Month: October 2022

Let Guests Know about Your Hotel Business with Rack Cards

Almost all businesses are getting back on track after the pandemic, and the hotel industry is no exception. If you are in the hotel business, you need to ramp up your advertising to attract more guests so that you can give your profits a boost. If you already have social media presence, pair it with printed advertising materials for good measure. Read on to find out how you can use rack cards printing for promoting your hotel business. 

A Multitude of Options for Designing Hotel Rack Cards

Rack cards measure either 3.5” x 8.9” or 4” x 9”. They are made of thick cardboard with either a matte or a gloss finish, and are designed to be displayed on rack or brochure stands. The idea is for people to get one when they pass by, so that they can bring home the business’ information with them to use for future reference.

For hotels, rack cards have a multitude of uses including these:

  • Do Not Disturb

You can use the rack card as a Do Not Disturb sign that can be hung by the guests on the doorknob of their rooms. For this, make sure that the design reflects your business logo so use the same color palette. Also, do not include too much text or information on the front side. The back side, you can use to include your hotel’s contact information. 

  • Please Service My Room 

Right below the Please Service My Room line, you can add a checkbox for “I need fresh towels and linens”. This can also be hung on the doorknob for your guests to use. 

  • Our Hotel Menu

For your guests’ convenience, you can print rack cards and use them as menus. You can trim the items to ones which are highly profitable and easy to prepare so they don’t have to wait long. 

  • Our Accommodation Rates

Finally, use rack cards to include your hotel’s general information. The location, accommodation rates, map, contact number, email address, and promo code, if any, can be included here. 

As you can see, rack cards are super useful in the hotel industry. Contact an online printing serviceprovider now to have these printed out to be distributed and used by your guests. 

Offering Tutorial Services? Top Tips for EDDM Postcards Marketing

Are you in the business of educating students? If yes, you might be offering back-to-school tutoring services. This is the perfect business for a group of teachers or individual educators who would like to earn some extra money while helping struggling students at the same time. You’d want your tutoring services to be fun, educational, judgement-free, and helpful to students – so you need to communicate such a message when creating advertising postcards. Here, we will look at how Every Door Direct Mail or eddm mailing can help you connect with parents and students who might require tutoring services. 

Tips for EDDM Postcards Marketing if You Have a Tutoring Business 

First, how does EDDM marketing work? Unlike direct mail where you need to collect your own mailing list to send postcards for advertising, EDDM has no such requirement. It is a service offered by the United States Postal Service which aims to help entrepreneurs in marketing their services. Only postcards are allowed to be sent here, and there are EDDM mailing postcard sizes which are acceptable. Anything larger or smaller than what’s on the USPS list will not be accepted. 

Basically, the USPS works in partnership with local print shops so that business owners can send their marketing postcards to every door within an address. If you have an upcoming restaurant opening, for example, you can use EDDM mailing to send one postcard to every door within the same zip code as your establishment. Instead of putting together your own mailing list, you simply need to specify which zip code or mailing route you would like to send the postcards to. 

If you have a more targeted niche like tutoring services, you can narrow down the mailing list by demographic. Check the USPS website and see which addresses you can send the postcards to based on average household income, or the households which have school age kids. This type of marketing is more targeted, you don’t have to spend money on sending postcards to households where there are no kids, it is quite cheap, and very convenient. 

While designing the tutoring postcards, check if the eddm postcard sizes that you are planning to use are acceptable. Do your research on the printing method and materials used by the print shop. Ask about their turnaround time and check for good customer feedback online. 

With EDDM postcards marketing, you can let as many parents and students know about your tutoring services, so your inquiries and enrolees will hopefully increase in a short span of time. 

Secure the Future of Your Business with Letterhead Printing

One of the many industries that you can have a business in is security. These are examples of some branches in this industry:
– Health insurance
– Medical insurance
– Life insurance 
– Car insurance 
– Home insurance 
– Insurance consulting
– Home security systems 

If you have any of these businesses, you need to invest in business cards and letterhead printing to let people know about the services or products that you are offering. When paired with establishing an online presence, you can use printed marketing materials to spread the word about your brand. 

Need-to-Know about Letterheads for Security Companies 

Here are a few things that you need to know when creating letterheads for security companies:

Take your pick from digital or offset printing companies. Some print shops have both, and will use the method that best suits the volume of prints that you will order. Do your research and check on their turnaround time, the prices, the quality of customer support offered, and if there are any promotional discounts available. 

  • Make the letterhead part of a complete print marketing material campaign. 

Letterheads should be part of a complete set of printed marketing materials including envelopes, stationery, business cards, postcards, flyers, and brochures. Be consistent when designing these so that you can have a consistent look for your brand. 

  • Leave a lasting impression by choosing the right material for the letterhead. 

