If you love baking and you don’t like the 9 to 5 grind, you might have thought about putting up your own business. Whether you already have one or if you are still thinking about it, having your own baked goodies business is quite profitable because everyone loves bread, sweets, and baked treats. You just need to come up with sumptuous products to sell, maybe start with an at-home operations then put up your own shop eventually. Whether you’re just starting up or if you already had a head start, eddm mailing is one of the cheapest yet best ways to advertise your bakery.
How does EDDM Mailing Work?
With eddm postcard printing, you first need to look for an online printing company that can create the postcards for you. Make sure that they offer EDDM or Every Door Direct Mail service where the print shop will work with the USPS to deliver your postcards to every mailbox in a specific address group. Since you own a bakery and your audience is not targeted – everybody buys from bakeshops – then you can simply choose your zip code or an individual mail carrier route. After the postcards are printed, the print shop will ask where you want the postcards sent. They will bundle the postcards in stacks of 100s as required by the USP, complete the paperwork, then deliver the postcards to your local post office for individual mailbox distribution – it’s that easy!
Other Things to Remember about EDDM Mailing
Whether you have an at-home operations or if you have an actual bakeshop, it is quite easy to choose where to send the postcards. Since you don’t have to put together your own mailing list, sending the postcards to every door within a five-mile radius of your location should be a good enough marketing technique. Once a homeowner receives the postcard, he or she will know about your bakeshop and hopefully place an order. It’s better if you will include a promo code with a deadline so that you can get immediate results. Finally, do send out those postcards regularly so that you can establish customer loyalty, enhance your brand, and boost your overall bakeshop sales. Goodluck!