Tag: eddm results

How EDDM Postcard Marketing can Help Grow Your Business

Are you looking for an affordable and effective way to promote your business locally? Look no further than EDDM (Every Door Direct Mail) postcard marketing. With EDDM, you can target specific geographic areas and distribute postcards to every household and business in those areas. This can help increase brand awareness, generate leads, and ultimately grow your business. In this blog post, we’ll take a closer look at EDDM postcard marketing and how it can benefit your business.

EDDM is cost-effective
 EDDM postcards can save you money compared to other types of direct mail advertising. Since you’re mailing to every household and business in a specific area, you don’t have to purchase a mailing list. You also don’t have to pay for postage permits or addressing services. This can add up to significant savings for your business.

EDDM targets specific areas
 One of the biggest benefits of EDDM is the ability to target specific geographic areas. You can choose to mail to an entire zip code or carrier route, which allows you to reach customers in your local area. This is especially helpful for small businesses that operate in a specific area and want to target customers who are nearby.

EDDM is customizable
 EDDM postcards are highly customizable, which means you can create a design that speaks directly to your target audience. You can include your logo, contact information, special offers, and more. You can also choose the size and paper stock of your postcard to make it stand out in the mail.

EDDM is measurable
 Measuring the effectiveness of your marketing efforts is important, and EDDM postcard marketing makes it easy to track your results. You can track the number of postcards delivered, the response rate, and the number of sales generated from your campaign. This can help you fine-tune your marketing strategy and improve your results over time.

EDDM is easy to implement
 One of the biggest advantages of EDDM postcard marketing is how easy it is to implement. Simply choose your target area, design your postcard, and drop it off at the post office. The post office will take care of the rest, delivering your postcards to every household and business in your target area. This makes it a great option for busy small business owners who don’t have a lot of time to devote to marketing.

EDDM postcard marketing is an affordable, effective, and easy way to promote your business locally. By targeting specific geographic areas, customizing your postcard design, and tracking your results, you can increase brand awareness, generate leads, and ultimately grow your business. If you’re looking for a cost-effective marketing strategy that delivers results, consider giving EDDM postcard marketing a try.

Everything You Need to Know About EDDM Postcard Printing

When it comes to promoting your business, there are a plethora of options available in today’s digital age. However, sometimes traditional methods like direct mail can still be effective in reaching your target audience. EDDM postcard printing is a form of direct mail marketing that is both cost-effective and efficient. In this blog post, we will discuss everything you need to know about EDDM postcard printing.

What is EDDM Postcard Printing?
 EDDM stands for Every Door Direct Mail. It is a service provided by the USPS that allows businesses to send postcards, flyers, and other promotional materials to every mailbox in a specific neighborhood or zip code. Unlike traditional direct mail marketing, EDDM does not require a mailing list or individual addresses. Instead, you simply select a target area, and your postcards will be delivered to every house in that location.

Benefits of EDDM Postcard Printing
 EDDM postcard printing has several benefits that make it a popular choice among businesses. Firstly, it offers a cost-effective way to reach a large target audience. Secondly, it allows for a more targeted approach to marketing by selecting specific neighborhoods or zip codes. Thirdly, the postcard itself can be designed with eye-catching graphics and compelling calls to action to entice potential customers.

Designing Your EDDM Postcard
 Designing an effective EDDM postcard is crucial to its success. Your postcard needs to stand out in a pile of mail and capture the attention of the recipient. It should also clearly convey your message and call to action. Key design elements to consider include the use of color, images, and fonts. Make sure to work with a professional printing company that offers design services to ensure that your postcard looks professional and polished.

Printing and Distributing Your EDDM Postcard
 Once you have designed your postcard, it’s time to print and distribute it. Partner with a printing company that specializes in EDDM postcard printing to ensure that your postcards meet USPS standards and are delivered to the correct neighborhoods. Keep in mind that postcards have a limited amount of space, so make your call to action clear and concise. Don’t forget to track your results and adjust your strategy as needed for optimal success.

EDDM Postcard Printing Best Practices
 Here are some best practices to consider when using EDDM postcard printing:

Target specific neighborhoods or zip codes that fit your target audience.
Use eye-catching graphics and a clear, compelling call to action.
Keep your message concise and easy to understand.
Work with a professional printing company that specializes in EDDM postcard printing.
Track your results and adjust your strategy as needed for optimal success.

