Tag: online printing

Establish Customer Loyalty through Birthday Postcard Printing

If you’re a business owner, some of your priorities when starting out includes advertising your brand, refining your day-to-day operations, and boosting sales. No matter which product or service it is that you are offering, these things will help solidify your presence in the industry. But what if you already have a set routine in running your business? The next thing that you need to work on is establishing customer loyalty. Most customers tend to stick to buying the same brand when they find the product useful, and the same service provider if they are happy with the service they’re getting. To help establish customer loyalty even more, you can use  postcard printing as part of your print promotional campaign. 

Let’s say that you already have a pretty solid online presence. When you combine this with printed promotional materials, you can reach that untapped part of your target market. So how can you use printing postcards to establish customer loyalty? Postcards are ideally sent on a regular basis to the doorsteps of customers because they are cheap to produce, yet effective in marketing. You just need to find a good online printing services provider then you are all set in earning the loyalty of your customers by using affordable postcards. 

How Different Businesses Can Use Birthday Postcards for Promos

Postcards come in different sizes and they’re effective marketing materials because there is no envelope to open – so the message can be read right away. If you are collecting information from your clients, you can use postcards as birthday promotional materials to establish customer loyalty. Here’s how different businesses can use birthday postcards for promos:

  • Restaurants

Send a postcard on a customer’s birthday and include a tagline for your promo. For example:  “Happy birthday, Janine! Your next dinner is on us if you book on your exact birthday – or get 50% off the bill if you dine in anytime within your birth month!” Use the back of the postcard to include a promo code or a QR code, and this is something that customers will eagerly take advantage of. 

  • Dental Clinics

You can use postcards to offer free dental cleanings for patients on their birthday. 

  • Hair Salons

Hair salon owners can offer free shampoo, haircut, blowout, or back massage to clients on their birthday. 

  • Chiropractor Clinics

How about a free adjustment on your birthday, (insert client name here)? This is a great way for you to attract patients to your chiropractor clinic. 

  • Health and Wellness Spas

Health and wellness spas can offer free massages or add-on services to their clients who are celebrating their birthday. 

  • Dry Cleaners

After the happy birthday greeting, you can offer free dry cleaning for a certain number of shirts, for example, if you are in the dry cleaning business. 

Be creative in thinking of a promotional offer that you can give to customers who are celebrating their special day, and you will earn their loyalty to your brand. 

How Delis and Bakeries can Benefit from Print To-Go Menus

Two similarly sumptuous businesses to have are delis and bakeries. Bakeries sell mostly breads, sweets, and cakes; while delis or delicatessens sell mostly ready-to-eat items like sandwiches, salads, breads, cold cuts, and sliced cheeses. If you have either of these businesses, you might already have a loyal clientele who regularly go out to buy food from you. However, if you would like to expand your business and introduce your bakery or deli to more clients, you need to invest in printed marketing materials.  This is where print to go menus come in. These are menus which are specifically meant for customers who order for delivery or takeout. If you have a bakeshop, having a stack of takeout menus by the cashier countertop will encourage customers to pick one up and use for future orders. If you have a delicatessen, you can distribute takeout menus to people outside your food establishment, where there should be high foot traffic. Once people get a hold of your takeout menu, you are bound to get repeat orders, and people will be craving for breads and cold cuts-and-cheese combos before you know it. 

Menu Printing Design Tips

So how can you design a good takeout menu if you own a bakery or deli? Here are a few tips to keep in mind:

  • Partner with a good online printing services provider so that you can have high-quality takeout menus without spending too much. There are several fold styles and sizes to choose from. If your bakery has a lot of bread variants, for example, go for a map size takeout menu which measures 11” x 25.5”. You can have anywhere from four to twelve panels for this menu size – choose one based on the number of items that you wish to include on the menu.
  • People eat with their eyes, so make sure to include sumptuous-looking photos that pop out of the page. For this, you might need to invest in professional photography – but the results should be well worth it.
  • Use a combination of images and text. Just like brochures, map-sized menus give you a lot of space to work with. For bakery or deli menu printing, avoid using chunks of text that people would not want to read through. The menu items should be organized but still mixed with scrumptious photos of breads and cheeses. 
  • Highlight your bestselling items and place them strategically on the menu. Do not include dollar signs when indicating the price of the items – you don’t want to remind people that you are making them spend their hard-earned money once they peruse your menu. Also include your contact information at back page so customers would know how to get in touch with you, or where your deli or bakery is located. 