For the sizes, you can choose from standard-sized letterheads, legal-sized letterheads, or tabloid-sized letterheads. For the material, textured white linen or smooth standard white are your options. You can also opt for blank extra sheets to match the letterhead, or have them folded for better handling. 

Letterheads can be used for office memos, price quotations, insurance plan invoices, letters to customers or suppliers, and any other transactions that require printing. With letterheads, you can make all your transactions look official while enhancing the branding of your security business at the same time. 

Using Takeout Menu as a Primary Selling Tool

If you think that menu printing simply involves listing down the dishes offered in your restaurant, think again. Since menus are your primary selling tool, you need to carefully plan every aspect of it – starting from the material used to the quality of print, the readability of font to the color palette, the number of items included on the menu to the layout of the names of the dishes. Your dine-in menu will be used by walk-in customers or those with reservations, while takeout menu printing is more for marketing purposes. 

Important Aspects of Takeout Menu Printing

Takeout menus are a must-have because they are a great way to increase sales. A lot of people like the convenience of having restaurant-quality food without having to prepare the dishes themselves and clean up afterwards. Some simply don’t have time to cook, and are willing to pay extra for good food. Others don’t have time for a sit-down lunch or dinner, so takeout is the next best thing. Fortunately, you can always rely on online printing services to print such menus for you. 

Here are some of the most important aspects to consider for takeout menu printing:

  • The overall theme of the menu

This can be based on the look and feel of your restaurant. Is the vibe formal because you serve several course meals? Or is it more family-friendly since you’re popular for brunches? Based on the look of your restaurant and your business logo, you can create a similarly themed takeout menu. Make sure that it appeals to your target market so that your advertisement hits all the right spots. 

  • The size and folding style of the menu

Choose the size and folding tyle based on the number of items that you have. An 11” x 17” tabloid sized menu with an accordion folding style, for example, gives you eight panels or pages to write your content in. This is perfect if you have a lot of items available for takeout or delivery. 

  • The grouping of the menu items

This is important because your goal is to increase sales. As such, the menu items should be grouped in such a way that the most profitable but easy-to-prepare dishes are highlighted. You can also group the items based on food type or specialties while still making sure that the menu is easy-to-read. 

By knowing which aspects of menu design and printing you should pay attention to, you can use it as a primary selling tool for your food business.

Corporate Brochure Printing 101

Your corporate website can contain as much information as you want it to have. But if an online user would browse away from the page because they find the content overwhelming, boring, or confusing, then that is not really helping your cause in making them learn about your business. To counteract this, you need to have a supplemental source of information, which is where brochure printing comes in. Brochures are the perfect medium for corporations to introduce their brand to prospective clients, business partners, suppliers, customers, and other contacts. Through brochure printing, your business contacts can have a one-stop-shop source of information about your corporation. 

Design Tips for Corporate Brochures

Fortunately, there are many brochure printing services online that you can book if you want to have these printed marketing materials for your business. Look for an online printing with plenty of experience, that uses state-of-the-art printing technology, and high-quality materials to make sure that you will impress clients with your brochure. 

Next, here are some design tips to keep in mind when creating your brochures:

  • Decide on the size and the number of pages, then create a layout from there. 4.25” x 11” is the smallest size for a brochure while the biggest is 11” x 25.5”. Depending on the folding style, you can have anywhere from four to twelve panels which equate to pages. If you will have twelve panels on a map size brochure, how will you lay out the content? There should be a cover page, and introduction, your Mission and Vision statement, a description of your products or services, and a back page which includes your contact information and call-to-action. 
  • Have a good mix of images and text. Nobody wants to read long paragraphs, so make sure that there is a good mix of text and images. If you plan to include photos, they should be professionally shot and placed strategically in between the text. 
  • Highlight the benefits that customers will enjoy by doing business with you. Your goal in creating the brochures in the first place is to convince people to do business with you. What benefit will they enjoy from booking your services or buying your products? This should be the highlight of your brochure’s copy. 
  • Include a call-to-action and your complete contact information at the last page. After reading through all the information in your brochure, people would want to know more and this is when they will get in touch with you.

By creating a corporate brochure that stands out, you can increase inquiries about your products or services, increase your profit, and enhance your brand’s image all at the same time.

The Basics of Travel Company Postcard Printing

People are slowly going back to travelling and if you have a travel company, now’s as good a time as any to jump right back in. So how can you tell travellers about the services that you offer? One of the best yet cheapest ways is through postcard printing. Here, we will look at the reasons why you should advertise using postcards, what to look for in a printing company, and how you can effectively distribute these mailers.

Why Should I Advertise Using Postcards?

