the expertise in printing high-quality materials, as well as state-of-the-art printing presses.

Next, come up with suitable content for the brochure. If you decided to have trifold brochures made, there will be six panels or pages for you to fill up with content. Make sure to include high-quality images as well to break the monotony. Content-wise, see to it that the way that the material is written fits the image that you’d like to project as a company. Use language that’s appropriate for the market. A brochure for a law firm should use more formal language as compared to a brochure that’s targeted for teenage girls buying feminine products.

Based on the number of pages of the brochure, you can have a design laid out in such a way that the pages would not look too crowded. Remember that there must be a good balance of text and images. Highlight certain parts of the text in such a way that it will stand out to someone who does not have time to read the full content of the brochure – think of the way this is done in online and actual magazines.

Lastly, pay attention to even the smallest details of the brochure design. Make sure that the content is free from typographical and grammatical errors. Your contact information must be included. The colors text, and images used on the brochure should combine to a whole that matches your brand’s identity. By taking these things into account, you can print out brochures that will leave a lasting impression to your customers.

Professional Brochures: Need-to-Know Facts about Content Writing

In the process of printing professional brochures, there is more to it than just aesthetics. You might have 100 pieces trifold brochures printed in full HD color and thick, semi-gloss paper. But if the content is badly written, do you think that you will achieve your marketing goals? Not necessarily. In order for your print advertising campaign to be successful, there should be a good balance between text and image. The quality of the brochure itself is important as well, and you should pay close attention to the message that you want to impart to the reader.

Ways to Write Brochure Content

To make sure that you can effectively write marketing content for your brochure, here are a few ways to go about it:

Determine your marketing goal, and make the content revolve around that.

If you are newly launching a business, you need to tell people about how your company started, what your products and services are, and how they can benefit as customers by choosing you over other brands. If you are an existing business, you might want to print brochures to introduce a new product line. If you’re joining a trade show, you might want to use brochures to gain more following. Brochures are a truly flexible marketing material, so much so that you can use them to promote almost anything. When writing the content, keep your marketing goal in mind and make the content revolve around it.

Keep the content short but impactful.

While writing the content, you should also consider the number of pages that you need to use. If you think that you’ll have four pages of content, for example, you can have half fold brochures printed out. If you need to include a short page about your company history or mission and vision, go for an 8-age accordion fold brochure. Just remember that even if you have multiple pages, you must not crowd each page with so much content, that it becomes unreadable. Keep the content short but impactful, and don’t use any more pages than necessary.

Creatively use a play on words.

One example of creatively using a play on words is “A tab of gold, a pinch of foil”. This is used by BlockbusterPrint to market their line of metallic foil stamped business cards. You can apply the same technique to market products when writing brochure content.

Offer customers benefits.

As a final touch, you can include benefits for customers in the content. There can be a page which, when presented at one of your stores, can be used as a discount coupon. You can also include maps, detailed product descriptions, special offers, and similar useful content on the brochure.

By following these tips, you can effectively write content for your marketing brochure.

Know Which Folding Type to Choose for Professional Brochures

Did you know that the “old-fashioned” type of marketing using printed materials still work, so professional brochures are a must-have in any type of business? Sure, there are plenty of digital avenues that you can use to market your brand. But if you want to stand out in a sea of online advertising methods, especially in today’s business environment where customers have a very short attention span – something printed and tangible will truly make you stand out. This is precisely the reason why you should consider having brochures printed out. No matter the nature of your business, you can use brochures to effectively reach out to your target audience.

Get to Know Different Brochure Folding Types

So you decided that brochures are an effective marketing tool, but you don’t know the first thing about them. The number one thing to add to your to-do list is to look for a company that specializes in printing brochures. Make sure that they have high-quality offset printers; different paper stocks to choose from; full color HD printing options; turnaround time; and excellent customer service.

Next, make sure that there’s a good balance of text and images on your brochure design. Consider your goal in printing out the brochures in the first place. Are you introducing your company to a new audience? Are you launching a new product line? Would you like to let existing customers know that your pricing has changed? Curate the content of the brochure in such a way that it can effectively fulfil your marketing objectives.

Based on the content, you can now choose the brochure folding type. Here are a few options:

Half foldbrochures are the most common. The paper is folded in half so you have four panels or pages to print the content in.
Trifold brochures consist of six panels, giving you more pages for content writing.
Z-fold brochures have the same number of pages as trifold, only they are different in folding orientation.
Single gate folding is perfect if you want to have a middle page that’s wider than the front and back cover.
Accordion folding has eight panels and when going for this option, make sure that you organize the content carefully to prevent reader confusion.

