According to the National Institute on Deafness and Other Communication Disorders (NIDCD), about 28.8 million adults in the United States could benefit from the use of hearing aids. If you are in the business of selling hearing aid products, how can you let such a huge number of people know that what you are selling could benefit them? You can establish a solid presence in social media and have a website, naturally. But since a major percentage of older adults may not necessarily be online, it is better to address them using more traditional print advertising materials such as rack cards.
Rack cards come in two sizes: the lay flat counter size measures 3.5” x 8.5” while the popular rack display size measures 4” x 9”. The idea is for you to display these rack cards in literature/brochure/rack cards displays. Once a person passing by reads the card and he or she is interested in your product, the card can be easily picked up and brought home. Rack cards are usually seen in hotel lobbies and theatres but since your target market is older adults, you can display them in areas that your audience frequents. Aside from theatres and hotels, you can also display your hearing aid marketing rack cards in clinics, wellness centres, tourist centres, public bulletin boards, churches, public fairs, rest stops, and any other establishment where a lot of people pass by.
When designing rack cards, your headline should be attention-grabbing so that your target audience can read and take out one of the cards from the display. Check out some of the example headlines for rack cards printing that you can use to advertise hearing aid products:
– Hear clearly again, without breaking the bank.
– Live a life you can hear with our hearing aids.
– Personalized, lifetime hearing care from ABC Company.
– Reconnect with your loved ones, hear more clearly again using our hearing aids.
Look for a reliable online printing service provider where you can get affordable printing packages. Finally, get in touch with local businesses and ask them if you can display your rack cards on their reception area or any countertop where the cards can be easily accessed by customers. With the help of rack cards, you can market your hearing aid products to address the needs of those with hearing loss problems.