Tag: online printing

Offering Pro Financial Services? Here’s Why You Should Market Using 5 x 7 Postcards

The goal of a financial expert is to help people maximize their income. If you are a financial advisor, an investment broker, or a retirement planner, you are doing people the service of helping them straighten out their finances and meet their wealth or retirement goals. So how do you promote such services? With  5 x 7 postcard printing, you can let as many people as possible know about the professional financial services that you offer.

Why Use 5 x 7 Postcards 

When printing postcards to promote your financial services, you need to look for an online printing shop that can do a good job of it for you. The good news is that there are many digital or offset print shops out there – you just need to choose the right one. Do your research and compare different postcard printing packages. Check on the customer support that they offer, the turnaround time, the paper stock and finish, and if they offer special promotions. Quality of print is also important because postcards are tangible, so any visible errors will be a turnoff for prospective customers. 

Next, here are the reasons why it pays to go with 5” x 7” postcards: 

  • You can immediately grab the attention of the reader.

Since postcards are mailed sans envelopes, your message will be immediately read by the recipient. 

  • You can have a text-centric postcard design. 

4” x 6”, 4” x 9”, and 6” x 11” are some of the most popular postcard sizes. But with a 5” x 7” postcard, you can have a text-centric postcard design. Since you are offering financial services which a lot of people may not necessarily be familiar with, you can include more lines on the copy of the postcard. Use the front page to introduce your financial services – whether you are offering help with retirement plan, wealth management, debt management, or investments. Use the back page for your updated contact information. You can also include a promo code that entitles the holder of the postcard to a certain percent off your services if they take advantage of it soon. This increases the response rate to your postcard marketing campaign. 

  • The card is wider than a number 10 envelope, so it will stand out among other mailers.

Finally, a 5” x 7” postcard is wider than a standard #10 envelope, so it will immediately catch the attention of someone checking his or her mail. 

Helping people out with their finances is a good cause which gives your business a boost at the same time, so promote your financial services simply by using postcards.

Harness the Power of Brochures to Market Your Electrical Services

To promote any business, you need to combine digital with print. Digital ad campaigns allow you to reach out to the part of your target market who is always online. Print, on the other hand, is cheap yet effective simply because of the novelty of having something tangible. If you will use brochure printing, for example, people will be very interested to know what your business is all about because of the material that they can hold and read – instead of just looking at an ad on screen. If you are providing electrical or electrician services, you should definitely consider printing cheap brochures as part of your print marketing campaign. 

Tips when Designing Brochures for Electrical Service Providers

The first thing that you need to do is look for an online printing service provider. Choose between offset and digital printers – some offer both. Here are more tips on how you can design brochures if you are an electrician or electrical contractor:

  • Customize the brochure using your logo.

Harness the power of your logo to up the ante in your branding by incorporating your business logo in the design of your brochure. In fact, use your logo in all your printed marketing materials. If your business name is AAA Electrical Services, for example, your print ad materials should revolve around the same logo. The look and feel should be consistent to remain true to your branding. 

  • Use just-the-right number of pages. 

As an electrician or electrical contractor, you can explain to the readers what your business is all about. How did you get started? Or maybe there is an interesting story behind your company name. Brochures come in different sizes and folding styles – choose one with the number of panels or pages that will best fit your content. 

  • Have a good mix of text and graphics. 

People do not like reading through chunks of text, so make sure that there is a good mix of graphics or pictures thrown in. However, make sure that the layout of the brochure is still easy to read, with the content organized. Have a cover page and at the back page, include your business contact information. If you want, you can include a promo code or QR code to offer discounts to clients. 

  • Distribute the brochures accordingly. 

Finally, distribute your marketing materials accordingly. If you are sending a quote for electrical repair to a customer, include a brochure or two so that they can use it as reference in the future – or even give away to family members and friends. You can also distribute the brochures to offices and other business establishments near your area, or to homeowners. You have the option of mailing the brochures out or handing them out personally. 