EDDM postcard printing can be an effective marketing tool for businesses of all sizes. When done correctly, it provides a cost-effective way to reach a large target audience while allowing for a more targeted approach. Remember to focus on high-quality design and work with a professional printing company for the best results. With these tips in mind, your business can achieve success with EDDM postcard printing.

USPS EDDM Map Tool – Pick Your Desired Delivery Routes

Direct mail marketing is a proven and effective advertising technique that can help you reach a broad audience, boost brand recognition, and lead to potential sales. But how do you ensure that your message will reach the right hands? Enter USPS EDDM (Every Door Direct Mail) Map Tool – a powerful tool that allows you to choose your desired delivery routes with ease. In this blog post, we’ll dive deep into the features of this tool and explore how it can help you make your direct mail campaign from BlockbusterPrint.com a success.

Understanding EDDM Map Tool:
 The USPS EDDM Map Tool is a web-based application that enables businesses to select postal routes and ZIP codes that match their target audience. Once you’ve selected your desired delivery routes, you can customize your mailers to ensure that they are tailored to your particular target audience. In addition to selecting the routes, the EDDM tool also allows you to filter your search based on different demographic characteristics like age, income, and household size.

Benefits of EDDM Tool:
 USPS EDDM Map Tool offers many benefits to businesses looking to leverage direct mail campaigns to drive success. It is a cost-effective way of reaching out to a wide audience since you’ll be sending your material in bulk. The pricing structure is reasonable since you pay per piece of mail, and at the same time, you’re not limited to small geographic areas. You can cast a wide net and get your message out in style, knowing that it will reach the targeted audience.

EDDM Tool vs. Traditional Direct Mail Targeting:
 In contrast to traditional direct mail targeting techniques, using the USPS EDDM tool is far more effective. The traditional techniques require an extensive database of leads, which can be costly to acquire or develop. You’ll also need to run several tests before you figure out the right audience targeting combination. EDDM does away with these challenges, and you don’t need any list to get started. The tool covers all the bases when it comes to demographics, making it a breeze to select the right delivery routes.

How to Use the EDDM Map Tool:
 To unlock the full potential of the USPS EDDM Map Tool, you need to create an account and start using the ‘Search by Address’ feature. Here, you can enter your desired delivery route by providing your address and ZIP code. Select the routes using the map provided and customize your campaign using various mail options. Once you’re satisfied with your design, mail it using USPS’s printing and delivery services.

Limitations of EDDM Tool:
 While the USPS EDDM Map Tool is a fantastic tool, it’s not without limitations. It’s important to note that it only works for flat standard mail, which means you are limited in the type of mail products you can use. Secondly, it has no address-specific filters, such as excluding a particular street or apartment building. Hence, if you’re looking to target specific households or streets, you’ll need to use traditional direct mail targeting techniques.

USPS EDDM Map Tool is an essential tool for businesses that want to leverage direct mail marketing to create lasting impressions and reach a large audience. It saves time, lowers the cost of mailing, and offers an easy and straightforward way of targeting your desired audience. By combining it with traditional direct mail targeting techniques, you can create a data-driven and comprehensive direct marketing campaign that delivers tangible results. So why not make the most of the USPS EDDM Map Tool today and take your business to new heights?

Tips when Planning Your EDDM Postcard Printing Campaign

When doing any task that’s related to your business, you need to go to the planning stage first, execute the plan, then assess how things went and make improvements from there. Let’s say that you are planning to launch an Every Door Direct Mail or eddm postcard printing campaign. As you know, postcards are effective marketing tools because they can be sent and read by the recipients even without an envelope. The message is short and easy to read; postcards are cheap to print; and you can effectively reach out to your target market with very little effort. Here, we will look at how your eddm results would look like if you will carefully plan your postcard mailing campaign.

Planning Your EDDM Postcard Mailing Campaign

Here are the steps to effectively plan your eddm mailing campaign:

  • Analyse your target market.

Based on the product or services that you are offering, you either have a general audience or a specific audience. If it’s a general audience, you can send one postcard to every door in a zip code, for example. You don’t even have to put together the mailing list yourself – the USPS can do it for you. You can also choose based on individual mailing route, mile radius, or drive time. 

Now, if you have a specific audience, you can narrow down the list based on these example demographics: 

  • Income bracket
  • Age bracket
  • Household size
  • Whether a household has kids or women
  • Whether the homeowner is renting or paying mortgage

Since you will have a targeted audience, you can expect better response for your ads. 

  • Design your postcards accordingly. 

Postcards should be well-designed, have colors and images that pop, and the copy should be short but well-written. Include a promo code or a call-to-action. 

