Your number one marketing arsenal in the food business is takeout menus. Along with your dine-in menus, these printed advertising materials are the first thing that customers will look for once they walk into your restaurant, or line up by your food cart, coffee shop, or any other food establishment. This is exactly why you should spend time thinking about the design and overall look of your takeout menu.
Different Styles for Takeout Menus
There are many online printing services that you can get in touch with to print those takeout menus for you. Unlike dine-in menus which are used inside the food establishment, the purpose of takeout menus leans more towards marketing. Takeout menus are meant to be distributed so that people will have your menu on hand, and they can easily give you a call if you want to order takeout or delivery.
If you want your takeout menus to stand out, you can use different folding styles. Here are a few to choose from:
- Brochure Folding Style
These menus look like brochures, with the paper folded vertically resulting to several panels or pages. If you have a lot of items on your menu, this is the ideal style to choose because you will have lots of pages to write content in. For example, a legal size 8.5” x 14” brochure can have a trifold folding style so there is a total of six panels or pages.
- Postcard Folding Style
If you want the front of the takeout menu to look like a postcard, go for the half fold style. This can be designed with a landscape orientation, and you will have four pages to work with.
- Rack Cards Folding Style
The cover of your takeout menu can look like a rack card if you will choose any of these folding styles: trifold, Z-fold, double parallel, roll fold, or accordion. These styles give you anywhere from six to eight panels or pages.
No matter which of these styles you end up choosing, what’s important is to maximize the use of takeout menu printing to promote your food business.