Tag: eddm postcard printing

Are You an Expert on Carpet, Wood, or Tile Floors? Use EDDM for Marketing!

One of the many specializations that businesses related to building can have is flooring. If you are an expert on carpet, wood, or tiles installation, you need to reach out to your target market. You can interact with them through your social media accounts but to maximize inquiries and bookings, you must supplement your advertising campaign with printed marketing materials. This is where eddm mailing proves to be useful. Through it, you can send one postcard to every door within a zip code or a mail carrier route. Every Door Direct Mail is a marketing feature offered by the United States Postal Service, and you can ask your preferred print shop if they have EDDM. 

Trim Your EDDM Mailing List to Homeowners Only

For flooring experts, you should design your postcards in such a way that homeowners will be tempted to redecorate right away. You can look for an online shop that will print eddm postcards for you – they can have digital or offset printing, or both. Then, choose which EDDM-eligible postcard size you want: 
– 4.25” x 11”
– 4.5” x 12”
– 6” x 11”
– 6.5” x 12”
– 6.5” x 9”
– 8” x 10”
– 9” x 12” 

Next, based on the size of the postcard, you can come up with a design that will immediately grab the reader’s attention. What’s good about using postcards is that they are not contained in envelopes, so the message can be read right away. Use an impactful headline, and make sure that the design is a good mix of text and images or photos. You can also include a promo code at the back of the card to boost your response rate from the mailing campaign.

After the eddm postcard printing, distribution comes next. Since you are working with a print shop that offers EDDM service, they can actually do all the behind-the-scenes work for you. You simply need to choose the address group so that they can send it there. Since you are offering floor installation services, you might want to trim your EDDM mailing list to homeowners only. The USPS can refine your mailing list in such a way that the postcards will only be sent to those who own their homes, and not those who are just renting or leasing their living space using their demographic categories. This way, you have a targeted mailing list for your flooring services without putting together your own, or buying a mailing list. 

Encourage Kids to Enroll in Your Educational Program through EDDM Mailers

If you are operating a private school, a summer camp, a day care centre, or similar businesses, how can you tell parents that your establishment exists? Or maybe you are an individual educator who offers private music, dance, taekwondo, swimming, or other lessons and you have to spread the word about your classes so that parents can enrol their kids in it. Sure, you can market your services using social media but what about the parents who are not online? To reach out to as much of your target market as you can, you can advertise using  eddm postcard printing. EDDM stands for Every Door Direct Mail and here, you do not have to frantically look for or buy a mailing list. With the help of the online printing services provider and the USPS, you can send marketing postcards specifically to your target market. 

Targeting a Specific Market for EDDM 

Here are the steps on how you can target a specific market when using eddm mailing to advertise your educational program:

  • Look for an online printing services provider offering EDDM postcards. 

As mentioned earlier, EDDM is a mailing program that is offered by both the United States Postal Service and local print shops. You can also go through the EDDM steps yourself, but since you are having the postcards printed in the first place, you can simply pay a minimal fee and have the print shop do all the behind-the-scenes work for you. 

  • Choose your postcard printing package. 

After finding a print shop to order the postcards from, choose your postcard printing package. There are several EDDM-eligible sizes – choose one that best fits the design that you have in mind. For a minimal postage fee per card, the print shop will bundle the postcards for you, fulfil the USPS requirements, and deliver the cards to the local post office in your area for individual mail box distribution. 

  • Narrow down the mailing list to a demographic of ‘households with school age kids’. 

For the mailing list, you do not actually have to send one postcard to every household within your private school’s zip code, for example. Why? Because not every household has kids. The good news is that you can narrow down the mailing list by specifying a demographic. In this case, choose to send your postcards only to households with school age kids. This way, you will not be wasting money on printing and postage by having postcards mailed out to households where there is only an elderly couple living, for instance. 

As you can see, it is quite easy to target a specific market such as homes with school age kids through EDDM mailing. With a well-designed postcard and a targeted mailing list, you can increase the number of inquiries coming your way for any educational program that you might be offering. 

Provide Quality Dental Services & Promote Your Clinic Using EDDM Postcards

Similar to how people want to take care of their overall health, they also need to make sure that their teeth, gums, and mouth are healthy. This is where the expertise of dentists prove to be useful. The whole family needs to have their dental needs taken care of, which means that you can use eddm postcard printing to promote your dental services. Here, we will take a look at how dental service providers can benefit from Every Door Direct Mail services which is offered by print shops and the USPS. 

What is EDDM, Anyway? 

EDDM is a service offered by print shops in partnership with the United States Postal Service. It aims to help entrepreneurs promote their services by giving them an easy way to send postcards to every door within an address group – which can be a zip code or an individual mail carrier route. Instead of putting together your own mailing list or buying one, the USPS provides the addresses for you. This is a more efficient way of targeting every household within a zip code, for example. 