First, why should you advertise using postcards? If you’re a travel company, here are some reasons to consider: 

  • Everyone is going digital these days so print advertising is actually a novelty. Instead of clicking links from email advertisements, some of which go straight to spam folders, having a printed postcard that is tangible will make people remember you more. 
  • The message on the postcard can be read instantly since there is no need to open an envelope. 
  • If you will include a time-sensitive offer (example: 10% off if you will book by a certain date), you are bound to get immediate results from your marketing efforts.

Second, custom postcard printing is very affordable. At a few cents per piece, you can have a set of postcards printed out, ready for mailing to your travel-addicted clients. 

What Should I Look for in a Printing Service Provider?

Next, what should you look for in an online printing services provider? Aside from the per piece price of the postcards, ask if they offer direct mailing or EDDM (Every Door Direct Mail) services to make distribution easier. With direct mailing, the postcards can be sent to your mailing list if you already have one. If you don’t have a mailing list, EDDM mailing is easier because the print shop will partner with the USPS to send your postcards to every door within a zip code, or a more specific group of addresses if you have a niche market. 

Also check on the length of experience that they have in the printing industry. Make sure that they use high quality materials, that they offer good quality customer service, and ask about the turnaround time. 

For the postcard design, keep the message short but succinct. Include high-definition images that will make the reader want to instantly book a ticket with you to a dream destination. By learning the first thing about postcard printing, you can use this marketing material to entice travellers back onto discovering different destinations in the world. 

Rack Cards Printing for Fashion Retailers

Perhaps one of the most fun industries out there to have a business in, aside from food, is fashion. A lot of people love buying clothes, dressing up, and making sure that they look good. If you are in the fashion industry, whether you are selling retail street clothes, wedding dresses, formal gowns, if you are into tailoring or alteration, you need to tell people about your products and services. The best way to go about doing this is through rack cards printing. These are handy 4” x 9” or 3.5” x 8.5” cards which are displayed on brochure or rack stands. They are meant to be picked up by people passing by, so that the information printed on the rack cards can be read. Here, we will look at how useful rack cards are in the fashion industry

When to Use Rack Cards in Fashion Retail

Since rack cards are very handy, they can contain just the right amount of information to tell people about your products, services, or an event. Here are the instances when you will find rack cards to be extremely useful: 

  • When inviting customers to try out your wares

If you have a ready-to-wear store, you can use rack cards to tell people about your location and the selection of clothes that you have. There is limited space in rack cards so make sure to include high-definition photographs of your clothes samples. Keep the copy short but fun and exciting. The design of the card should be eye-catching, and use the same colors as your business logo if possible. 

  • When holding a big sale

If you’re changing the displayed clothes and you want to get rid of majority of your stocks, hold a big sale. Use rack cards to invite people to the event and give them substantial discounts. Distribute the rack cards a month or so before the actual date so that customers can have plenty of time to prepare their pockets for spending money on your store. 

  • When hiring new staff

If you need a sales clerk who is knowledgeable about fashion, you can print rack cards to let possible employees know that you are hiring. 

  • When offering new products or services

If you own a retail store and you want to also offer alteration services; or if you have wedding dresses but you would like to expand your stocks with casual wear, rack cards are the best way to advertise the fact. Include a description of the new products or services that you offer to entice customers to try it out. 

Look for an online printing services provider that specializes in rack cards printing. Compare the packages offered by different companies, make sure that they offer good quality prints, and order from the print shop that you think will do the best job of printing those rack cards for you. 

EDDM Mailing for Security Companies

EDDM mailing or Every Door Direct Mail is a print marketing strategy that works for security companies. If you are offering any of these services, you can easily get clients through EDDM:
– Installation of security cameras, automated gates, and access control
– Commercial guarding services
– Residential guarding services
– Security services for special events
– Technical services for security companies

EDDM works because you are essentially partnering with the United States Postal Service to get the names and addresses of clients on every door within a zip code, for example. This means that there is no need for you to put together your own mailing list. If you are offering security services to either residential or commercial clients, you can even narrow down the mailing list because the USPS also has address groups based on demographics. The goal of the EDDM program is to help local business owners, so it’s something that you should definitely take advantage of. 

Steps to Follow for EDDM Mailing

To get you started, here are a few steps to follow for EDDM mailing: 

  • Design your postcard mailers. 

If you are newly introducing your security company to prospective clients, keep the message on the postcard short – but include a QR code or a link where they can get more information. Design the postcard in such a way that the company logo is present, the photos are high-definition, and there is an attention-grabbing headline. For instance, say something like “Did you know that 80% of home robberies go unsolved each year?” This is a good headline if you are selling and installing security cameras. 

You can go through the steps of EDDM mailing yourself but since you are ordering postcards for a print shop anyway, why not simply pay for the postage fee and let them do the rest of the work for you? After printing, the print shop will bundle the cards, complete the USPS requirements, and deliver the postcards to your local post office for individual mail distribution. 

