Tag: EDDM mailing

EDDM Mailing Easily Delivers Your Marketing Message to Every Mailbox

If you haven’t heard about eddm mailing yet and you’re a business owner, you are missing out on a lot. This is a service offered by the United States Postal Service to easily deliver your marketing postcards to every door in an address group of your choice. Let’s say that you are preparing for the soft launch of a beauty salon. You naturally would not have any customers yet, so you want to spread the word about the services that you offer. Instead of manually collecting names and addresses, you simply need to look for a print shop that offers eddm postcard printing. Here is what the print shop can do for you:

  • Offer the postcard printing package.

When you get in touch with a print shop that offers eddm mailing services, you can choose between offset and digital – some shops offer both. Digital prints typically use desktop printers and can handle small volumes of orders. For offset printing, huge printing presses are used and once set up, these can print hundreds to thousands of copies quickly. Postcard printing packages are usually offered by volume. If you need 500 copies initially, you can choose the size, paper thickness, and paper coating. You can design the postcard yourself, although there are some print shops with the feature of having your designs checked by a professional graphic designer, for a small fee.

  • Complete the requirements of the USPS so that your postcards can be delivered to every mailbox in your chosen address group.

After the printing of your postcards is done, if you paid for EDDM mailing, then the print shop will take care of the rest of the mailing process for you. You simply need to specify which address group to send the mailers to. This can be a zip code, an individual mailing route in your area, or households which fit a certain demographic like age group, household income, or household size.

The print shop will bundle wrap the cards in stacks of 100 as required by the USPS. They will also take care of the paperwork and deliver the postcards to the local post office for individual mailbox distribution.

Aside from designing and paying for the postcards, there is very little for you to do when ordering EDDM postcards. Since the print shop will take care of the rest of the process for you, make sure that they have the length of experience in printing EDDM postcards. Also go online to search for feedback on the quality of services that they offer.

All in all, EDDM mailing is the easiest and most effective way for you to send your message directly to your target market without exerting too much effort on your part. You can save that up for growing your business.

Maximize the Value When You Print EDDM Postcards

When taking on any task that’s related to your business, you naturally want to make the most out of it. If you have to spend money, your goal is to get the best bang for your buck. At the same time, you want the task to be successful in fulfilling its purpose. Let’s take print advertising as an example. No matter what product or service it is that you are offering, you will benefit from printing postcards, business cards, flyers, brochures, and similar materials. These represent your brand in the best way, especially if you will pay close attention to the details.

One example is when you print EDDM postcards. For a small fee, you can send the postcards to a targeted group of customers without having to put together your own mailing address. The online printing services will take care of all the behind-the-scenes work for you. EDDM stands for Every Door Direct Mail and here, the print shop works in partnership with the USPS to distribute your postcards to your chosen recipients.

Tips to Make the Most Out of EDDM Mailing

Now, to make the most out of your EDDM mailing task, here are a few tips to remember:

  • Order more postcards to lower the cost.

You can choose between offset and digital printshops. There are some shops that offer both types of printing process – they will use one based on the volume of order that you have. For offset printing, the more pieces you order, the lower the per piece cost gets. This is because it’s only the initial cost that is expensive for offset printing. Once everything is set up, they can easily print out hundreds to thousands of copies for you at a lower price.

  • Send postcards only to your target market.

For EDDM mailing, you have to choose which addresses to mail to. You can send mailers to every address in a specific zip code. Or you can narrow down the list based on demographics like age bracket, income bracket, household size, etc. Narrowing down your list eliminates the need to spend on postcards and postage to those who are not part of your target audience.

  • Include a call-to-action and a promo code.

Finally, include a call-to-action so the recipient would know the next step to take in your print ad campaign. If you will include a promo code with a limited time to claim, you are bound to get positive results because there is a sense of urgency in your marketing message.

Follow these tips and make the most out of your print marketing campaign.

Print EDDM Postcards for Your Landscaping or Lawn Care Business

Some businesses benefit from certain printed advertising materials than others. For instance, everyone needs business cards but only those in the food business can benefit from printing dine in or takeout menus. If you are in the landscaping or lawn care business, you can print business cards, notepads, postcards, flyers, and brochures. Postcard advertising in particular becomes a lot easier through Every Door Direct Mail or EDDM mailing.

How EDDM Mailing Can Benefit Your Business

First, how does EDDM work? If you have a new landscaping or lawn care business and you want to tell people within the vicinity that you are offering such services, you need to find a way to reach out to them. Here is how EDDM mailing works:

  • You get in touch with an online printing company that offers EDDM mailing services. There are print shops that offer print only, EDDM only, or direct mail services if you are ordering postcards.
  • Decide on the number of postcards that you want printed. Pay the fee for the entire postcards printing package.
  • For EDDM postcards, the print shop partners with the USPS so that your postcards will be mailed out to a group of addresses. You need to decide whether you want to send the postcards to every house in a zip code. Or, you can narrow down your audience to a certain demographic. If you want to send the postcards only to households in a certain income bracket or those with three family members and up, you can do that. But instead of putting together your own mailing list, the USPS provides the mailing list for you.
  • You only need to pay an extra charge for the postage of each postcard. The print shop will take care of the bundling of the postcards for you, as well as the USPS paperwork requirements. After all that is done, they will also be the ones to deliver the postcards to the nearest post office for mailbox distribution.

