Tag: EDDM mailing

EDDM Mailing for Security Companies

EDDM mailing or Every Door Direct Mail is a print marketing strategy that works for security companies. If you are offering any of these services, you can easily get clients through EDDM:
– Installation of security cameras, automated gates, and access control
– Commercial guarding services
– Residential guarding services
– Security services for special events
– Technical services for security companies

EDDM works because you are essentially partnering with the United States Postal Service to get the names and addresses of clients on every door within a zip code, for example. This means that there is no need for you to put together your own mailing list. If you are offering security services to either residential or commercial clients, you can even narrow down the mailing list because the USPS also has address groups based on demographics. The goal of the EDDM program is to help local business owners, so it’s something that you should definitely take advantage of. 

Steps to Follow for EDDM Mailing

To get you started, here are a few steps to follow for EDDM mailing: 

  • Design your postcard mailers. 

If you are newly introducing your security company to prospective clients, keep the message on the postcard short – but include a QR code or a link where they can get more information. Design the postcard in such a way that the company logo is present, the photos are high-definition, and there is an attention-grabbing headline. For instance, say something like “Did you know that 80% of home robberies go unsolved each year?” This is a good headline if you are selling and installing security cameras. 

You can go through the steps of EDDM mailing yourself but since you are ordering postcards for a print shop anyway, why not simply pay for the postage fee and let them do the rest of the work for you? After printing, the print shop will bundle the cards, complete the USPS requirements, and deliver the postcards to your local post office for individual mail distribution. 

  • Decide which address group to send the mailers to. 

Before the print shop can go through the USPS requirements, you do need to identify which address to send your postcards to. If you’re offering residential security services, choose a zip code and a mailing route which does not include business addresses. On the other hand, if you offer commercial security services, you can narrow down the mailing list to only the business establishments within a five-mile radius of your operations, for example. 

All in all, EDDM is an ideal advertising solution for security companies. 

Online Tools to Help Choose Addresses When You Print EDDM Postcards

If you are thinking about launching an eddm mailing campaign, choosing the addresses is crucial. EDDM stands for Every Door Direct Mail and it’s a service provided by the United States Postal Service to help local business owners. The idea is that entrepreneurs can mail postcards to every door within a zip code, for example, for marketing purposes. Only specific sizes of postcards are allowed, and you can either work with a print shop or fulfil the USPS requirements yourself. The main advantage of this type of marketing is that you do not have to put together your own mailing list. With the online tools available, you can ensure that you are only sending postcards to the people who are part of your target market. 

Choosing Which Addresses to Send Postcards? These Tools Can Help 

To make your print advertising campaign easier, it is best to work with a print shop that offers eddm mailingservices. When they print eddm postcards, they will ask you where you would like to send the postcards to. Let’s say that you have a restaurant. Everyone can be your target market because your product is food. Thus, you can have a ‘general’ address group, which can be the zip code of your restaurant’s location. You can also choose an individual mail carrier route, or all the addresses within a five-mile radius of your food establishment. 

On the other hand, if you have a more niche market, you can narrow down your list so that you will send postcards only to those who will buy your products or services. If you are manufacturing women’s products, you can choose the category households with women of a certain age bracket or income bracket. This way, you would not have to spend money on postage to household where no women reside. To help you better choose which addresses to send the EDDM postcards to, here a few online tools available: 

  • USPS.com

The website of the USPS has the EDDM Online Tool where you can search for neighborhoods where your customers live. You can search for routes, use filters to target customers, or search by demographic. This makes it easier for you to decide where to send your marketing postcards. 

  • Melissa Lookups 

This website has a Carrier Route Map lookup which allows you to search a zip code, view the mail carrier route maps, and boundaries. By simply typing a zip code, you can view the route, the number of businesses in the route, the average household income, average property value, and other essential information. 

After deciding where to send your postcards, the print shop will take care of the rest of the process for you. You just need to pay the postage fee then they will bundle the postcards, fulfil the USPS requirements, and deliver the postcards to your local post office for individual mail box distribution. 

Be in Control of the Information You Share When You Print EDDM Postcards

If you are thinking about using eddm mailing as part of your print marketing arsenal, you are on the right track. Every Door Direct Mail allows business owners to send one postcard to every door in a zip code, for example, without having to manually collect mailing addresses. For this, the USPS partners with print shops to distribute mailers to a specific group of addresses. EDDM postcard printing is cheap, effective, and efficient so it’s a must-do for entrepreneurs. 

Information to Include in EDDM Postcards

For EDDM postcard printing, the first thing that you need to do is look for an online printing service provider. There are offset print shops that offer 24-hour offset, two-sided, free color print. Just do your research and you should find a suitable print shop to order from. 