All in all, brochures are a powerful marketing tool that will help increase the number of clients that you have for your electrical services. 

Rack Cards Marketing for Dry Cleaning and Laundry Businesses

If you have a newly put-up dry cleaning or laundry business, or if you have been operating for some time but you need new customers, how can you market your services without breaking the bank? First, you may want to give your social media presence a boost by interacting more with your followers. If you don’t already have them, create official pages in the most popular social media platforms so that people can look you up online. Offer promos regularly so that customers can take advantage of your services more frequently. Now, for the part of your target market who are not online, you can take the route of using printed marketing materials.  Rack cards printing is an ideal way of marketing your dry cleaning or laundry business – read on to find out why. 

Rack Cards Marketing 101

Rack cards designed to be handy and easy to carry around. The available sizes are 3.5” x 4.5” and 4” x 9”. They can be laid flat on a countertop or displayed vertically in a brochure or rack stand. The idea is for people passing by to get one from the display so they are placed in areas where there is high foot traffic. 

If you would like to use rack cards to advertise your dry cleaning or laundry business, you can display them in your own place of business. Also put a rack card display right outside so that people passing by can get an idea of how much your services cost. You can also partner with other local businesses and ask them if you can display your rack cards. This can be done in exchange for a special discount for them should they need your laundry or dry cleaning services in the future.

Some of the most common areas where rack cards are displayed are: 
– Local landmarks
– Hotel lobbies
– Rest stops
– Reception desks and countertops
– Retail shelves

To have rack cards made, order them from online printing service providers. You can go for the tear-off business card option to make your rack card stand out, and for the advertising material to have dual purpose. 

All in all, rack cards are cheap yet effective advertising materials that you can use to promote your dry cleaning or laundry business. 

Provide Quality Dental Services & Promote Your Clinic Using EDDM Postcards

Similar to how people want to take care of their overall health, they also need to make sure that their teeth, gums, and mouth are healthy. This is where the expertise of dentists prove to be useful. The whole family needs to have their dental needs taken care of, which means that you can use eddm postcard printing to promote your dental services. Here, we will take a look at how dental service providers can benefit from Every Door Direct Mail services which is offered by print shops and the USPS. 

What is EDDM, Anyway? 

EDDM is a service offered by print shops in partnership with the United States Postal Service. It aims to help entrepreneurs promote their services by giving them an easy way to send postcards to every door within an address group – which can be a zip code or an individual mail carrier route. Instead of putting together your own mailing list or buying one, the USPS provides the addresses for you. This is a more efficient way of targeting every household within a zip code, for example. 

How Can Dental Service Providers Benefit from Using EDDM Mailing? 

Since every family member – from the kids to the adults – need dental care, you will not be wasting advertising money by sending postcards to every household in an area. In fact, you will benefit from it because you are making people aware that their dental health is important. 

You have two options when it comes to the online printing services provider that you can partner with. There are print shops that offer digital printing, offset printing, while others offer both. The first thing that you need to ask is whether they have EDDM services. If yes, you can choose from the available eddm postcard sizes. Once your design is finished, the print shop will take care of the rest of the process for you. They will bundle the postcards in 100 pieces as required by the USPS. They will also complete the paper requirements, and bring the bundled postcards to your local post office for individual mailbox distribution. 

Additional Tips when Marketing Your Dental Clinic Using Postcards 

Postcards are a cheap yet effective marketing material, so make sure that yours is well-designed. Write a catchy headline and make sure that the photo or graphic is HD quality. If you’re angling for new patients, include promo codes like free dental cleaning or 5% off any dental service. With EDDM postcards, you can introduce your dental clinic to prospective patients, thus helping them care for their oral health. 