How Can Dental Service Providers Benefit from Using EDDM Mailing? 

Since every family member – from the kids to the adults – need dental care, you will not be wasting advertising money by sending postcards to every household in an area. In fact, you will benefit from it because you are making people aware that their dental health is important. 

You have two options when it comes to the online printing services provider that you can partner with. There are print shops that offer digital printing, offset printing, while others offer both. The first thing that you need to ask is whether they have EDDM services. If yes, you can choose from the available eddm postcard sizes. Once your design is finished, the print shop will take care of the rest of the process for you. They will bundle the postcards in 100 pieces as required by the USPS. They will also complete the paper requirements, and bring the bundled postcards to your local post office for individual mailbox distribution. 

Additional Tips when Marketing Your Dental Clinic Using Postcards 

Postcards are a cheap yet effective marketing material, so make sure that yours is well-designed. Write a catchy headline and make sure that the photo or graphic is HD quality. If you’re angling for new patients, include promo codes like free dental cleaning or 5% off any dental service. With EDDM postcards, you can introduce your dental clinic to prospective patients, thus helping them care for their oral health. 

Include EDDM Postcards in Your Chiropractic Marketing Kit

If you are a chiropractor and you are just starting out in the profession, you might want to put together a marketing kit. Prior to this, make sure that you have already established a solid presence in social media. Have an official Instagram, Facebook, Twitter, Pinterest, or LinkedIn accounts where prospective patients and fellow chiropractors can find information about your practice. Social media engagement is important if you want to increase the number of clients that you have. This should be combined with a physical marketing kit that contains a business card, EDDM postcards, flyers or brochures, and other printed materials that you can display in your clinic. Here, we will delve deeper into why eddm mailing is an important part of every chiropractor’s marketing kit. 

EDDM Mailers for Chiropractors 

EDDM postcard printing can be done by a digital or offset print shop that offers Every Door Direct Mail service. For this, they will work with the United States Postal Service or USPS to deliver your postcards to every door within a zip code, for example. You can also choose based on mail carrier routes or demographic. Since it is mostly adults who have back or neck problems, you can easily send postcards to every door within a zip code because every household has an adult who can book your services. 

After choosing which online printing service provider to go with, design your chiropractic postcard in such a way that the headline is attention-grabbing. For instance, “Visit AAA Chiropractic Clinic to alleviate chronic or sudden pain!” Since postcards are not contained inside envelopes, the message will be read right away by the recipient. The headline should be combined with a high-quality graphic or photo that illustrates a patient experiencing back pains, or a chiro helping out a patient. 

At the bottom of the postcard, include all important information so that it will be easy for clients to get in touch with you. Why not include a promo code at the back of the card while you’re at it? Aside from introducing your chiropractic clinic to people, you can send another batch of postcards for those who are celebrating their birthdays, or those who already booked appointments with you to remind them of a follow-up treatment. Low-cost yet effective, postcards are perfect for those who are putting together a chiropractic marketing kit. 

Send and Use EDDM Postcards as Calendar Gifts to Customers

Nobody says no to gifts, and if you would like to spread the word about your business while rewarding your customers at the same time, why not send them calendar eddm postcards? EDDM is Every Door Direct Mail, a service provided by the USPS for entrepreneurs. The idea is for the USPS to work in partnership with print shops and business owners so that promotional postcards can be sent to every door. If you have a small accounting firm, for example, you can send out postcards to every door within a zip code or an individual mailing carrier. With EDDM, you don’t have to put together a collection of mailing addresses for direct mail – the USPS and the print shop does all the work for you. 

EDDM Postcards as Calendars

Now, if you would like to use eddm postcard printing and send out the postcards as calendar gifts to customers, the process is quite easy. Here are a few good-to-know things about using calendar postcards for your print marketing campaign: 

  • Why use postcards as calendar gifts to clients and customers? 

It is nearing the holidays and one of the best corporate gifts that you can give to clients; prospective and existing customers; suppliers; and all your other business contacts are postcard calendars. Why? Mainly because they are cheap to produce. You can have one or two thousand cards made and mailed out to your chosen address without spending too much. The more pieces you order, the lower the per unit price gets – making it ideal for businesses with a general clientele. 

  • Should I print on one side only, or two sides? 

To boost the positive results of your EDDM marketing, use both sides of the postcard for printing. You can use one side for the calendar itself – including your logo prominently. For the second side, you can print information about your business, maybe a promo code that they can use for the holidays, and any other pertinent information that you would like to include. 

  • How do I look for the best print shop to partner with for my EDDM mailing campaign?

Do your research when looking for a print shop to work with. Check if they have experience in EDDM mailing campaigns. Also determine their turnaround time, the price of the printing package, any other freebies or inclusions, and the quality of customer support provided. 

