EDDM mailing or Every Door Direct Mail is a print marketing strategy that works for security companies. If you are offering any of these services, you can easily get clients through EDDM:
– Installation of security cameras, automated gates, and access control
– Commercial guarding services
– Residential guarding services
– Security services for special events
– Technical services for security companies
EDDM works because you are essentially partnering with the United States Postal Service to get the names and addresses of clients on every door within a zip code, for example. This means that there is no need for you to put together your own mailing list. If you are offering security services to either residential or commercial clients, you can even narrow down the mailing list because the USPS also has address groups based on demographics. The goal of the EDDM program is to help local business owners, so it’s something that you should definitely take advantage of.
Steps to Follow for EDDM Mailing
To get you started, here are a few steps to follow for EDDM mailing:
- Design your postcard mailers.
If you are newly introducing your security company to prospective clients, keep the message on the postcard short – but include a QR code or a link where they can get more information. Design the postcard in such a way that the company logo is present, the photos are high-definition, and there is an attention-grabbing headline. For instance, say something like “Did you know that 80% of home robberies go unsolved each year?” This is a good headline if you are selling and installing security cameras.
- Look for an online printing company that offers EDDM mailing services.
You can go through the steps of EDDM mailing yourself but since you are ordering postcards for a print shop anyway, why not simply pay for the postage fee and let them do the rest of the work for you? After printing, the print shop will bundle the cards, complete the USPS requirements, and deliver the postcards to your local post office for individual mail distribution.
- Decide which address group to send the mailers to.
Before the print shop can go through the USPS requirements, you do need to identify which address to send your postcards to. If you’re offering residential security services, choose a zip code and a mailing route which does not include business addresses. On the other hand, if you offer commercial security services, you can narrow down the mailing list to only the business establishments within a five-mile radius of your operations, for example.
All in all, EDDM is an ideal advertising solution for security companies.