  • Choose the right printing partner.

For EDDM, make sure that the print shop has plenty of experience because they will be working with the USPS. You can go for offset or digital printing – some print shops offer both. 

  • Pair your postcards marketing with a digital advertising campaign.

Finally, you can pair your print marketing campaign with digital. For instance, you can include a QR code on your postcard which, when scanned, leads to your website or a promo code that they can use in store.

By planning your postcard marketing campaign carefully, you can ensure great results and boost the growth of your business.

Which Address Group Should I Send My EDDM Postcards to?

For any print marketing campaign to be successful, you need to have high-quality products and an effective distribution system. Let’s take business cards as an example. These are handed out personally whenever you are meeting with a client, supplier, or prospective customer. You naturally want the cards to be impressive and have a design that suits your brand’s image. The same thing holds true when it comes to postcard mailing, specifically eddm mailing. EDDM is Every Door Direct Mail and it’s a mailing system offered by the United States Postal Service. 

Before delving deeper into the distribution aspect, what do you need to remember about the printing of the postcards? Again, your goal is to make a great first impression so see to it that the postcards are printed using high-quality materials and a state-of-the-art printing process. Offset and digital are your choices – some print shops offer both. Digital uses desktop printers while offset utilizes huge printing presses which can handle big print jobs. Quality-wise, offset produces more vivid colors and the initial setup may be a bit costly, but you can actually order more to save on the per piece price. 

Choosing the Best Address Group for EDDM Mailing 

To get the best eddm results, you need to choose the best address group to send the postcards to. Once you get in touch with an  eddm postcard printing company, they will ask you whether you want to send the postcard to every mailbox based on these: 

  • Zip Code
  • Individual mail carrier route
  • Age bracket
  • Household size
  • Household income

If you’re in the food business, for example, it is good to send to every door within a zip code so that you can target as many households as possible. But if your product or service has more of a niche audience, you can send based on a specific demographic. By studying your target market, you can choose which specific audience to send your mailers to. However, you do not have to manually collect the names and addresses. The time and effort that you will save can be spent on growing your business. 

Does EDDM work? What EDDM results can I expect? Here are EDDM facts!

So you’re thinking of printing postcards for EDDM mailing?

To quickly help you, we would like to say that you are on the right path and the facts and statistics below will help you get an excellent understanding that many clients don’t always spend the time to research.

Let’s break it down for you real fast and revisit these numbers again later in the article…

1000 clicks on Google at $3 per click = $3000 spent

1000 postcards via EDDM mailing services at $0.18 postage per piece = $180

2% conversion on 1000 views (digital or by physical mail) = 20 new clients

if one client is worth $50 to you and you gain 20 new clients that is a newly acquired income of $2500. With digital Google marketing, you are at a $500 loss but with physical postcard marketing, you are at a $2300 profit. A no-brainer indeed.

In today’s digital world where the cost per click (PPC) with Google AdWords or Facebook page promoting can reach on average $3 all the way to $15, depending on your line of work, it is no wonder why so many people owning businesses are just unaware of where to turn for growing their business using marketing.

The majority of business owners are small businesses who cannot afford to spend thousands of dollars on marketing firms on something they cannot grasp or see. Many advertising firms promise you the world and you just have to hope that they do a good job because you are unable to gauge and measure their ability and performance expectations. In short, most of the services are full of fluff and you just blow all of your money away. This further discourages you from promoting business and reason like this is why nine out of 10 small businesses fail in America. There is just no clear way to advertise and still have the ability to track and gauge the success of the marketing dollars you are investing.

For those of you that have experimented in the past or present with cost per click campaigns you may say, “hey guys, what you’re saying is not true. As a matter fact I can track my PPC performance through Google analytics or my advertisers admin page from Facebook.” Yes, it is true that you can track how many people have clicked but you do not know the interaction that potential customer had or why they clicked. Did you know 80% of mobile ads are clicked by mistake due to clumsy phone handling? Filtering out advertisers that use mobile devices versus laptops and desktop computers can increase your performance. Someone sitting behind a desk will not be clicking as neurotically as someone using a mobile phone. Think about all the times you’ve clicked the wrong links or ended up on a page you never intended to be on while using your mobile phone. You can imagine the same goes for mobile ads. Most of these service providers display ads in such areas that forces more clicks. More clicks means more money for them and a greater charge for you. So while you can indeed track the amount of clicks you are unable to understand how many are wasted clicks.

