When you print brochures, business cards, postcards, menus, and flyers, you are in fact launching a full-blast print advertising campaign. Most people think that print is not effective anymore, but it cannot be farther from the truth. Combining a digital with a print advertising campaign will help you achieve maximum results for whatever goal you have set for yourself. This is precisely the reason why you need to pay close attention to detail when designing each and every printed product that you will use for the promotional campaign. Here, we will focus our attention on how to print professional brochures. Take a look at these printing tips:
- Know what the purpose of the brochure is.
Are you introducing a new product or service? Are you establishing a new company so you would like clients to know how everything started, and what your goals are as a business? Would you like customers to attend an upcoming corporate event, or participate in a huge in-store sale? Based on your purpose, there is a corresponding layout and design that you can apply.
- Look for a good quality printing company.
There are many companies that print brochures online , but not all of them are created equal. Digital printing companies will most likely use desktop printers, which may not necessarily deliver professional-looking results. If you want high-quality prints, go for offset printing which utilize high-end printing presses. Offset printing may be a bit pricier than digital printing, but the results are well worth it.
- Choose a layout and design that will suit your company’s image.
Lastly, choose a layout and design that will appeal to your target market. If you’re introducing your company to prospective suppliers, clients, and customers, for example, go for a business brochure layout. This is structured and a bit formal – and may include the mission and vision of your company.
If you are introducing a new product or service, the layout should be that of a marketing brochure. This should include a lot of professionally-shot images that will appeal to your target market. The copy should be descriptive, and entice the readers to buy exactly what you’re offering. Other types of layouts are travel brochures, corporate brochures, design portfolio brochures, instructional brochures, financial brochures, and educational brochures.