Rack Card Printing for Technology Companies

Rack card printing is a cheap yet effective way to advertise a brand, company, product, or service. Even theatre companies marketing one-time shows or retail stores holding big sales can use rack cards to let people know about what they have to offer. What’s good about rack cards is that they can be displayed in areas where there is high foot traffic. The cards perfectly fit what are called literature, brochure, or rack cards – so passers-by can easily get one to read and bring home. 

If you are a technology company, you may want to also use rack cards to advertise your wares. Whether you are offering software, e-commerce, digital electronics, or Internet services, you can reach out to your target market effectively with the help of these handy, nifty cards. 

Combining Online with Offline Marketing

As a tech company, you may have already mastered the art of digital marketing. You have a well-designed website, a solid social media presence, and you regularly interact with your target audience online. To make sure that you are reaching the maximum number of people or businesses possible, you can combine digital with print marketing. 

Here are a few quick facts about how you can use rack cards for the offline part of marketing your tech company: 

  • First, you have to look for an online printing partner that will work with you in creating these printed marketing materials. Rack cards come in two sizes: the lay flat counter size measuring 3.5” x 8.5”, or the more popular rack display size of 4” x 9”. Most online print shops offer full color HD printing, using either the digital or offset printing method. When it comes to the finish, you can choose between matte and glossy. 
  • Second, you need to decide on the design of the rack card itself. Rack cards have more space than business cards, but less space than flyers or brochures. The available area should include an attention-grabbing headline. Then, a bulleted list of the services that you have as a tech company. Under each bullet point, you may want to include a short description of the benefits that a customer will get when choosing you as a tech company. At the back, include a QR code or a link that leads to your website so that customers would know more about your business.
  • Third, go for any extra options like using super thick, 16-pt. paper, or the tear-off business card option. The latter is perfect for those who would not like to pay extra for having business cards made. 

By strategically combining digital with print marketing techniques, you can promote your tech company and increase the number of clients that you have.

5 x 7 Postcard Printing for Digital Marketing Agencies

Only a small percentage of a business’ target market is offline these days, which is why a lot of digital marketing agencies have emerged. As the name implies, the goal of these agencies is to use digital means to market a product or service. If your business falls under this category, how can you advertise the fact that you are offering advertising services? You can use a combination of digital and print marketing methods. Here, we will focus on 5 x 7 postcard printing and how it helps digital marketing agencies. 

First, what are the services offered by a digital marketing agency? Here’s a quick list: 
– Develop digital marketing strategies
– Google ads and social media ads
– Market analysis, evaluation of a brand’s performance, etc.
– Search engine optimization 
– Web hosting services
– Web design and development

The goal of these services is to use digital techniques to spread awareness about a brand, product, or service. If you are a digital marketing agency yourself, how can you use 5x 7 postcards to market your own line of services? Look for an online printing that will serve as your printing partner in creating the postcards. 5” x 7” is an ideal size to get your message across. When choosing which print shop to order from, compare the different packages offered, the type of printing method used, the material, and the quality of customer support. 

Next, when designing the postcard, make sure that there is a catchy headline. What’s good about using postcards is that they are not contained inside envelopes so the message is exposed for everyone to see. This makes postcard marketing do double the work, because those who get to read the message along the way are made aware of your brand as well. 

One last thing to focus on when using 5 x 7 postcard marketing to advertise your digital marketing agency is distribution. You can go for direct mail where you would have to provide names and addresses, or use a service like Every Door Direct Mail which is offered by the USPS. EDDM allows you to send out one postcard to every door within a zip code or a mail carrier route, and you don’t have to put together a mailing list by yourself. 

