The holidays are coming up and now is as good a time as any to think about holiday postcard printing. For this, you will be sending marketing postcards to your existing and prospective clients, with holiday being the theme. For postcard marketing to be effective, you need to send at least five postcards, one after another, but time it in such a way that the recipient will not feel overwhelmed with the frequency. If you have already gotten a head start in postcard marketing, you can follow it up with holiday greeting cards in the form of postcards.
Top Tips for Effective Holiday Postcards Marketing
The first thing that you need to do is look for a reliable online printing service provider. Ask about the printing package rates, turnaround time, quality of customer support, the printing process, and the materials used. Next, here are the top tips for effective holiday postcards marketing:
- Beat the holiday rush and finalize your design early.
Most companies will rush to have their holiday postcards printed on the months of November to January – so beat them by finalizing your design early. Do it at least a couple of months before the holiday rush, which will even save you money because you don’t have to pay rush printing fees.
- Be sensitive.
Not every family celebrates Christmas, so be sensitive to different religions by sending a generic Happy Holidays greeting instead of Merry Christmas or Happy Hanukkah. If you sent the final postcard design to the print shop a bit too late, go with a New Year’s instead of a Christmas theme. You can also personalize the holiday postcards. If you are mailing out the postcards yourself, you can write down the name of each customer on the postcard to add that personal touch.
- Invest in high-quality holiday postcards.
Finally, invest in high-quality postcards. You don’t have to spend a lot to come up with impressive postcards. Choose from different sizes and there are two paper coating types available: matte or glossy.
No matter what type of business or product it is that you have, you can use holiday postcards not just to spread the cheer, but also to earn the loyalty of your customers while enhancing your brand.