Next comes designing your marketing postcards. Remember why you are sending them out in the first place. Do you want people to come to the soft opening of your restaurant? Would you like them to come in droves on the first day of your store’s big sale? Or maybe you simply want new customers to be aware that your business exists? For all these, it is important to know which information to include in your EDDM postcards. Here’s a quick list: 

  • A headline

Postcard sizes range from 4.25” x 11” to as big as 9” x 12”. Even if you’re going with the big-sized postcards for maximum impact, your copy should still be short but succinct. Start with a headline and when writing this, keep in mind the purpose of creating the postcard. If you want people to book your cleaning services, for instance, the headline could be “Want to reclaim your lost me-time?”. 

  • A subheading 

Following the above example, the subheading could be “Let our experts clean your house and spend the time saved to pamper yourself”.

  • A call-to-action

For the call-to-action, something like “Book our cleaning services before (date) and get 5% off!” is effective. This provides a benefit to the recipient of the postcard and there’s a time sensitive aspect to it – so you can get quicker response. 

  • Your contact information

Finally, make sure to include your complete and up-to-date contact information. Use the back portion of the postcard to include a QR code where they can get more information about your cleaning services. 

No matter which business it is that you are operating, knowing how to take control of the information that you will share makes for a more effective postcard marketing campaign.

EDDM Postcard Printing: Why Should Bakers Go for it?

If you love baking and you don’t like the 9 to 5 grind, you might have thought about putting up your own business. Whether you already have one or if you are still thinking about it, having your own baked goodies business is quite profitable because everyone loves bread, sweets, and baked treats. You just need to come up with sumptuous products to sell, maybe start with an at-home operations then put up your own shop eventually. Whether you’re just starting up or if you already had a head start, eddm mailing is one of the cheapest yet best ways to advertise your bakery.

How does EDDM Mailing Work?

With eddm postcard printing, you first need to look for an online printing company that can create the postcards for you. Make sure that they offer EDDM or Every Door Direct Mail service where the print shop will work with the USPS to deliver your postcards to every mailbox in a specific address group. Since you own a bakery and your audience is not targeted – everybody buys from bakeshops – then you can simply choose your zip code or an individual mail carrier route. After the postcards are printed, the print shop will ask where you want the postcards sent. They will bundle the postcards in stacks of 100s as required by the USP, complete the paperwork, then deliver the postcards to your local post office for individual mailbox distribution – it’s that easy!                     

Other Things to Remember about EDDM Mailing

Whether you have an at-home operations or if you have an actual bakeshop, it is quite easy to choose where to send the postcards. Since you don’t have to put together your own mailing list, sending the postcards to every door within a five-mile radius of your location should be a good enough marketing technique. Once a homeowner receives the postcard, he or she will know about your bakeshop and hopefully place an order. It’s better if you will include a promo code with a deadline so that you can get immediate results. Finally, do send out those postcards regularly so that you can establish customer loyalty, enhance your brand, and boost your overall bakeshop sales. Goodluck!

EDDM Postcard Printing: The Nitty Gritty of Choosing a Carrier Route

No matter which product or service it is that you offer, you need to think of ways to advertise your brand. Digital advertising is a given and it is quite easy. You just need to make your brand’s presence felt online – by creating official social media accounts. This is where your existing and prospective customers can interact with you. However, your digital marketing efforts should be mixed with traditional print advertising to reach the part of the audience who are not online. One example of printed marketing materials that you can use is the humble postcard. For easier distribution, look for Every Door Direct Mail or eddm postcard printing companies.

With eddm, the printing company works in partnership with the United States Postal Service to get your marketing message to as many people as possible in a specific area. As a business owner, the number one benefit of eddm mailing is that you do not have to put together your own mailing list. Second, eddm mailing is cheap, it only costs a few cents per piece for your postcards to be delivered to every mailbox in the address that you have chosen. Third, postcard advertising in general is effective because you can reach out to as many people as possible. If you will include an effective call-to-action and a time-sensitive promo code, you are bound to get great response from your marketing efforts. 

Now, when you are in the process of choosing which addresses to send your postcards to, the USPS’ Every Door Direct Mail Tutorial lists a few things to remember: 

  • If you want to send one postcard to every address, you can contact your local print shop, or you can check out their website which has complete instructions on how to proceed with an eddm campaign. 
  • The USPS has a web tool which allows you to choose which area you want your postcards to go to. You can also select individual carrier routes.
  • Depending on the product or service that you are offering, you can send postcards to every business address in a mail carrier route. Otherwise, you can just send to every residential address in the area. 
  • If you have a pizzeria or a restaurant, you may want to send one postcard to every mailbox within a three- or five-mile radius of your location. 

