Tag: online printing services

Share with People Your Love of Dancing through Rack Cards

If you have a dance studio or if you’re an independent dance instructor, your goal is to share with people your love of dancing. Those who would like to improve their dancing skills, couples who are practicing for their wedding, or kids with parents who want them to learn how to dance – these are some of the clients that you can have as a dance studio owner or independent dance instructor. But if you are just starting out in the business, or if you moved to a new state and you don’t have students for dance classes yet, how can you spread the word about your skills? You can go for traditional advertising materials and purchase a rack cards printing package. Rack cards are handy marketing materials which can be displayed in literature, brochure, or rack stands. The idea is for people passing by to get one from the display, then read the information on the card. If they are interested with what you have to offer, they are bound to take the rack card home for future reference. 

Rack Cards for Dance Classes

To get started on using rack cards to advertise your dance classes, here are a few things to remember: 

You can choose between offset and digital printing. When looking for a print shop to create the rack cards for you, ask about the package price; the type of printing method used; the paper stock and finish; and do your research if they offer quality customer support. 

  • Use catchy headlines on the rack cards. 

Rack cards have less space than brochures but more space than business cards, so you can include a graphic with a headline and a short description of your dance classes. Use catchy headlines to introduce your dance lessons; announce a date for registration for fall classes, for example; or simply state that you are offering dance lessons for a very reasonable price. 

  • Use the tear-off business card option. 

Rack cards measure 3.5” x 8.5” or 4” x 9”. To make your dance rack cards stand out, use the option where the lower part of the card can be torn off and used as a business card. 

  • Include a promo code to increase the response rate. 

Finally, include a promo code at the back of the rack card. You can offer three lessons for a discounted rate, or a certain percent off for fall dance lessons. Be creative in offering promotions so that more students – adult or kids – can grab the chance to improve their dancing skills. 

With rack cards, you can promote the dance lessons that you offer and share with people your love of the craft as they improve their own skills at the same time. 

Why Use 5 x 7 Postcards for Content-Driven Ads

If you want to use postcards to advertise your brand, there are almost two dozen sizes to choose from. The number of options might be overwhelming so you may want to stick with a couple of the most popular sizes: 4” x 6” and 5 x 7 postcard printing. 4” x 6” is the measurement of a typical postcard that tourists mail out when traveling. If you’re a business owner, there is nothing wrong with choosing this size especially if your postcard design is graphics-driven. When you see a typical travel postcard, it is usually designed with just one picture that dominates the page, and maybe a one or two-liner description. If you want to advertise your brand using mainly graphics, this is a good size to use. 

Why Use 5” x 7” Postcards

On the other hand, if your ad is more content-driven – which means that you want to rely more on text rather than graphics or photos, then 5” x 7” is the ideal postcard size for you. Here are a few more reasons why it pays to use this slightly bigger postcard size: 

  • It is wider than a standard # 10 envelope. 

What’s good about using postcards as mailers is that there is no envelope to open. When you send out postcards to a typical household, the fact that 5” x 7” is wider than a standard #10 envelope will make your mailer stand out. Also, there is no envelope to open so your message will be read right away. 

  • There is more space to write content.

With 5” x 7” postcard printing, you have bigger space to write your content in than 4” x 6” cards. Since the card can display more lines, you can have a more content-driven ad and maybe just include a small photo or a graphic background to break the monotony. 

When you get in touch with an online printing services provider, you can get a lower per piece price if you order more copies. To sum it up, if your postcard ad is more text-heavy than graphics-focused, it is better to go with a 5” x 7” postcard than a 4” x 6” or something even smaller. 

Cleaning Carpets for a Living? Why Brochure Printing is a Must

Those who are experts at cleaning carpets offer their professional cleaning services to residences and businesses. If you are part of this group or if you offer spring cleaning, general cleaning, deep cleaning, commercial cleaning, or other cleaning services, then you should invest in brochure printing. Brochures are cheap-to-produce, yet effective advertising materials that can deliver your marketing message to your target audience.

Factors to Consider when Ordering Brochures

Naturally, the first thing that you need to do if you would like to use brochures to market your carpet cleaning services is to find a place to order them from. You can take your pick from digital or offset print shops – some have both and will use a method based on the volume of brochures that you will order. Next, here are some factors to consider when ordering brochures:

  • The size of brochures depends on the amount of information that you want the printed marketing material to contain. If you want to include a brief history of your business’ background or how your professional carpet cleaning business came to be, you may want to use the biggest map-sized brochure which measures 11” x 25.5”. The smallest brochure size is 4.25” x 11” while the standard size is 8.5” x 11”
  • For the folding style, you can have anywhere from four to twelve panels which will serve as pages for your carpet cleaning brochure.
  • For the paper type and finish, there’s the 100# stock textbook paper which has a medium loss finish, or a 100# stock cover paper which has double the gloss for the finish.