More than the low price, it is the fact that your business name and logo are kept in the minds of your customers year-round which makes investing in EDDM postcards well worth it.

Be in Control of the Information You Share When You Print EDDM Postcards

If you are thinking about using eddm mailing as part of your print marketing arsenal, you are on the right track. Every Door Direct Mail allows business owners to send one postcard to every door in a zip code, for example, without having to manually collect mailing addresses. For this, the USPS partners with print shops to distribute mailers to a specific group of addresses. EDDM postcard printing is cheap, effective, and efficient so it’s a must-do for entrepreneurs. 

Information to Include in EDDM Postcards

For EDDM postcard printing, the first thing that you need to do is look for an online printing service provider. There are offset print shops that offer 24-hour offset, two-sided, free color print. Just do your research and you should find a suitable print shop to order from. 

Next comes designing your marketing postcards. Remember why you are sending them out in the first place. Do you want people to come to the soft opening of your restaurant? Would you like them to come in droves on the first day of your store’s big sale? Or maybe you simply want new customers to be aware that your business exists? For all these, it is important to know which information to include in your EDDM postcards. Here’s a quick list: 

  • A headline

Postcard sizes range from 4.25” x 11” to as big as 9” x 12”. Even if you’re going with the big-sized postcards for maximum impact, your copy should still be short but succinct. Start with a headline and when writing this, keep in mind the purpose of creating the postcard. If you want people to book your cleaning services, for instance, the headline could be “Want to reclaim your lost me-time?”. 

  • A subheading 

Following the above example, the subheading could be “Let our experts clean your house and spend the time saved to pamper yourself”.

  • A call-to-action

For the call-to-action, something like “Book our cleaning services before (date) and get 5% off!” is effective. This provides a benefit to the recipient of the postcard and there’s a time sensitive aspect to it – so you can get quicker response. 

  • Your contact information

Finally, make sure to include your complete and up-to-date contact information. Use the back portion of the postcard to include a QR code where they can get more information about your cleaning services. 

No matter which business it is that you are operating, knowing how to take control of the information that you will share makes for a more effective postcard marketing campaign.

EDDM Postcard Printing: Why Should Bakers Go for it?

If you love baking and you don’t like the 9 to 5 grind, you might have thought about putting up your own business. Whether you already have one or if you are still thinking about it, having your own baked goodies business is quite profitable because everyone loves bread, sweets, and baked treats. You just need to come up with sumptuous products to sell, maybe start with an at-home operations then put up your own shop eventually. Whether you’re just starting up or if you already had a head start, eddm mailing is one of the cheapest yet best ways to advertise your bakery.

How does EDDM Mailing Work?

With eddm postcard printing, you first need to look for an online printing company that can create the postcards for you. Make sure that they offer EDDM or Every Door Direct Mail service where the print shop will work with the USPS to deliver your postcards to every mailbox in a specific address group. Since you own a bakery and your audience is not targeted – everybody buys from bakeshops – then you can simply choose your zip code or an individual mail carrier route. After the postcards are printed, the print shop will ask where you want the postcards sent. They will bundle the postcards in stacks of 100s as required by the USP, complete the paperwork, then deliver the postcards to your local post office for individual mailbox distribution – it’s that easy!                     

Other Things to Remember about EDDM Mailing

Whether you have an at-home operations or if you have an actual bakeshop, it is quite easy to choose where to send the postcards. Since you don’t have to put together your own mailing list, sending the postcards to every door within a five-mile radius of your location should be a good enough marketing technique. Once a homeowner receives the postcard, he or she will know about your bakeshop and hopefully place an order. It’s better if you will include a promo code with a deadline so that you can get immediate results. Finally, do send out those postcards regularly so that you can establish customer loyalty, enhance your brand, and boost your overall bakeshop sales. Goodluck!

EDDM Postcard Printing: The Nitty Gritty of Choosing a Carrier Route

No matter which product or service it is that you offer, you need to think of ways to advertise your brand. Digital advertising is a given and it is quite easy. You just need to make your brand’s presence felt online – by creating official social media accounts. This is where your existing and prospective customers can interact with you. However, your digital marketing efforts should be mixed with traditional print advertising to reach the part of the audience who are not online. One example of printed marketing materials that you can use is the humble postcard. For easier distribution, look for Every Door Direct Mail or eddm postcard printing companies.

With eddm, the printing company works in partnership with the United States Postal Service to get your marketing message to as many people as possible in a specific area. As a business owner, the number one benefit of eddm mailing is that you do not have to put together your own mailing list. Second, eddm mailing is cheap, it only costs a few cents per piece for your postcards to be delivered to every mailbox in the address that you have chosen. Third, postcard advertising in general is effective because you can reach out to as many people as possible. If you will include an effective call-to-action and a time-sensitive promo code, you are bound to get great response from your marketing efforts. 

