Rack cards printing is a cheap yet effective way to advertise any business. Let’s say that you are in the Information Technology industry and you offer technical support to businesses. How can you let them know that your IT firm exists in the first place? If you want an advertising method that is cheap yet effective, go for printed marketing materials. Mail out postcards to every business address within your zip code and wait for inquiries to come pouring in. Be consistent in postcard marketing so that you can enhance your brand and build customer loyalty. You should also have business cards, letterheads, rack cards, envelopes, and any other printed marketing material that you might need.
For rack cards, you can choose either the lay flat counter size (3.5” x 8.5”) or the more popular rack cards display size (4” x 9”). Rack cards are designed to be displayed in literature/brochure/rack cards displays, which are placed on the countertops of offices or any other area where there is high foot traffic. Ideally, people passing by will pick up the rack card and keep the contact information for future reference.
For IT professionals, look for an online printing shop that offers either digital or offset printing. Make a comparison of the packages, the customer support, the paper finish, and the overall material used. Here are a few more tips on how you can print rack cards as an IT professional:
- Start with a catchy headline. Your goal is to grab the attention of passers-by, so you should have an impactful tagline on the front part of your rack card.
- Make a list of the IT-related services that you offer. You have limited space with rack cards but you can include the major services, such as virus removal, data storage, technical support, security devices, or help desk.
- Make sure that there is a call-to-action, and that your contact information is complete and accurate. You can also go for the tear-off business option to make your rack cards stand out even more.
All in all, rack cards printing will effectively spread the word about your IT support services – just make sure to display them in areas where a lot of people pass by. You can also distribute them personally in trade shows and similar business events.