Headline Ideas for Carpet Cleaning Brochures

After deciding whichonline printing services to go with, you need to come up with a layout for the content of the brochure. If you want people to grab one of your brochures to read, make sure that you have a catchy headline. Here are a few ideas:

  • Dirty carpet? We got it! Woohoo!
  • XYZ Carpet Cleaning: Bringing back the former glory of your carpet.
  • Give a second leash of life to your luxury rugs!
  • In Need of Tile & Grout Cleaning? Give Us a Call!

Be creative in coming up with a headline for your carpet cleaning brochure. Use language that both residential and business customers can relate to. You can also include a promo code at the back page of the brochure for good measure.

If you want to reintroduce your carpet cleaning business to new clients or if you simply want to enhance your brand, well-designed brochures printed on high-quality material is key and will surely impress your customers.

Catering for Clients? Cater to Your Own Advertising Needs through Rack Cards

Impeccable service, mouth-watering dishes, an elegant menu – these are some of the things that clients look for when booking catering services. If you are a catering services provider, you may have already mastered all of these. But what about looking for something that will cater to your own advertising needs? Sure, word of mouth is as good as advertisement as any – but it is not always reliable and may not necessarily deliver good results. If you want to increase your bookings, boost your profit, and enhance your brand as a caterer, you need to supplement word-of-mouth advertising with print advertising materials. This is where rack cards prove to be useful. Larger than business cards but smaller than brochures, rack cards are the perfect size to hold information about your catering business.

Rack cards are available in two sizes:

  • 3.5” x 8.5” is the lay flat counter size, which is suitable if you want to simply display a stack of rack cards on countertops or tables. Let’s say that you provided catering services to a wedding, and you would like guests to know about your business.  To send more business your way, you can have lay flat counter size rack cards made by an online printing services provider, then place a stack of them by the dessert table for guests to pick up during the event.
  • 4” x 9” is the more popular rack display size. Rack cards in general are displayed on what are called literature, brochure, or rack stands. Most establishments have these – and you can choose this option to display your catering rack cards on food establishments which are not your direct competitors. You can also ask other local business owners to have your catering rack cards displayed in their offices so that more people would know about your brand.

Through rack cards printing, you can cater to your own advertising needs. Once these are printed out and distributed, more people would know that your business exists, and you can increase inquiries and bookings for your catering services.

Preparing for a Black Friday Sale? How Postcard Printing Can Help

One of the most anticipated events by shopaholics and online shopping addicts is the big Black Friday Sale. The date for this varies between November 23 and 29 – technically the Friday after Thanksgiving Day. It’s basically the start of the holiday shopping season so if you own any type of business, you need to take full advantage of the hype behind this very American tradition. Let’s say that you are planning to hold a Black Friday sale for your business. How can you start building the hype? Do so in your social media posts and your website so that online users will anticipate what is in store for them. Add to this a good postcard printing campaign, then people are bound to flock to your establishment.

Tips for Printing Postcards for Black Friday

First, make sure to look for an online printing services that can create high-quality postcards for you at an affordable price. Next, keep these tips in mind when printing Black Friday postcards:

  • Send the postcards with plenty of time to spare before the actual holiday. If you already have a mailing list or if you want to send one postcard to every door within your zip code or a mail carrier route, do it a month or so before the actual date of your Black Friday sale.
  • Create a postcard with a catchy headline and an attention-grabbing design. Entice customers to spend their money by designing a postcard using bold colors and a screaming headline. Why should shoppers visit your website or your store on Black Friday? How much discount can they get? Are there many varieties, products, or services available? Tempt them with phrases like 50% off, buy-one-get-one, or free shipping.
  • Do not forget the QR or promo code. Your goal in mailing out the postcards in the first place is to entice as many people as you can to visit your online or actual store on Black Friday. When you mail the postcard, there should be something in it for them – which can only be achieved using QR codes or promo codes. The higher the discount is, the more customers you can attract to purchase your products or services.
  • Extend any promotions that you have to “Cyber Monday”, or make the whole week “Black Friday” in your store.

By following these tips, you can use postcards to market your Black Friday sale, and have customers flocking your store on that date.

