If you are looking for a cheap yet effective way to spread the word about your business, you should definitely try 5 x 7 postcard printing. Postcards are an affordable advertising tool that can be mailed out or distributed personally to create awareness about a brand. If you are running a martial arts school, a martial arts camp, or if you are an individual martial arts instructor, what you can do to let parents and interested students know about your classes is to mail out postcards. Here’s a quick list of the benefits of this marketing material:
- Since postcards are sent without envelopes, the message will be read immediately by the recipient. Your mailer will not be left unopened or automatically thrown in the trash, because the message is right there for your audience to see.
- The more pieces of postcards you order, the lower the per piece price gets. This is especially true for offset printing methods.
- There are many postcard sizes to choose from – ranging from 4” x 6” to 6” x 11”, to as big as 9” x 12”. For the distribution method, you can either go with personally giving out the postcards, direct mail if you have a mailing list, or Every Door Direct Mail. For EDDM, the print shop can partner with the USPS to mail out your marketing postcards to every door within a zip code or any other group of addresses that you prefer. This works best if you do not have a mailing list because at just a few cents postage fee per card, you can deliver your marketing message to your intended audience.
What else should you remember when printing martial arts postcards? Look for a reliable color postcard printing service that will do a good job of creating those postcards for you. Again, these are sent sans envelopes so the message will be read immediately. If the postcard is poorly printed and does not have an attention-grabbing headline, your marketing efforts might just be wasted.
After choosing which online printing services provider to go with, think of a suitable headline. Highlight the fact that martial arts teaches kids self-defense, it enhances their confidence, and develops discipline. Even with the biggest-sized postcard, you do not have that much space to work with so use a short headline that is still impactful. Make sure that your contact information is accurate.
Finally, include a call-to-action. Use the back of the card to offer promo codes or discounted rates upon enrolment. With 5 x 7 or any other size postcards, you can market your martial arts instruction services to interested parents and their kids who will be your students.