With EDDM postcard mailing services you have the great benefit of grasping a potential customer’s attention in their home with a physical advertisement they can hold in their hand versus something they can click away from in three seconds which is the duration of a person’s attention span went on a mobile device or desktop computer. EDDM mailing services are less than $.18 postage per piece which is an astonishing savings compared to three dollars per click versus digital marketing.

Did you know that just 15 years ago it only took three times for a potential customer to see your ad before they reacted to it? In today’s world, it takes a whopping 11 attempts to simply get the attention of a potential customer. When you consider one click on Google cost three dollars that translates to $33 just to get a person to click your ad not taking into account the 80% of people that wasted your money by clicking by mistake.

The attention span of somebody who is on a computer is so short because they’re just so much going on and so much to see went on an electronic device. It is no surprise why the attention spanned of humanity that is using an electronic device has increased by over 500%.

The only time a potential consumer is alone with their thoughts is when they are using the washroom, taking a shower, right before bedtime and when they are checking their mailbox at home for bills or postcard offers. I know you can relate to this personally. Think about the offers you received in the mail. Even if they were something you would never in 1 million years purchase or hire someone for you still got to see it and that is one more time that company was able to have eyes on their service. Think about all the times when a friend or coworker asked if you know someone for landscaping or dry-cleaning services or anything that they look for in you to recommend and although you may not personally need that service, your friend remembered that one advertisement they saw. So if it’s not for you, you may still recommend it to someone else. Postcard marketing works in this very way. You’d never say, “Hey Charlie, I was googling for tackle recipes the other day and I stumbled upon a tire repair shop instead.” With EDDM postcard mailing you may come across an advertisement that you didn’t go looking for and still remember it. As a business owner yourself you know the value in this type of exposure.

Many uneducated business owners who have no clue in any form of marketing believe that because everyone has flocked to the Internet that somehow the old methods of marketing are obsolete. This could not be further from the truth did you know that Google is actually the biggest direct mail client in America today? Let that sink in for a moment. The biggest digital media advertiser that relies 100% on clicks for their income happens to be the biggest printer of postcard marketing in the United States. We all know that Google is a smart company right? A company that has thousands of genius employees that research industry, marketing methods and the best routes to rack in those billions of dollars per year.

EDDM mailing services has made marketing by physical mail reality again, thanks to the extremely low price of just $.18 postage per piece. This is a reality that is working for thousands smart big-name companies who understand the value of that return.

Both Internet advertising versus physical EDDM postcard marketing have on average a 2% conversion rate which is also known as your ROI (return on investment).

Here is what those numbers look like:

1000 clicks on Google at $3 per click = $3000 spent

1000 postcards via EDDM mailing services at $.18 postage per piece = $180

2% conversion on 1000 views (digital or by physical mail) = 20 new clients

if one client is worth $50 to you and you gain 20 new clients that is a newly acquired income of $2500. With digital marketing, you are at a $500 loss but with physical postcard marketing, you are at a $2300 profit. A no-brainer indeed.

Let’s dig a little deeper…

It’s a fact that every consumer becomes a repeat consumer with whatever company they’re dealing with. Using this proven and trackable data that we have listed above that means a $180 investment in postage four direct mail campaigns has brought you the $6,900.00 in profit in a 12 month period.

If you also take into account that it takes 11 attempts to gain a client this means at only $.18 per postcard postage, it would cost you right under two dollars for an entire year to target the exact same customer once a month for an entire year and still would have spent less on one round of Google ads.

Besides the gaining of that client you also embed the image of your company into their minds and they may recollect your service at a later time when they need it so if you do not gain their business in the immediate present time still got your money’s worth by making your service known to the world.

So your original question was: Does EDDM work? What EDDM results can I expect? Here are EDDM facts!

Yes! Numbers are your best friend! Numbers do not lie commission point numbers are traceable and marketing gurus who claim to be specialists cannot be traced on their success nor are you ever able to justify their fancy service at a ridiculous price and you do not want to take on Google advertising on your own because as 95% of business owners who try to do this on their own end up just blowing all that money.

EDDM postcard marketing is the most genius way to market your business affordably.

Head over to BlockbusterPrint.com where a specialist can guide you and provide recommendations on what can best suit you and the best part is you pay zero dollars for the advice of professionals, unlike a fancy PR firm that might serve you a fancy cup coffee while taking thousands of your dollars.

EDDM postcard marketing with Blockbuster print is a breeze and all specialists spend an enormous amount of time explaining the process to