  • Decide which address group to send the mailers to. 

Before the print shop can go through the USPS requirements, you do need to identify which address to send your postcards to. If you’re offering residential security services, choose a zip code and a mailing route which does not include business addresses. On the other hand, if you offer commercial security services, you can narrow down the mailing list to only the business establishments within a five-mile radius of your operations, for example. 

All in all, EDDM is an ideal advertising solution for security companies. 

Brochure Printing Essentials for Health Care Providers

Do you provide health care services for the sick, elderly, disabled, or patients who need special care? If yes, you may want to invest in brochure printing. As you may already know, brochures are paper documents like pamphlets or leaflets which contain an introduction of business, brands, products, services, or even events. Unlike business cards, postcards, or rack cards, brochures have more space so you can include extensive information about your health care services. If you’re introducing your brand to prospective clients, you can include a page with your Mission and Vision, how your business started, and maybe a complete list with description of the health care services that you provide. 

Essential Information about Designing Health Care Brochures

To create brochures for your health care business, you must first look for an online printing company to order from. Check on the packages that they offer, the printing process, and the materials available. Also ask about the turnaround time, and the quality of customer support they offer. After deciding which cheap brochure printing package to get, the next thing to do is design the actual brochure. Here are a few steps to follow:

  • Decide which size and folding style to use. 

There are different sizes of brochures to choose from: 4.25” x 11”, the standard size of 8.5” x 11”, 8.5” x 14”, 9” x 12”, 11” x 17”, and 11” x 25.5”. For the folding options, take your pick from trifold, Z-fold, half fold, single or double gate, double parallel, roll fold, accordion, French fold, and half then trifold. 

  • Create a layout of the content. 

Since you can have anywhere from four to 12 panels or pages to fill with content, you need to create a layout of the copy. What will you include on the cover page, the second and third page, and so on? Also determine the purpose of your brochure so that you can properly lay out the content. Mix illustrations, images, or photos with text. Make sure that the paragraphs are not too lengthy – people do not like reading through blocks of text. 

  • Include a call-to-action. 

For the last page of the brochure, include a call-to-action. Your contact information should be complete, up-to-date, and accurate. Those who are thinking about booking your health care services should be able to get in touch with you using the information in your brochure.

  • Distribute the brochures effectively.

You can display the brochures in your clinic, in other health care establishments, tourist centers, hotel lobbies, and other local businesses. By effectively designing and distributing your brochures, you can let people know about your business, and have them get in touch with you should they have a need for your health care services in the future. 

Online Tools to Help Choose Addresses When You Print EDDM Postcards

If you are thinking about launching an eddm mailing campaign, choosing the addresses is crucial. EDDM stands for Every Door Direct Mail and it’s a service provided by the United States Postal Service to help local business owners. The idea is that entrepreneurs can mail postcards to every door within a zip code, for example, for marketing purposes. Only specific sizes of postcards are allowed, and you can either work with a print shop or fulfil the USPS requirements yourself. The main advantage of this type of marketing is that you do not have to put together your own mailing list. With the online tools available, you can ensure that you are only sending postcards to the people who are part of your target market. 

Choosing Which Addresses to Send Postcards? These Tools Can Help 

To make your print advertising campaign easier, it is best to work with a print shop that offers eddm mailingservices. When they print eddm postcards, they will ask you where you would like to send the postcards to. Let’s say that you have a restaurant. Everyone can be your target market because your product is food. Thus, you can have a ‘general’ address group, which can be the zip code of your restaurant’s location. You can also choose an individual mail carrier route, or all the addresses within a five-mile radius of your food establishment. 

On the other hand, if you have a more niche market, you can narrow down your list so that you will send postcards only to those who will buy your products or services. If you are manufacturing women’s products, you can choose the category households with women of a certain age bracket or income bracket. This way, you would not have to spend money on postage to household where no women reside. To help you better choose which addresses to send the EDDM postcards to, here a few online tools available: 

  • USPS.com

The website of the USPS has the EDDM Online Tool where you can search for neighborhoods where your customers live. You can search for routes, use filters to target customers, or search by demographic. This makes it easier for you to decide where to send your marketing postcards. 

  • Melissa Lookups 

This website has a Carrier Route Map lookup which allows you to search a zip code, view the mail carrier route maps, and boundaries. By simply typing a zip code, you can view the route, the number of businesses in the route, the average household income, average property value, and other essential information. 

After deciding where to send your postcards, the print shop will take care of the rest of the process for you. You just need to pay the postage fee then they will bundle the postcards, fulfil the USPS requirements, and deliver the postcards to your local post office for individual mail box distribution.