One of the many specializations that businesses related to building can have is flooring. If you are an expert on carpet, wood, or tiles installation, you need to reach out to your target market. You can interact with them through your social media accounts but to maximize inquiries and bookings, you must supplement your advertising campaign with printed marketing materials. This is where eddm mailing proves to be useful. Through it, you can send one postcard to every door within a zip code or a mail carrier route. Every Door Direct Mail is a marketing feature offered by the United States Postal Service, and you can ask your preferred print shop if they have EDDM.
Trim Your EDDM Mailing List to Homeowners Only
For flooring experts, you should design your postcards in such a way that homeowners will be tempted to redecorate right away. You can look for an online shop that will print eddm postcards for you – they can have digital or offset printing, or both. Then, choose which EDDM-eligible postcard size you want:
– 4.25” x 11”
– 4.5” x 12”
– 6” x 11”
– 6.5” x 12”
– 6.5” x 9”
– 8” x 10”
– 9” x 12”
Next, based on the size of the postcard, you can come up with a design that will immediately grab the reader’s attention. What’s good about using postcards is that they are not contained in envelopes, so the message can be read right away. Use an impactful headline, and make sure that the design is a good mix of text and images or photos. You can also include a promo code at the back of the card to boost your response rate from the mailing campaign.
After the eddm postcard printing, distribution comes next. Since you are working with a print shop that offers EDDM service, they can actually do all the behind-the-scenes work for you. You simply need to choose the address group so that they can send it there. Since you are offering floor installation services, you might want to trim your EDDM mailing list to homeowners only. The USPS can refine your mailing list in such a way that the postcards will only be sent to those who own their homes, and not those who are just renting or leasing their living space using their demographic categories. This way, you have a targeted mailing list for your flooring services without putting together your own, or buying a mailing list.