Rack Card Printing for Auto Detailing & Auto Repair Services

If you have a business like auto detailing and auto repair, you need to have skilled workers and the machinery to satisfy your car-crazy clients. Let’s say that you already have a slew of loyal clients who visit your shop whenever they need their car serviced. But there will be times when business gets slow, which is when you can use a backup form of advertising like rack cards printing. Prior to that, you should have already established an online presence by building a website and establishing official accounts on the most popular social media platforms. This way, your online clients can easily find you, and you in turn have a way to interact with them. 

Now, going back to the print advertising method of using rack cards. What are these, exactly, and how can they benefit your auto detailing or auto repair services? Rack cards are 4” x 9” or 3.5” x 8.5” cards which are displayed in literature, brochure, or rack stands. They are placed in areas where there is high foot traffic, and the idea is for people passing by to get one so that they can learn more about a brand, business, service, or product. 

Since you are in the auto detailing and auto repair services business, cars should be the focus of the design of your rack cards. Considering the size, rack cards give you just enough space for a headline and maybe a bulleted list of the services that you offer. For XYZ car detailing, for example, you can have a headline like “XYZ Auto Detailing – We Pay the Closest Attention to the Finest Details!”. Then, place in a bulleted list the car detailing services that you offer. If you still have space, include a short description of the other benefits that a customer will get from doing business with you. 

Depending on the online printing services that you will get, you can have rack cards made with a tear-off business card option. When looking for a printing package, make sure that the materials, printing method, and paper finish are all high-quality. Still, you don’t have to pay too much because there are many print shops offering cheap packages without compromising on quality. 

All in all, rack cards printing is one of the cheapest yet most effective ways to spread the word about your automotive business, so get started on the task right now!

Come Up with a Memorable Design When You Print Rack Cards

If you are planning to use rack cards as part of your print marketing campaign, you’re on the right track. These come in two sizes: 4” x 9” and 3.5” x 8.5”.  Made from thick card stock, these can have a smooth glossy or smooth matte finish – choose one that suits your design. To create rack cards, you must look for a reliable online printing services provider that will give you the best rates without affecting the quality. There are many rack card printing packages available at an affordable price, which are made using a state-of-the-art printing process – you just need to know where to look. Do your research and you can find a printing partner that offers great quality, suitable materials, quick turnaround time, and good customer support.    

How Can Your Rack Cards Have a Memorable Design?

After choosing which print shop will create the rack cards for you, the next thing that you need to focus on is the design. Even if you use the most expensive paper material with high-quality print, you will not reap marketing benefits if the rack card is poorly designed. For it to be highly effective, you must have a memorable design and an impactful marketing message:

  • Less is more.

Rack cards printing gives you more space than a business card but less space than a brochure. With a 4” x 9” paper area, you might want to take the “Less is more” route when it comes to the design. Go straightaway for a headline that introduces your company, then two or three bullet points that highlights the benefits of buying your products or services. If you want, you can go with a tear-off business card option for a more unique look.

  • Go bold and use a catchy headline.

If you think that your target audience would appreciate more bold designs and colors, still use a catchy headline to grab their attention. Like all your print marketing materials, rack cards should have your logo integrated on the design.

  • Subtler is better?

If you don’t want to go bold, you can take the opposite route and use subtler colors and a more subdued design. Again, it’s all about what you think your target audience would like.

Ask for proof or test print the design of your rack cards before having the full volume of your order made. This way, you can check the overall look, design, and feel of the rack card.  Distribute them by placing them in rack displays on areas where there is high foot traffic. With rack cards, you have an inexpensive marketing material that will effectively promote your business and enhance your brand.

Ways to Make Your Takeout Menu Printing More Enticing

One of the best ways to promote a business in the food industry is through takeout menu printing. Aside from your dine-in menu, having a takeout menu allows those who haven’t tried your restaurant yet to taste what you have to offer. For those who don’t have time for a sit-down dinner, or those who want to have restaurant quality food without washing the dirty dishes, takeout or delivery orders offer them utmost convenience. More importantly, takeout menus are used for promotional purposes. When you distribute the menus out on the streets where there is high foot traffic, you can make people aware of your dishes and the corresponding prices. You can also include takeout menus in takeout packages, food receipts, supplier invoices, and other transactions with printed documents.

Ways to Make Takeout Menus More Enticing

Next, how can you make your takeout menus more enticing? It al boils down to design. Be creative so that you can have a unique menu that stands out. Here are a few ways to make your takeout menu print look more enticing to hungry diners:

  • Apply a vintage design if it fits your theme.