Offer the Gift of Debt Relief: Advertise Using Brochures

Student loans, unpaid credit card bills, late mortgage fees, one bad financial move after another, an unsuccessful business venture that led to bankruptcy – these are just some of instances when debt may take control of one’s life. There really is no reason to beat yourself up about it, but you do need to look for a solution and make sure that you learn from your mistakes. Now, if you are a debt relief expert, you can help these individuals or entrepreneurs who cannot seem to find a way out of their stack of debts. With your expertise, you and your client can come up with a plan on how they can climb their way out of their mountain of debt. But how can you find these clients and reach out to them? Through brochure printing. Brochures are excellent marketing materials where you can tell people about the debt relief services that you are offering. 

Debt Relief Expert Brochure Printing Tips 

To advertise your debt relief services using brochures, look for an online printing services provider first. This can be an offset or digital printing service. Do your research beforehand and check on the rates, materials used, turnaround time, and the quality of customer support offered. 

Next, here are the top tips to remember when designing brochures for debt relief: 

  • Create a catchy cover page. 

Brochures offer the biggest space among the printed marketing materials out there. Depending on the size and folding style, you can have anywhere from four to twelve panels or pages of content. Of course, there will be a cover page where you need to create a catchy headline. Start with something like “Do not let debt take over your entire life” then briefly describe your debt relief services at the bottom of the headline. Make sure to include your company logo and contact information so that even if someone only reads the first page of the brochure, he or she would already have an idea about your services and how to get in touch with you. 

  • Explain what debt relief is all about. 

On the succeeding pages, make a list of the specific services that you offer. Explain what debt relief is all about, and how it involves negotiating with creditors on a person’s behalf. By settling the debt and getting creditors to accept less than the full amount owed, clients can slowly but surely climb their way out of debt. 

  • Sum it all up in the back page. 

After using the other pages to tell people about your debt relief services, sum it all up in the back page. Include again your contact information. To get better response rates, you may want to include a promo code which serves as a discount for your services. 

With the help of informative brochures, you can offer people the gift of debt relief and financial security. 

Postcards for Home Construction and Repairs

Postcard printing is one of the cheapest yet most effective forms of advertising out there. Radio and television ads used to be an option, but they are very expensive and are only used by big corporations. If you’re a small-scale entrepreneur – let’s say an expert in home construction and repair, how are you supposed to advertise your business without spending a lot? Printed marketing materials are a great option because they are not only cheap, but also effective. Pair this with establishing a presence in social media, then you are all set in letting as many people as possible know about your home repair and construction business. 

Getting Started on Postcard Marketing

For experts in home construction and repair, here is how you can get started on marketing your services using postcards:

  • Get in touch with an offset or digital print shop.

First, search for an online printing services provider. Using either digital or offset printing method, they will be the one to create the postcards for you. When looking for one, check on the length of time that they have been in the business. Also ask about the printing package prices and the quality of customer support offered. There are also print shops that offer a reprint guarantee, and 24-hour or rush HD printing. 

  • Choose the size and material for the postcard. 

Postcards come in a variety of sizes, but the most popular are 4” x 6”, 5” x 7”, and 6” x 11”. For the material, you can choose between 16-pt or 17-pt. paper stock, as well as a matte or glossy finish. 

  • Design the postcard well. 

Your postcard is only as good as its design. Even if you will use the most expensive material, it will not be effective if it is not well-designed. Based on your preferred size, you can include graphics or mostly text on the design. Use an attention-grabbing headline and if you must include graphics, make sure that it is professionally-made. The same goes for photos – they should be professionally shot. Include your contact information at the bottom and if you want, you can use the back of the card for promotional discounts. This ensures that you will get a good response rate from your postcard marketing campaign.

  • Focus on distribution. 

Lastly, distribute your postcards by mailing one to every mailbox within your area of operations. You can use your own mailing list, buy one, or use the Every Door Direct Mail service which is offered by most print shops. Also include a postcard in all your paper-based transactions. Bring a stack with you when working on a project so that you can have something to give to people who are inquiring about your services. 