You can easily stay within your budget because there is a feature on the website that allows you to see the approximate postage cost based on the route that you have chosen. You can perform all the steps from the USPS tutorial, or simply partner with a print shop that caters to eddm postcards. This way, you simply need to choose the mailing route, then the print shop will be the one to take care of the rest of the USPS requirements for you – along with the bundling of the postcards and sending them to the local post office for individual mailbox distribution. 

Tips when Planning Your EDDM Postcard Printing Campaign

When doing any task that’s related to your business, you need to go to the planning stage first, execute the plan, then assess how things went and make improvements from there. Let’s say that you are planning to launch an Every Door Direct Mail or eddm postcard printing campaign. As you know, postcards are effective marketing tools because they can be sent and read by the recipients even without an envelope. The message is short and easy to read; postcards are cheap to print; and you can effectively reach out to your target market with very little effort. Here, we will look at how your eddm results would look like if you will carefully plan your postcard mailing campaign.

Planning Your EDDM Postcard Mailing Campaign

Here are the steps to effectively plan your eddm mailing campaign:

  • Analyse your target market.

Based on the product or services that you are offering, you either have a general audience or a specific audience. If it’s a general audience, you can send one postcard to every door in a zip code, for example. You don’t even have to put together the mailing list yourself – the USPS can do it for you. You can also choose based on individual mailing route, mile radius, or drive time. 

Now, if you have a specific audience, you can narrow down the list based on these example demographics: 

  • Income bracket
  • Age bracket
  • Household size
  • Whether a household has kids or women
  • Whether the homeowner is renting or paying mortgage

Since you will have a targeted audience, you can expect better response for your ads. 

  • Design your postcards accordingly. 

Postcards should be well-designed, have colors and images that pop, and the copy should be short but well-written. Include a promo code or a call-to-action. 

  • Choose the right printing partner.

For EDDM, make sure that the print shop has plenty of experience because they will be working with the USPS. You can go for offset or digital printing – some print shops offer both. 

  • Pair your postcards marketing with a digital advertising campaign.

Finally, you can pair your print marketing campaign with digital. For instance, you can include a QR code on your postcard which, when scanned, leads to your website or a promo code that they can use in store.

By planning your postcard marketing campaign carefully, you can ensure great results and boost the growth of your business.

How to Target the Right Customers through EDDM Postcard Printing

When you’re playing darts, if you are at a shooting range, or if you are into archery, your goal is to hit the target. You may be off by a few millimetres or centimetres, but as long as you are hitting close to your goal, then you would be satisfied with your performance. The same thing is true when it comes to print marketing campaigns, specifically eddm mailing. For Every Door Direct Mail, your promotional postcards can be sent to every door within a zip code, for example. But if you are making products for kids, how can you make sure that you are not unnecessarily sending postcards to households who are not your target market? The key is in choosing which addresses to send your marketing materials to. If it’s children’s products that you are selling, you can narrow down the mailing list only to households with kids. Learn more about this in the next section. 

Ways to Target the Right Customers through Postcard Marketing

Unlike direct mail where you need to put together your own mailing list, EDDM mailing is when print shops work with the USPS to bring your postcards to a specific group of addresses. Here are the ways for you to target the right customers through eddm postcard printing:

  • Know who your target market is in the first place. 

Are you offering landscaping or lawn care services? If yes, then you can send promotional postcards to every household within a five-mile radius of your office. This is because you are offering a service that anybody can use. 

  • Do not send postcards to every household in a zip code if you have a niche market.

Now, if you have a niche market, you will just be wasting money by sending postcards to every household within a zip code. The good news is that you can narrow down your mailing list based on different categories. You can send mailers according to:

  1. Average household income
  2. Average household size
  3. Households with family members of a certain age bracket (elderly, kids, women, etc.)
  4. Renters or homeowners

By knowing where exactly to send your postcard mailers, you can save money on unnecessary postage. Not only that, but you will also get great response because these folks are the ones who are interested in buying your products or services. With an enticing tagline, call-to-action, and promo code, you are bound to see results from your postcards mailing campaign shortly. 

EDDM Postcard Printing: Elements of a Great Design

If your goal is to combine digital with print marketing, you are definitely on the right track. With almost all businesses establishing an online presence these days, you would be left behind if you not have official social media pages and a website. It’s well and good to market digitally, but there’s still a part of your audience who are not online. This is what you can target with Every Door Direct Mail or eddm postcard printing. For this, the print shop will work with the USPS to deliver your eddm postcards to every door in a zip code, mailing route, or addresses based on certain demographics. What’s good about this method is that you do not have to put together your own mailing list – the print shop does all the work for you. 

