Gone are the days when business cards appeared as thin, easily wrinkled cards with poor print quality. Today, you can get business cards in varying sizes and a wide array of printing technologies used. Some examples are gloss, silk and spot UV printing. Spot UV printing differs from the two in the sense that it makes a certain part of the card pop up. If you’d like to highlight your name, the company name, your website name or your contact information, a spot UV printed card is perfect since it adds a specialized gloss to make that specific part stand out. It’s a cross between a gloss and a silk finish, and is suitable if you would like your business card to stand out.
If you don’t necessarily feel like making a statement with spot UV printing, you can go with glossy finish cards instead. Business cards with a glossy finish look professional and elegant. The entire card appears shiny and reflective. As compared to plain cardboard cards with traditional printing, the paper stock used in glossy finish cards is thicker – so they feel more substantial when held. Another reason to go with glossy finish cards is that even if exposed to the harsh rays of the sun, the print will not fade because it has that protective coating.
Finally, there’s silk finish cards which are beautiful to look at. As the name implies, these business cards have a silky smooth finish. If glossy finish cards have a reflective surface, silk business cards do not – but they still have that unique, silky sheen to them. Among the three, silk finish cards are the cheapest but, when designed right, can look professional and elegant as well.
Whether you end up choosing spot gloss business card printing, glossy or silk finish on your business cards, what’s important is for its overall design to reflect the image that you would like your business to have.