Other folding types include double parallel, double gate, roll fold, half then half, and half then trifold. With the help of brochures, you can effectively impart your desired marketing message to your target audience.

Printing Professional Brochures? Here’s How to Make the Design Stand Out

When printing professional brochures, the first thing that you need to determine is its purpose. Marketing is the general answer, but what exactly is it that you are trying to sell? Are you launching a new product line or a new service that you want people to know about? Are you a new company working on creating brand awareness? Are you attending a trade show and you want to print brochures that does a good job of representing your company? Upon determining your purpose, you can come up with a suitable design that will suit your needs to a tee.

Next, to get you started on the design, here are a few tips on how you can make your brochure’s design stand out:

Choose the right folding type.

There are several sizes and folding types to choose from when you’re printing a brochure. Choosing the right one again boils down to the purpose. If you’re attending a trade show, for example, trifold brochures will give you six pages – enough so you can include a brief history of your business, as well as a preview of the products or services you’re offering. Half fold brochures will give you four wide pages to use, which is perfect when incorporating other features into the brochure like a discount coupon for marketing purposes.

Make sure there’s a right balance between text and images.

Brochures will instantly give you multiple pages as a layout base, but you still need to make sure that there is a good balance between text and images. Having an image-centric brochure is good but to make it effective for marketing, you still have to include a short description of the image to sell it. On the other hand, having a brochure that’s too wordy might turn off most readers – so there has to be just the right balance between the two.

Go for high-quality print.

If it’s your first time distributing brochures, you want to give customers a good impression of your brand. This means that you must pay close attention to the paper stock you’re using, as well as the print quality. There are many printing companies that use state-of-the-art printing presses along with an offset printing method. As compared to digital printing, offset printing will deliver more excellent results, so the extra investment will be well worth it in the end.

By taking these factors into consideration, you can design a brochure that will leave a lasting impression to your customers and help you achieve your marketing objectives.

Get to Know the Most Popular Folds for Professional Brochures

Professional brochures are an effective and non-costly marketing tool. Whatever type of product or service you’re offering, you can let customers learn more about it through brochures. If you are trying to build brand awareness, a brochure has enough space for you to include a brief history of your company, along with a short description of what you have to offer as a business. This is precisely the reason why you should include brochures in your print marketing campaign. Here, we will take a look at the most popular brochure folds that you can choose from if want to promote your brand using printed materials.

Top 5 Most Popular Brochure Folds

Before choosing between half fold brochures and trifold brochures, you must first look for a good quality printing company. Make sure that they offer offset printing using state-of-the-art printing presses, and that they have a variety of brochure sizes to choose from.

Next, here are the top five most popular brochure folds that you can go for:

Half Fold

The sizes of brochures range from 4.25” x 11” to 11” x 25.5”. Your first option for any of the available sizes is half fold, which gives you four pages to work with. This is perfect for when you are introducing your company to clients and you want to give them a brief history of how your business started.

Trifold

Trifold brochures give you six pages back and forth, which is plenty of space. This is suitable if you are introducing a new line of products and you want to incorporate images with descriptions on the brochure.

Double Parallel

Double parallel-folded brochures have a total of eight panels. For this option, make sure to carefully plan how you will assemble or layout the pages. Should you place an image on the cover, or leave it for the backmost page? Incorporate a good balance of image with text so the brochure doesn’t read like a book – unless that is your intention in the first place.

Single Gate

A single gate-folded brochure has one back-and-forth page which is twice wider than the front cover. It literally does fold like a single gate, and it gives you four narrow and two wide pages to use as a base for the brochure.

Z-Fold

A Z-fold brochure looks like a letter Z when viewed from the top, giving you six pages to work with.

Other brochure folds include: double parallel, double gate, roll fold, accordion, half then half, and half then trifold.

Achieve Great Results when Printing Professional Brochures

Professional brochures and other printed materials are becoming an increasingly popular way to promote a business. Although email and other digital marketing methods are cheap and effective, launching a full-blast print advertising campaign will also deliver the results that you want. In fact, it has even more of an impact to the millennials because they are getting something that’s tangible instead of digital. This is just one of the many reasons why you should seriously consider including brochure marketing in your to-do list for your business.

How to Impress Customers when Printing Brochures

The good news is that there are many offset printing companies which specialize in creating high-quality brochures. If you do want to include brochures as part of your print marketing campaign, here are a few tips on how you can succeed in the task:

Come up with a unique selling point.

When writing the copy for your brochure, always think of your purpose. Come up with a unique selling point. Is the content something that’s interesting or beneficial to your target audience? Are you launching a new product line? Or do you simply want people to know how they can get in touch with you if they require your services? By determining your purpose in the first place, you can effectively create a suitable brochure design.