As you can see, EDDM mailing makes it easy for you to reach your target market. You only need to make sure that the design and message of the postcard is effective. Since you’re in the landscaping or lawn care business, use earth colors or green hues. Better yet, use your business logo as basis for the design of the postcard. Include a call-to-action and with EDDM mailing, people inquiring about your landscaping or lawn care business should soar in no time.

EDDM Postcard Printing: How to Reach Out to Your Target Market

EDDM postcard printing stands for Every Door Direct Mail, a form of marketing using printed materials. These materials are displayed, given away, or mailed out. Despite the prevalence of digital advertising, there’s still a place for printed marketing materials – if only for novelty. But more than these materials being tangible, they are actually effective and reliable when it comes to spreading the word about your brand. So why should you go with EDDM mailing?

First, it’s easy. You simply need to partner with a printing shop, order your postcards, then they will take care of the mailing part for you. If you will order EDDM cards, they will work with the USPS and fulfil their requirements in mailing out the postcard. You just need to choose the route and your printing partner will handle the rest. 

Second, EDDM mailing is cheap yet effective. For just a few cents per card, you can have your advertising postcards mailed out to ‘every door’ in a zip code, for example. When you make it a habit to mail postcards to your existing and potential clients, you are actually establishing customer loyalty. With all these reasons and more, what is there not to like about EDDM mailing? 


Choosing Where to Distribute the EDDM Postcards

Again, the online printing company will be the one to work with the USPS in mailing out your postcards. You just need to choose which address category to mail out the cards to. Here are some of your options:

  • By zip code

If you’re in the food business, everyone can be considered your target market. So choose a zip code that’s within a five-mile radius of your restaurant, for example, then you’re good to go. 

  • By age bracket

If you’re offering a product or service with an adult or teenage market, choose a mailing list according to age bracket. 

  • By income bracket

If you are have a more upscale clientele, choose a mailing list of people on the higher spectrum of the income bracket. 

  • By household size

You can also decide who to send out your mailers to based on the number of people living in the same house. 

  • By individual carrier route

Finally, you can mail your postcards by individual carrier route. 

With EDDM postcards, there is no need for you to put together your own mailing list. Simply choose among the above categories and the printing company will work out all the details for you. 

Print EDDM Postcards for a Hassle-free Way of Reaching Out to Your Customers

The task of printing EDDM postcards should be part of every business owner’s marketing campaign. EDDM stands for Every Door Direct Mail and here, the printing company works with the USPS to send out your advertising material to every door in your specified address. What’s good about EDDM mailing is that it is hassle-free. You don’t need to put together your own mailing list to reach out to your customers – the printing company does all the work for you. You can simply choose a zip code, an individual mailing route, or a certain demographic, then your advertising materials will be sent out to your customers.

Postcards in general provide more space than business cards but less space than brochures. This makes them perfect for short marketing messages, without discounting the impact to your sales and brand enhancement. With postcards which are specifically for EDDM mailing, you can send out mailers to every door in a specific zip code or mailing route. Without having to spend a lot of time collecting names and email addresses, you have a ready-made mailing list to make your marketing campaign a lot easier and more successful. 

Another advantage of EDDM mailing is that it is the printing company that will work alongside USPS. After choosing a postcards printing package, you just need to pay the postage fees which are very minimal. Since you already have a specified zip code, mailing route, or demographic, you just need to wait for one to three business days for your postcards to reach your existing and potential customers. 

One more important thing to remember when it comes to postcard marketing is that consistency is key. You want to frequently send out postcards to your customers so that they will easily remember your brand’s name. Mail out postcards during the holiday season, a customer’s birthday, or the start or middle months of the year when you can hold special sales. In the end, postcard marketing and print marketing in general is all about offering customers benefits so that you can gain their trust, while boosting your sales at the same time. 

Quick Tips to Get the Most Out of Printing EDDM Postcards

When launching any type of marketing campaign, your goal is to get results. This is something that you can easily accomplish through EDDM mailing which stands for Every Door Direct Mail. Here, the USPS and the printing company of your choice will send out your postcard or other marketing materials to every door in a zip code or mailing route that you will specify. With the ease by which you can reach out to your target market, it is a must to include printing EDDM postcards as part of your to-do list when marketing your brand.

Tips to Maximize the Results of Your EDDM Marketing Efforts

With EDDM marketing, how can you maximize the results and increase the response rates? Here are a few tips: 

  • Determine your purpose in sending out the postcard in the first place.