Insurance Company Letterhead Printing Tips

Whether you’re an independent agent or are working for a big insurance company,  letterhead printing is a must. Letterheads are headers usually placed at the top of a business correspondence. It can mimic the design of your insurance company logo, and include only the basic contact information like your company name, address, telephone number, website, email address, and maybe your social media handles.

Although letterheads are traditionally placed on top of the page, the design can also be placed as a footer, or on the left or right side of the page. What is good about letterhead printing is that you can use the stationery to print memos, insurance package quotations, invoices, receipts, and any other insurance-related transactions. Offices are trying to run paperless these days, but there are still transactions which require printouts and customers need them sometimes, so it is better to do it with letterheads. The transaction looks more official, and your brand will be enhanced because of the presence of your company name and logo on the correspondence.

How to Look for the Best Online Printing Company

Now that you already have an idea about the benefits of having letterheads for your insurance business, let us look at how you can look for the best online printing company:

  • Decide between offset and digital printing methods.

Some print shops offer just one, while others offer both digital and offset printing methods. Digital is suitable for small print jobs while more voluminous orders can be handled by printing presses using offset print technology.

  • Do your research on the background of the print shop.

Some of the things that you need to look for are the turnaround time, the quality of customer support used, how long the print shop has been in the business, and if they have any famous clients who have submitted testimonials on their websites. Also check on the paper and size options that they have specifically for letterheads.

  • Check on the print package rates and any extras or discounts offered.

Lastly, you want to get the best value for your money so check on the print package rates and look for any promotional discounts or extras that you can take advantage of. For offset printing, the more pieces you order, the lower the per price unit gets. This means that a 2,500 order is cheaper per piece than a 1,500 order of insurance company letterheads. There are also some print shops that have folding options and extra blank sheets available. Or, you can go for a complete set that contains a stationery with letterhead, a blank second sheet, and an envelope.

Are You an Events Planner? Use Brochure Printing to Market Your Services

As an events planner, you may be an expert on how to let guests know about a wedding, or business people know about a corporate event. But what about your own business? How do you let prospective clients know that your event planning business exists? Fortunately, you can always rely on brochure printing to do a great job of it for you. Brochures are leaflets which contain information about a business, product, or event. These can be distributed over the mail, handed out personally, or given away to prospective clients and customers. 

Brochure Printing Ideas

Now, if you would like to use brochures as a way to promote your events planning business, there are a few things to keep in mind. First, look for a suitable online printing company that will print the brochures for you. They can offer digital, offset, or both types of printing processes. When deciding which print shop to go with, always ask about their printing packages, the turnaround time, the materials used, and the quality of customer support offered. 

Next, here are a few brochure printing ideas that you can borrow for your events planning business:

  • Create a newspaper style brochure.

There are several brochure sizes and folding styles available. One idea is to go for the folder sheet, tabloid size, or map size option, then create a newspaper style brochure. Choose a folding style that resembles a newspaper. Use colors and fonts which are used in newsprint, and apply the same style in the layout. If your speciality is wedding events planning, then highlight that on the cover page. Depending on the number of panels of the folding style, you can have anywhere from four to twelve ‘pages’ to write content in. Use a combination of text and images to avoid monotony and make your events planning brochure truly unique.

  • Refine the layout of your brochure. 

If you organize several types of events, use one panel each to describe what’s included in the planning package. For instance, use a bulleted list for the inclusions in a wedding; another list for corporate events; then another for a different type of event. Choose a folding style and size that will fit the number of events that you are skilled at planning. 

Brochures are an excellent way to present information about your business and share it to prospective clients and existing customers. By paying close attention to the layout, you can have a brochure that will impress your clients and make them book your services at once. 