Think of a physical feature that will make your brochure stand out.

Next, what specific brochure feature do you think will make it stand out? If you’re launching a line of cosmetic products, half fold brochures with stunning colors and a detachable business card should do the trick. For trade shows, you can print trifold brochures that include a brief company history so people can learn more about how you got started in the industry. The fold and shape of the brochure are a couple of examples on how you can make the material stand out.

Pay attention to the small details.

Aside from the folding option, you should pay attention to even the smallest details when designing your brochure. What kind of paper stock should be used? Which size is best for a Z-fold brochure, for example? For the print, what size, color, and type of font should be used? If you want to incorporate images in the brochure, are the photos clear and professionally shot? Is there too much white space around the image or maybe too much text? Brochures are tangible so readers will notice even the smallest details once they pore over it.

All in all, brochures are an effective and cheap marketing tool that all business owners should take advantage of. Knowing how to effectively design one in the first place will help you achieve your print advertising objectives.

Professional Brochures: How Can I Make My Brochures Stand Out?

You already know how important it is for you to have professional brochures printed out. It’s a cost-effective and efficient way of letting people know about the products or services that you have to offer as a business. But the more important question is: how can you make your brochures stand out? If all companies realize that printing a brochure is a cheap way to advertise their wares, what can they do to make those color brochures pop out? Read on to find out.

How to Make Your Brochures Stand Out

There is an entire rainbow of colors that you can use as a palette, and hundreds of design templates that you can utilize. But how can you customize the design in such a way that it will make someone take notice, pick up, and actually read your brochure? Here’s how:

By balancing the images and content.

One of the biggest mistakes made by those who are designing brochures is using too many images or using too much text. You don’t want the brochure to read like a book, but you don’t want it to be a photo album, either. There should be just the right balance of text and images, enough to make a reader want to flip through the individual pages.

By not overcrowding the brochure with too much information.

Again, don’t make the mistake of putting too many photos or text on the brochure. Leave enough white space to make a picture of a product stand out. Minimize marketing taglines, and use only the briefest summaries as a description of the image.

By having an eye-catching design.

While you’re at it, pay attention to the overall look of the brochure. Do the colors, font, images, background, and layout make up for a pleasant whole? When you look at the brochure, is it something that people will immediately associate with your brand? Make sure that the design is eye-catching and is something that appeals to your target audience.

By choosing a high-quality printing process and material.

More importantly, choose a brochure print service provider that will give you the best-looking print. There are many digital printing companies out there, but offset printing using state-of-the-art Heidelberg printing presses are better. One look and a reader will know if your brochure was printed poorly or not, so invest in good quality prints.

By following these tips, you can make people stand up and take notice of your brochures and actually read them – so that they can learn more about what you have to offer as a business.

Brochure Printing 101: What are the Folding Types Available?

When introducing a new product or service to your clients, brochure printing is the cheapest and most effective way to do so. Most people think that print advertisement is dead – but despite the digital age that we’re now living in, there is still a huge audience for printed advertising materials. You just know how to make the most out of your print promotional campaign.

If you are a new company, for example, and you want to introduce your brand to as wide an audience as possible, start by distributing flyers, brochures, and newsletters. Whenever you are meeting a potential client or customer, make sure that you have a high-quality business card with you. If you have a physical office, you can also print banners. During events, you can distribute notepads, letterheads, envelopes, and corporate giveaways with your company logo in it.

Different Folds for Different Folks

Now, let us focus more on brochure printing. Unlike business cards which only allow you to print out your business name and contact information, brochures give you a lengthier space to put all your information in. Using the previous example, if you are a new company and you want to introduce your brand to the business community in your area, you can place your business history, mission and vision in the brochure. You can also indicate which products or services you’re offering. To sweeten the deal, you can make the brochure double into a coupon code so that people can try out your service or product at a discounted price.

During the brochure printing process, there are different kinds of folds available. Perhaps the most popular is the bi-fold brochure, where the paper is folded in half. This results to four pages back and forth. Depending on the type of information that you would like to provide to the reader, you can use the first two pages to introduce your company – then the last two pages to tell the reader about your products or services. Make sure to include your business address and contact information on the last two pages.

You can also go for trifold brochures that result to six panels. With more number of pages, you must plan how you will assemble the pages to make the brochure more reader-friendly. Just make sure that there’s a balance between the text and the images, so that the pages will not look overcrowded with information.

Half fold brochures are similar to bi-fold with four panels or pages. Other folds include Z-fold, single gate, double parallel, double gate, accordion, roll fold, half then trifold, and half then half. Depending on the number of pages that you need, you can choose a folded brochure that will suit your promotional purpose perfectly.