If you’re in the business of making people look and feel better, the best and cheapest way advertise it is through eddm postcard printing. With Every Door Direct Mail, the postcards you designed will be sent to a group of addresses with the help of the United States Postal Service. Since everybody is a potential client when it comes to health, wellness, relaxation, and beauty, what you can do is choose a zip code or a mail carrier route. After you print eddm postcards, the print shop will work with the USPS to send one postcard to every door in the address group that you chose. This makes it easy to promote your products and services, without having to put together a mailing list.
When to Use EDDM Postcards
After choosing which online printing services provider to go with, the next thing to do is design your postcards. These printed marketing materials have more space than business cards but less space than brochures or flyers. There are different sizes to choose from, but even if you go with the biggest size, you still want to keep your message short but impactful. Include a call-to-action and a time-limited promo code so that you can entice the readers to take immediate action.
If you own a hair salon, beauty salon, a spa, or a wellness centre, here are the instances when you can effectively market using eddm postcards:
- For salon, spa, or wellness centre openings
If you are newly opening your business, you want to get the word out to as many people as possible. Send out eddm postcards at least a couple of months in advance to let your target audience know about the opening. Also establish your social media presence so that you can get a lot of initial clients.
- When offering a new service
If you own a hair salon and you have a new perming equipment, for example, you can send postcards to let your existing and new customers know about it. Offer a discount so that more customers can try it out.
- When having a big sale
If you think that sales are a bit slow, that’s when you can hold big sales for your products or services. Announce it by sending out postcards.
- When reopening or introducing your business to a new audience
If you are reopening or introducing your salon, spa, or wellness centre to a new audience, you can send out postcards as well.
Cheap and easy to produce but effective, EDDM postcards are a great marketing tool to have for those in the aesthetics and wellness industry.