If you are a chiropractor and you are just starting out in the profession, you might want to put together a marketing kit. Prior to this, make sure that you have already established a solid presence in social media. Have an official Instagram, Facebook, Twitter, Pinterest, or LinkedIn accounts where prospective patients and fellow chiropractors can find information about your practice. Social media engagement is important if you want to increase the number of clients that you have. This should be combined with a physical marketing kit that contains a business card, EDDM postcards, flyers or brochures, and other printed materials that you can display in your clinic. Here, we will delve deeper into why eddm mailing is an important part of every chiropractor’s marketing kit.
EDDM Mailers for Chiropractors
EDDM postcard printing can be done by a digital or offset print shop that offers Every Door Direct Mail service. For this, they will work with the United States Postal Service or USPS to deliver your postcards to every door within a zip code, for example. You can also choose based on mail carrier routes or demographic. Since it is mostly adults who have back or neck problems, you can easily send postcards to every door within a zip code because every household has an adult who can book your services.
After choosing which online printing service provider to go with, design your chiropractic postcard in such a way that the headline is attention-grabbing. For instance, “Visit AAA Chiropractic Clinic to alleviate chronic or sudden pain!” Since postcards are not contained inside envelopes, the message will be read right away by the recipient. The headline should be combined with a high-quality graphic or photo that illustrates a patient experiencing back pains, or a chiro helping out a patient.
At the bottom of the postcard, include all important information so that it will be easy for clients to get in touch with you. Why not include a promo code at the back of the card while you’re at it? Aside from introducing your chiropractic clinic to people, you can send another batch of postcards for those who are celebrating their birthdays, or those who already booked appointments with you to remind them of a follow-up treatment. Low-cost yet effective, postcards are perfect for those who are putting together a chiropractic marketing kit.