Postcard Printing Musts for Photographers

Despite the fact that a lot of people have mobile phone cameras with amazing resolution, the skills of professional photographers are still unmatched. Those who are getting married, having a big birthday bash, or people who simply want professional-looking portraits or family photos are the prospective clients of photographers. If you are one, how can you promote your services? Thankfully, you don’t have to spend much because you can rely on postcard printing to do the marketing for you. When paired with establishing your presence on popular social media sites, a combination of online and offline marketing is the key to making your presence felt and your brand known as a photographer.

Must Do when Printing Postcards as a Photographer

The first thing that you need to do if you want to use postcards marketing to promote your services is to look for an online printing shop. There are digital and offset printing methods available. Do your research and ask about the printing package, the materials, the sizes available, and the turnaround time. 

Next, here are a few things that you must do when designing postcards that will be used to market your services as a photographer:

  • Use stunning photographs. 

Think of your postcards as a sampler of your talent as a photographer. You are basically applying for a job when you send out these postcards – you want people to hire you for their events and photo sessions. Once they look at the postcards that you will send, will they like your style? Depending on the size of your postcards, you can include two or more photos that showcase your style in taking pictures. 

  • Highlight your specialization in taking photos. 

Are you a wedding photographer? Do you like taking portraits of kids or families? There are even those who specialize in pet photography. When choosing which photos to include in your postcard, make sure to highlight your specialization. 

  • Offer seasonal discounts. 

Finally, offer seasonal discounts so that more people will book your services. For example, include a code for 10% off a professional shoot for a family for the fall season. Those who would like to include family portraits in a Christmas card can get 5% off if they book your services early. Be creative in thinking of discounts to offer and include them in your postcard design. 

With these tips, you can maximize the earning potential of your photography business simply by using inexpensive, yet effective marketing postcards. 

Postcard Printing for Tailors and Seamstresses

Not a lot of people know about tailors and seamstresses. With the popularity of ready-to-wear clothes, these professionals in alterations and making clothes may not necessarily have a booming business. This means that if you are in the alterations business, you need to exert some extra effort into advertising your work. So what can you do? First, establish your presence in the most popular social media websites. Create official accounts in Facebook, Twitter, Instagram, and Pinterest. Engage your customers here then ‘talk’ to the part of your target market who are not online through postcard printing. 

Postcards are cheap yet effective. When you send out these mailers to every door within your zip code, for example, you can reach the part of the market who may or may not be online, but has a high possibility of requiring your services. Everyone can have a pair of pants that need alteration, or maybe a dress that requires a few minor adjustments to have a perfect fit. With postcards, you can advertise the fact that there is a professional that they can hire for such tasks, so go ahead and have those postcards made.

Things to Remember for Postcards Printing

To get you started, here are a few things to remember about postcards printing:

  • Do your research when looking for an online printing company to order postcards from. 

You can go for either a digital print shop, or one that uses offset printing with huge printing presses. The latter is suitable for big print jobs because once set up, the machines can easily print hundreds of copies in a matter of minutes. For smaller volume requirements, digital should be suitable. Some print shops offer both. Aside from the printing process, also ask about the turnaround time, quality of customer support, and the rates for postcard printing packages. 

  • Pay close attention to the design and the material used. 

You want to make a great first impression when sending postcards, so pay close attention to the design and the material used. Postcard sizes range from 4” x 6” to 9” x 12” while for the paper type, there’s silk-laminated, premium, or basic. For the paper finish, you can go with either matte or glossy. Make your decisions for these aspects based on your postcard design, and the image that you’d like to have as a brand.

  • Send postcards regularly. 

Finally, do send out postcards regularly. After introducing yourself through postcard marketing, you can again send postcards during the holiday season, on a customer’s birthday if you have that information, and when you have any type of promotion to offer customers. 

For tailors, seamstresses, and alteration specialists, postcards are the perfect advertising material to make people aware of your skilled services. 