Include EDDM Postcards in Your Chiropractic Marketing Kit

If you are a chiropractor and you are just starting out in the profession, you might want to put together a marketing kit. Prior to this, make sure that you have already established a solid presence in social media. Have an official Instagram, Facebook, Twitter, Pinterest, or LinkedIn accounts where prospective patients and fellow chiropractors can find information about your practice. Social media engagement is important if you want to increase the number of clients that you have. This should be combined with a physical marketing kit that contains a business card, EDDM postcards, flyers or brochures, and other printed materials that you can display in your clinic. Here, we will delve deeper into why eddm mailing is an important part of every chiropractor’s marketing kit. 

EDDM Mailers for Chiropractors 

EDDM postcard printing can be done by a digital or offset print shop that offers Every Door Direct Mail service. For this, they will work with the United States Postal Service or USPS to deliver your postcards to every door within a zip code, for example. You can also choose based on mail carrier routes or demographic. Since it is mostly adults who have back or neck problems, you can easily send postcards to every door within a zip code because every household has an adult who can book your services. 

After choosing which online printing service provider to go with, design your chiropractic postcard in such a way that the headline is attention-grabbing. For instance, “Visit AAA Chiropractic Clinic to alleviate chronic or sudden pain!” Since postcards are not contained inside envelopes, the message will be read right away by the recipient. The headline should be combined with a high-quality graphic or photo that illustrates a patient experiencing back pains, or a chiro helping out a patient. 

At the bottom of the postcard, include all important information so that it will be easy for clients to get in touch with you. Why not include a promo code at the back of the card while you’re at it? Aside from introducing your chiropractic clinic to people, you can send another batch of postcards for those who are celebrating their birthdays, or those who already booked appointments with you to remind them of a follow-up treatment. Low-cost yet effective, postcards are perfect for those who are putting together a chiropractic marketing kit. 

Why Offices are Your Number One Clients for Takeout Menu Printing

A well-designed menu is a powerful advertising tool for those in the food business. Whether you’re operating a food truck, a small bakery, or a full-service restaurant, menus are a primary selling tool and is the first thing that hungry diners get a hold of. For full-service restaurants, the dine-in menu should be complemented withtakeout menus. The purpose of the latter is more on increasing sales, and filling the gap of customers who prefer the convenience of ordering takeout or delivery instead of eating at your food establishment. 

Why are Offices Your Number One Client for Takeout Menus?

Now, if you would like to increase the number of customers that you have, you must invest in takeout menu printing. For this, simply look for an online printing provider that can create to-go menus for you at affordable prices without compromising on quality. The good news is that there are many print shops from where you can order menus with excellent print and materials. 

Once the menus are printed out, your next focus is to deliver them strategically so that they can reach the right audience. Everyone is a possible customer so you can distribute the menus out on the streets where there is high foot traffic. You can also include the takeout menus on delivery or takeout receipts, supplier invoices, and other paper transactions. Another option is to ask other local, non-competing businesses to display your menus for their own customers to get a hold of. 

Yet another type of clientele that you should not miss out on when it comes to distributing takeout menus is offices. Here are the reasons why offices are your number one client for takeout menus:

  • Employees spend most of their day at work. For a nine-to-five shift, a typical employee will most likely eat two meals and the convenience of ordering food for delivery or takeout is something that they will take advantage of. Those who are working from home are also prospective customers, so make sure that your takeout menu reaches them as well.
  • There are usually employee-focused celebrations at offices where ordering food for delivery is always an option. 
  • Human resource managers and other employees can refer you to other small businesses or large companies. 

With every employee busy going about their day, offering them the convenience of eating restaurant quality food at affordable prices is a marketing opportunity. By distributing takeout menus at offices, you can give your sales a boost, enhance your brand, and increase the likelihood of getting repeat orders from this type of client.