If you have a bar that offers wine tasting events, use a vintage design that fits your theme. Instead of pictures, use vintage-looking illustrations and a similar vintage font. Make sure that the cover has an eye-catching graphic and an easy-to-read headline. There are different sizes and folding styles of menus available – choose one that will best suit the number of dishes that you plan to include on the menu.

  • Use bright, modern colors if you have a younger clientele.

If you have a pub instead of a wine bar and your clientele is a bit on the younger side, choose bright, modern colors. Make the design of the menu match the aesthetics of your restaurant’s interiors.

  • Use muted colors and elegant font styles if your restaurant is more formal.

If you have a restaurant that offers a five-course menu, for example, use muted colors and a more elegant style. This look is appealing to a more mature clientele.

After deciding on the design, look for an online printing services provider that will print the takeout menus for you. Choose between offset and digital printing. When deciding which print shop to go with, always ask about the turnaround time, the price of the printing package, and the quality of customer support offered. By doing your research, you can have a printing partner that will efficiently create those takeout menus for you.

Rack Cards Printing for Travel Companies

Rack cards printing is the perfect advertising technique for those in the travel industry. Whether you are offering travel insurance, booking services, travel management, or consultation services, rack cards and cheap business cards can be part of your marketing arsenal. Business cards can be given away to prospective clients, suppliers, and other business contacts. Rack cards, on the other hand, can be displayed in high-traffic areas for people to pick up and bring home once they read the information. 

Simplifying the Process of Ordering Rack Cards 

If you are in the travel industry, your rack cards should look enticing – and make people want to book flights immediately. The photos should look postcard-perfect, while the copy should be short but enticing. Here is a look at a simplified process of ordering rack cards, which every travel business owner must do: 

There are digital or offset printing shops from where you can order rack cards. Digital printers use desktop printers and are suitable for small batches. If you will order a thousand copies or more, offset might be the way to go because it is faster and can handle printing hundreds of copies in a short span of time. Aside from the printing process used, also ask about the package price, the turnaround time, and research for feedback about the quality of customer service they provide.

  • Decide on the size and material that you will use for the rack cards. 

Rack cards are displayed on brochure stands so the size is pretty standard: 4” x 9” or the smaller 3.5” x 8.5”. For the material, thick cardboard stock is used like 16-pt. or 17-pt. paper. For the finish, choose between ultra smooth matte or ultra smooth gloss. 

  • Think of strategic distribution points. 

Lastly, think about where you would like to display the rack cards. Famous local landmarks are an obvious choice. Since you’re a travel company, this is where a lot of tourists will come and they are already a targeted audience so you are bound to have great response. You can also ask local business owners if they can display your travel rack cards on their place of business. These could be non-competing establishments such as gasoline stations, hotels, motels, theme parks, clinics, retail stores, and similar businesses. 

By using rack cards to advertise your travel company, you can entice people to go out and explore the world again. 

Using Takeout Menu as a Primary Selling Tool

If you think that menu printing simply involves listing down the dishes offered in your restaurant, think again. Since menus are your primary selling tool, you need to carefully plan every aspect of it – starting from the material used to the quality of print, the readability of font to the color palette, the number of items included on the menu to the layout of the names of the dishes. Your dine-in menu will be used by walk-in customers or those with reservations, while takeout menu printing is more for marketing purposes. 

Important Aspects of Takeout Menu Printing

Takeout menus are a must-have because they are a great way to increase sales. A lot of people like the convenience of having restaurant-quality food without having to prepare the dishes themselves and clean up afterwards. Some simply don’t have time to cook, and are willing to pay extra for good food. Others don’t have time for a sit-down lunch or dinner, so takeout is the next best thing. Fortunately, you can always rely on online printing services to print such menus for you. 

Here are some of the most important aspects to consider for takeout menu printing:

  • The overall theme of the menu

This can be based on the look and feel of your restaurant. Is the vibe formal because you serve several course meals? Or is it more family-friendly since you’re popular for brunches? Based on the look of your restaurant and your business logo, you can create a similarly themed takeout menu. Make sure that it appeals to your target market so that your advertisement hits all the right spots. 

  • The size and folding style of the menu

Choose the size and folding tyle based on the number of items that you have. An 11” x 17” tabloid sized menu with an accordion folding style, for example, gives you eight panels or pages to write your content in. This is perfect if you have a lot of items available for takeout or delivery. 

  • The grouping of the menu items

This is important because your goal is to increase sales. As such, the menu items should be grouped in such a way that the most profitable but easy-to-prepare dishes are highlighted. You can also group the items based on food type or specialties while still making sure that the menu is easy-to-read. 

By knowing which aspects of menu design and printing you should pay attention to, you can use it as a primary selling tool for your food business.