No matter which product or service it is that you offer, you need to think of ways to advertise your brand. Digital advertising is a given and it is quite easy. You just need to make your brand’s presence felt online – by creating official social media accounts. This is where your existing and prospective customers can interact with you. However, your digital marketing efforts should be mixed with traditional print advertising to reach the part of the audience who are not online. One example of printed marketing materials that you can use is the humble postcard. For easier distribution, look for Every Door Direct Mail or eddm postcard printing companies.
With eddm, the printing company works in partnership with the United States Postal Service to get your marketing message to as many people as possible in a specific area. As a business owner, the number one benefit of eddm mailing is that you do not have to put together your own mailing list. Second, eddm mailing is cheap, it only costs a few cents per piece for your postcards to be delivered to every mailbox in the address that you have chosen. Third, postcard advertising in general is effective because you can reach out to as many people as possible. If you will include an effective call-to-action and a time-sensitive promo code, you are bound to get great response from your marketing efforts.
Now, when you are in the process of choosing which addresses to send your postcards to, the USPS’ Every Door Direct Mail Tutorial lists a few things to remember:
- If you want to send one postcard to every address, you can contact your local print shop, or you can check out their website which has complete instructions on how to proceed with an eddm campaign.
- The USPS has a web tool which allows you to choose which area you want your postcards to go to. You can also select individual carrier routes.
- Depending on the product or service that you are offering, you can send postcards to every business address in a mail carrier route. Otherwise, you can just send to every residential address in the area.
- If you have a pizzeria or a restaurant, you may want to send one postcard to every mailbox within a three- or five-mile radius of your location.
You can easily stay within your budget because there is a feature on the website that allows you to see the approximate postage cost based on the route that you have chosen. You can perform all the steps from the USPS tutorial, or simply partner with a print shop that caters to eddm postcards. This way, you simply need to choose the mailing route, then the print shop will be the one to take care of the rest of the USPS requirements for you – along with the bundling of the postcards and sending them to the local post office for individual mailbox distribution.