In the Construction Business? Up the Ante in Your Marketing Campaign with Brochures

If you are in the construction industry, you might think that being an expert at what you do is enough. But if you want your business to thrive, you should exert a lot of effort into advertising your services. Fortunately, you can always rely on a combination of online and offline marketing to spread awareness about your brand. For the online part, you simply need to build a website for your construction business. Match this with official accounts on the most popular social media platforms and you’re all set. For the offline part, you can use brochure printing with other printed marketing materials so that you can reach the part of your target market who are not online. With brochures, you can have a cover page that includes your company information and a catchy headline. From there, you can create content that will let potential customers know about your construction business – making brochures the ideal advertising medium. 

Tips for Designing Construction Brochures

To use brochures for your marketing campaign, you need to look for a suitable online printing company that will create the brochures for you. When deciding which one to partner with, always check on the printing method that they use, the quality of materials, the turnaround time, and the customer support offered. Once you have chosen which printing partner to go with, the next thing to do is design the actual brochure. Here are a few tips:

  • Decide on the layout and content of the pages. 

When having brochures online made, you can choose from six different sizes ranging from 4.25” x 11” to 11” x 25.5”. Different folding styles are available as well, so you can have anywhere from four to twelve panels, which can translate to pages. After choosing the size and folding style, you can plan the layout and content of the pages. 

  • Don’t get too technical. 

With brochures, you want to convince a reader to book your services, but you don’t want to use industry jargon or get too technical about it. Use language that common folks will understand. For instance, if you offer asphalt paving services, you can include it in a bullet point – and explain the benefits of homeowners having their driveways look brand new again. 

  • Make sure that the content is well-written. 

Similar to any other printed marketing material, you have to make sure that the content of your brochure is well-written, organized, and free from spelling or grammatical errors. This will show a reader that you care enough to provide them with a well-made advertising material. 

  • Use an overall simple look that fits the image of your construction brand. 

Finally, make sure that the overall look, layout, and design of the brochure suits the image of your construction business. The brochure should be easy-to-read so combine text with sharp images. At the back page, include a call-to-action and your updated contact information. 

As a construction company, you can use brochures to let people know about the services that you offer – so spend time designing and refining the content of this marketing material. 

Help Professionals & Businesses with Their Taxes: Advertise Your Accounting Services through Postcards

One of the best ways to advertise accounting services is through postcard printing. Whether you’re working on your own or with a slew of other accountants, people and businesses need to be made aware that your services exist. When tax filing season looms, that is usually when professionals and business cram to look for an accountant – so you need to be proactive and make them aware that your services exist in the first place. This is where postcards prove to be useful. By simply printing a headline with maybe a short, bulleted list and your contact information, you can tell your individuals and businesses about your services. 

Tips when Looking for an Online Printing Company

Before counting down the ways for you to look for the best online printing company, it is good to know how you can create good copy in the first place. Postcards have more space than business cards but less space than brochures. With a 4” x 9” or a 6” x 11” card, you do not have the available area to write long paragraphs in, so keep the text short but impactful. There should be a catchy headline, then a bulleted list that includes details about your accounting services.  Try to include an image or a photo to break the monotony of an all-text surface. At the bottom or back of the card, you can include your contact information. If you want, you can even have a QR code which leads to your website, or a promo code that clients can use when booking your services. 

Next, check out these quick tips when looking for an online printing company: 

  • When printing postcards, ask about the printing method that the shop uses. This can be digital or offset or both – they will use one based on the volume of your order.
  • There are almost two dozen sizes of postcards available – choose one that best fits your advertising campaign as an accounting firm. 
  • Check on the material, paper stock, and paper finish that the print shop offers. 
  • Ask about the turnaround time, and research if they have good feedback on the quality of customer support. 

In the accounting business, you are performing a great service helping people and business owners with their taxes. Advertise this fact with affordable yet effective advertising postcards, and wait for the number of your clients to increase in no time.