Advertising your brand using postcard printing may sound like an old school method, but it still actually works. In fact, print marketing has a better response rate than email or other digital marketing techniques. Mailing postcards may not be as popular as digital ads these days, but if it works, why would you not go for it? If your business is offering pet grooming services and your customers are fur moms and dads, you will reap plenty of benefits by printing postcards.
Tips for Designing Postcards for Your Pet Grooming Services
What’s good about printing cheap postcards is that you do not have to spend too much for the task. Simply look for a reliable online printing service provider that can create the postcards for you, then you’re all good. There are digital or offset printers available – some offer both. Choose a print shop that offers high-quality prints, good customer support, impressive materials, a nice paper finish, and quick turnaround time.
When designing postcards for pet grooming service providers, you can use high-quality photos of adorable canines. Have an attention-grabbing headline, and make sure to include your business’ logo on the design. Use an easy-to-read font and colors which complement your logo. Indicate your contact information and you can also use the back of the page to include a promo code. Say that this card entitles the holder to 5% or 10% off pet grooming services on their first visit to your establishment, for example. Depending on the size of the postcard, there should be a good mix of graphics or photos and text to make for an impactful overall design.
Combine Postcard Marketing with Digital Engagement
To get the best results, you need to combine your postcard marketing efforts with digital. Engage your customers on your official social media accounts. You can even design your postcard with QR codes that lead to the URL of your website. This way, you can target both your always online and traditional customers who like receiving tangible advertising materials in the mail.
Through postcards marketing, you can promote your pet grooming services and increase your number of clients in no time.