Now, when you are in the process of choosing which addresses to send your postcards to, the USPS’ Every Door Direct Mail Tutorial lists a few things to remember: 

  • If you want to send one postcard to every address, you can contact your local print shop, or you can check out their website which has complete instructions on how to proceed with an eddm campaign. 
  • The USPS has a web tool which allows you to choose which area you want your postcards to go to. You can also select individual carrier routes.
  • Depending on the product or service that you are offering, you can send postcards to every business address in a mail carrier route. Otherwise, you can just send to every residential address in the area. 
  • If you have a pizzeria or a restaurant, you may want to send one postcard to every mailbox within a three- or five-mile radius of your location. 

You can easily stay within your budget because there is a feature on the website that allows you to see the approximate postage cost based on the route that you have chosen. You can perform all the steps from the USPS tutorial, or simply partner with a print shop that caters to eddm postcards. This way, you simply need to choose the mailing route, then the print shop will be the one to take care of the rest of the USPS requirements for you – along with the bundling of the postcards and sending them to the local post office for individual mailbox distribution. 

EDDM Postcard Printing for Beauty Salon, Spa & Wellness Centre Owners

If you’re in the business of making people look and feel better, the best and cheapest way advertise it is through eddm postcard printing. With Every Door Direct Mail, the postcards you designed will be sent to a group of addresses with the help of the United States Postal Service. Since everybody is a potential client when it comes to health, wellness, relaxation, and beauty, what you can do is choose a zip code or a mail carrier route. After you print eddm postcards, the print shop will work with the USPS to send one postcard to every door in the address group that you chose. This makes it easy to promote your products and services, without having to put together a mailing list. 

When to Use EDDM Postcards

After choosing which online printing services provider to go with, the next thing to do is design your postcards. These printed marketing materials have more space than business cards but less space than brochures or flyers. There are different sizes to choose from, but even if you go with the biggest size, you still want to keep your message short but impactful. Include a call-to-action and a time-limited promo code so that you can entice the readers to take immediate action. 

If you own a hair salon, beauty salon, a spa, or a wellness centre, here are the instances when you can effectively market using eddm postcards:

  • For salon, spa, or wellness centre openings

If you are newly opening your business, you want to get the word out to as many people as possible. Send out eddm postcards at least a couple of months in advance to let your target audience know about the opening. Also establish your social media presence so that you can get a lot of initial clients. 

  • When offering a new service

If you own a hair salon and you have a new perming equipment, for example, you can send postcards to let your existing and new customers know about it. Offer a discount so that more customers can try it out. 

  • When having a big sale

If you think that sales are a bit slow, that’s when you can hold big sales for your products or services. Announce it by sending out postcards. 

  • When reopening or introducing your business to a new audience

If you are reopening or introducing your salon, spa, or wellness centre to a new audience, you can send out postcards as well. 

Cheap and easy to produce but effective, EDDM postcards are a great marketing tool to have for those in the aesthetics and wellness industry.

Tips when Planning Your EDDM Postcard Printing Campaign

When doing any task that’s related to your business, you need to go to the planning stage first, execute the plan, then assess how things went and make improvements from there. Let’s say that you are planning to launch an Every Door Direct Mail or eddm postcard printing campaign. As you know, postcards are effective marketing tools because they can be sent and read by the recipients even without an envelope. The message is short and easy to read; postcards are cheap to print; and you can effectively reach out to your target market with very little effort. Here, we will look at how your eddm results would look like if you will carefully plan your postcard mailing campaign.

Planning Your EDDM Postcard Mailing Campaign

Here are the steps to effectively plan your eddm mailing campaign:

  • Analyse your target market.

Based on the product or services that you are offering, you either have a general audience or a specific audience. If it’s a general audience, you can send one postcard to every door in a zip code, for example. You don’t even have to put together the mailing list yourself – the USPS can do it for you. You can also choose based on individual mailing route, mile radius, or drive time. 

Now, if you have a specific audience, you can narrow down the list based on these example demographics: 

  • Income bracket
  • Age bracket
  • Household size
  • Whether a household has kids or women
  • Whether the homeowner is renting or paying mortgage

Since you will have a targeted audience, you can expect better response for your ads. 

  • Design your postcards accordingly. 

Postcards should be well-designed, have colors and images that pop, and the copy should be short but well-written. Include a promo code or a call-to-action. 

  • Choose the right printing partner.

For EDDM, make sure that the print shop has plenty of experience because they will be working with the USPS. You can go for offset or digital printing – some print shops offer both. 

  • Pair your postcards marketing with a digital advertising campaign.

Finally, you can pair your print marketing campaign with digital. For instance, you can include a QR code on your postcard which, when scanned, leads to your website or a promo code that they can use in store.

By planning your postcard marketing campaign carefully, you can ensure great results and boost the growth of your business.