Rack Cards Printing: How to Grab a Reader’s Attention

One of the biggest challenges of rack cards printing is grabbing a reader’s attention. As you may already know, rack cards are handy promotional cards measuring 3.5” x 8.5” or 4” x 9”. They are displayed on brochure or rack stands, thus the name, and the idea is for people passing by to grab one to read and take home. Whether you are promoting a new business, a product, or a service, these rack cards make for an excellent print material to create awareness about your brand. 

Grab a Reader’s Attention when Creating Rack Cards

Since your goal is to have someone passing by get one of your rack cards from the display stand, how can you grab a reader’s attention? Here are a few ideas when designing your rack cards:

  • Use catchy headlines. 

If you’re running a bed-and-breakfast and you want to promote your rooms, how about a headline that says “Get the sleep you deserve”? If you’re offering pumpkin picking activities in your farm, something as simple as “Go pumpkin picking with the whole family this Halloween!” is enough to grab a reader’s attention. If they are interested with the activity, event, product, or service, they will surely pick up the rack card and bring it home to use for researching more information. 

  • Include high-definition images, illustrations, or photos.

A pumpkin picking event rack card will not be complete without a high-definition photo of a family or kids having fun in a pumpkin patch. Make sure that the photos are professionally shot and high-definition to really impress a reader. For this, the quality of print should be equally impressive so go for offset printing rather than digital. Also make sure that the paper stock and finish are suitable for the overall design of the rack card when you order from an online printing company.

  • Include a call-to-action or QR code at the back. 

When you print rack cards, always include a call-to-action urging the reader to call a number or visit a website. A QR code which leads to your website or social media pages is also helpful. Better yet, include a promo code which they can claim within a certain number of days so that you can get quicker, better response for your advertising campaign.

By grabbing a reader’s attention using these techniques, you can use a rack card to boost your sales and enhance your brand.

Maximize Your Earning Potential with Print To-Go Menus

If you are in the food business, you need to ramp up your advertising campaign to let more people know about your brand. Whether you are planning a soft opening or if you have been operating for quite a long time, you should already have a pretty solid online advertising campaign. For this, you just need to establish a presence in the popular social media sites and have a website that people can visit to know more about your food business. It’s important to combine an online campaign with an offline advertising medium, which is where print to-go menus come in. Dine-in and takeout menus are the heart and soul of restaurants because these are the first things that hungry diners look at once they walk into your establishment. Whether it’s a food truck, a casual diner, or a formal sit-down restaurant, it is important to invest in good quality menus. 

Tips to Boost Your Profit Using Print To-go Menus

Now, let us take a closer look at print to-go menus in particular. People want to enjoy the convenience of ordering takeout food so they don’t have to slave away in the kitchen while still enjoying restaurant-quality food. To make the most out of your to-go menus printing, check out these tips: 

  • Make sure that your delivery fee is affordable.

Takeout menus contain the items from your restaurant that can be ordered for takeout or delivery. For the delivery option, make sure that the fee is affordable. Offer free delivery for those who are living near your restaurant, while highlight the fact that only a minimal delivery fee is charged to those who are living outside your usual delivery area. 

  • Offer discounts for specific groups. 

You want as many people as possible to order takeout or delivery, so offer discounts for specific groups. For instance, if you have a pizzeria near a college or university, offer student discounts. For customers dining in who would like to order additional food items for takeout, offer discounts for certain items on the menu. You can also offer discounts for kids, or individuals ordering takeout on their birthday week. Be creative in thinking of discounts to offer so that you can entice more customers to order from you. 

Go online and look for print shops that offer takeout menu printing packages. Compare the fees, turnaround time, and the quality of materials used – then make an informed decision from there. 

  • Distribute your to-go menus strategically.

Finally, distribute your takeout menus strategically. Aside from giving them away in areas where there is high foot traffic, you can include one in each takeaway order, delivery receipt, supplier receipts, or simply place a stack of menus outside your restaurant and by the cashier. If people are hungry, they would order from restaurants that they have menus of – so the more copies you distribute, the higher the repeat orders will be. 

Follow these tips to maximize your restaurant’s earning potential with to-go menus.