Your corporate website can contain as much information as you want it to have. But if an online user would browse away from the page because they find the content overwhelming, boring, or confusing, then that is not really helping your cause in making them learn about your business. To counteract this, you need to have a supplemental source of information, which is where brochure printing comes in. Brochures are the perfect medium for corporations to introduce their brand to prospective clients, business partners, suppliers, customers, and other contacts. Through brochure printing, your business contacts can have a one-stop-shop source of information about your corporation.
Design Tips for Corporate Brochures
Fortunately, there are many brochure printing services online that you can book if you want to have these printed marketing materials for your business. Look for an online printing with plenty of experience, that uses state-of-the-art printing technology, and high-quality materials to make sure that you will impress clients with your brochure.
Next, here are some design tips to keep in mind when creating your brochures:
- Decide on the size and the number of pages, then create a layout from there. 4.25” x 11” is the smallest size for a brochure while the biggest is 11” x 25.5”. Depending on the folding style, you can have anywhere from four to twelve panels which equate to pages. If you will have twelve panels on a map size brochure, how will you lay out the content? There should be a cover page, and introduction, your Mission and Vision statement, a description of your products or services, and a back page which includes your contact information and call-to-action.
- Have a good mix of images and text. Nobody wants to read long paragraphs, so make sure that there is a good mix of text and images. If you plan to include photos, they should be professionally shot and placed strategically in between the text.
- Highlight the benefits that customers will enjoy by doing business with you. Your goal in creating the brochures in the first place is to convince people to do business with you. What benefit will they enjoy from booking your services or buying your products? This should be the highlight of your brochure’s copy.
- Include a call-to-action and your complete contact information at the last page. After reading through all the information in your brochure, people would want to know more and this is when they will get in touch with you.
By creating a corporate brochure that stands out, you can increase inquiries about your products or services, increase your profit, and enhance your brand’s image all at the same time.