Elements of a Great Postcard Design

Aside from distribution, eddm mailing requires an excellent design for it to be effective. Here are some elements of a great postcard design:

  • An attention-grabbing headline

This is a one or two liner that’s written on top of the postcard. Since it is the first line that a customer will read, it needs to be compelling and instantly deliver the message. 

  • Sharp images and high-definition photos

Stay away from chunks of text because people do not like reading lengthy lines. Also, your space is limited in the first place. Combine the copy with sharp images, hand drawn illustrations, or HD photos which are professionally shot. 

  • Benefits that the reader will enjoy

Are you offering a product or a service? What benefit will a person enjoy when buying your product or booking your services? Highlighting these will entice the reader of your postcard to try out your brand at least once. If they like it, they will surely be repeat customers and that is when you will slowly realize the gains of your postcard marketing campaign. 

  • An impactful call-to-action

Lastly, include a call-to-action. Place it inside a brightly-colored box somewhere in the design of the postcard to immediately draw the reader’s eyes to it. Your call-to-action could be a QR code which leads to your website or social media pages, or it could be a number that people can call for more information. 

With a well-designed postcard, you can impress customers, prompt them to take action, and make them familiar with your brand, enough to establish loyalty. 

Details to Iron Out for Every Door Direct Mail Postcard Printing

One of the cheapest yet most effective ways to market your business is through postcard printing. Whether you’re offering a unique line of products or a service that people use everyday, you can let customers know what your business is all about through postcards. These come in more than a dozen different sizes. They can be designed to match the rest of the print marketing materials that you have for consistent branding. You also have the option to mail them out directly if you have your own mailing list, or use something like eddm mailing or Every Door Direct Mailing services. For this, the print shop will work with the USPS to distribute your postcards to every mailbox. 

Iron Out these Details for EDDM Postcards Marketing

Unlike direct mail where you have to put together your own mailing list, eddm mailing allows you to enjoy the convenience offered by the USPS. Not only will you get great marketing results, but you do not have to go through the rigors of the manual collection of the mailing list or filing the paperwork. The print shop offering eddm postcard printing does it all for you at a minimal price. 

Here are the details to iron out for EDDM postcards marketing: 

  • Which print shop to order from 

There are only ten postcard sizes which are eligible for EDDM mailing – a print shop that specializes in EDDM marketing knows this. Choose between offset or digital printing, and make sure that they have been making EDDM postcards for a long time so they’re already familiar with the process. 

  • The design and copy of the postcards

As much as possible, use colors which are also present in your company logo to create a cohesive look. The copy should be short but impactful, and there should be a call-to-action as well as a promo code. 

  • The material to use for the postcards

After deciding on the size of the postcard, choose the paper thickness and finish that you want. 

  • The address group to send the EDDM postcards

Lastly, where do you want to send the postcards? You can choose to mail to every door in a zip code or you can narrow down the list based on household size, mail carrier route, income bracket, age bracket, and other demographic. Then, the print shop will take care of bundling the postcards for you, completing the USPS paperwork, and delivering the postcards to the local post office for individual mailbox distribution. 

Which Address Group Should I Send My EDDM Postcards to?

For any print marketing campaign to be successful, you need to have high-quality products and an effective distribution system. Let’s take business cards as an example. These are handed out personally whenever you are meeting with a client, supplier, or prospective customer. You naturally want the cards to be impressive and have a design that suits your brand’s image. The same thing holds true when it comes to postcard mailing, specifically eddm mailing. EDDM is Every Door Direct Mail and it’s a mailing system offered by the United States Postal Service. 

Before delving deeper into the distribution aspect, what do you need to remember about the printing of the postcards? Again, your goal is to make a great first impression so see to it that the postcards are printed using high-quality materials and a state-of-the-art printing process. Offset and digital are your choices – some print shops offer both. Digital uses desktop printers while offset utilizes huge printing presses which can handle big print jobs. Quality-wise, offset produces more vivid colors and the initial setup may be a bit costly, but you can actually order more to save on the per piece price. 

Choosing the Best Address Group for EDDM Mailing 

To get the best eddm results, you need to choose the best address group to send the postcards to. Once you get in touch with an  eddm postcard printing company, they will ask you whether you want to send the postcard to every mailbox based on these: 

  • Zip Code
  • Individual mail carrier route
  • Age bracket
  • Household size
  • Household income

If you’re in the food business, for example, it is good to send to every door within a zip code so that you can target as many households as possible. But if your product or service has more of a niche audience, you can send based on a specific demographic. By studying your target market, you can choose which specific audience to send your mailers to. However, you do not have to manually collect the names and addresses. The time and effort that you will save can be spent on growing your business.