Are you a new restaurant and you’d like people living within a five-mile radius to try out your food? Or maybe you’re a law firm who is looking for new clients to cater to? Based on your marketing goal, you can come up with copy for the postcard that will suit your exact purpose. 

  • Grab the reader’s attention using your design.

Aside from the copy, the design of the postcard is actually the first thing that will grab the attention of your readers. Use the same colors as your company logo for consistent branding. If you want to use images, invest in professional photography. The overall look of the postcard should appeal to the age bracket of your target audience. 

  • Don’t just target new customers, ‘talk’ to your existing ones, too.

Although you can get a response from new customers through EDDM mailing, you can boost the response rate by targeting your existing customers. They already know what you have to offer as a business. So how can you turn them into repeat customers? By offering benefits such as freebies, discounts, buy 1 get 1 offers, and the like. 

  • Narrow down the mailing list to your target market.

What’s good about EDDM is that you can specify which zip code, mailing route, or demographic to send the postcards to. Narrow down your mailing list to your specific target market to maximise the results of your marketing efforts. 

Step-by-Step Guide on How to Print EDDM Postcards

Whichever industry your business is in, it is important to launch a complete print marketing campaign. Digital may be the preferred form of advertising by most modern businesses, but you will still get a high response rate with something like EDDM mailing. This is a service offered by the USPS where your postcard, for example, can be mailed to “every door” – thus the name Every Door Direct Mail. The main benefit of EDDM is that you don’t have to manually put together a mailing list. Simply choose where you’d like to send the postcards to and the printing company, in partnership with the USPS, will do the delivery for you. 

How to Order and Print EDDM Postcards

To learn more about EDDM mailing, here are the steps to follow for ordering and having those postcard mailers sent out:

  • Look for a suitable online printing company offering EDDM mailing services.

The first step is to look for a suitable printing company that offers print EDDM postcards services. There are dedicated digital and offset printing companies, while others offer both. For big printing jobs, offset printing which utilizes huge printing presses is the way to go. Digital uses desktop printers and can only handle small volume orders. In terms of quality, offset printing is capable of full color, HD printing so you might want to choose this over digital. 

  • Design your postcard.

Next, design your postcard. Sizes start from 4.25” x 11” up to 9” x 12”. Based on the size of the postcard, you can come up with a design that’s suited for your marketing needs. Are you creating a greeting card that doubles as a holiday discount coupon? Or are you newly introducing your business to a new set of clients? Design the postcard using the colors on your business logo for consistent branding. Don’t overcrowd the area with text, and include a call-to-action.

  • Upload your postcard design and choose the printing package. 

After choosing which printing company to go with then finishing your design, upload the file on their website. The postcard size should be EDDM eligible. Once the printing company has reviewed your artwork and determined that it follows the USPS mailing specs, you’re on to the next step.

  • Specify your mailing route. 

You can specify a zip code, age bracket, income bracket, or even an individual mailing route. 

  • Wait for the postcards to be delivered to your prospective and existing customers. 

Lastly, pay the printing and postage fees, then wait for the postcards to be delivered to your chosen mailing route. The average wait time is 1 to 3 business days. 

As you can see, it is very easy to order EDDM postcards so why not try it out right now?

Combine Digital with Direct Mail When You Print EDDM Postcards

One of the best ways to reach out to your target market is to print EDDM postcards. EDDM means Every Door Direct Mail and it’s a mailing service provided by the United States Postal Service where your mailers are automatically sent to every door in a specific address, thus the name. 

Let’s say that you are opening a hair salon and you want to send EDDM postcards to every address within a five-mile radius of your location. The printing company that works with the USPS will charge you an amount for EDDM mailing, then your postcards will be sent to every address in your specified zip code. You can also choose a mailing list depending on age bracket, income bracket, or another demographic. EDDM removes the brunt of the work behind manually gathering email addresses. You simply need to know which target market to send the postcards to, and they will do all the behind-the-scenes work for you.

How to Combine Digital with Traditional Print Marketing

Now, if you want to increase the response rate for your EDDM marketing efforts, you need to know how to combine digital with traditional print marketing. Here’s how:

  • Include a QR code in the postcard. 

If you’re offering a general service or a retail product that anybody can pay for, you need to target all age brackets. Combining digital with print marketing is a good idea because you will get a better response rate. For instance, those who are in their 50s may want to read through the information in your postcard – but what about a 20something? They’d want something digital, so include a QR code in the card. This can be a link to your website where they can get more information about the product or service that you are offering.

  • Include a map with a pinned location. 

On the postcard, you can also include a map with a pinned location, especially if your place of business is tricky to find. You can also include a witty line about a famous landmark to grab the attention of your reader.

  • Know which target market to focus on.

Finally, get to know your target market. You might get a good response with new customers especially if you have a well-designed postcard. But you should not leave out your existing customers. These individuals are already taking advantage of your products or services, so focus on giving them additional benefits so that they can become repeat customers. Offering discounts and freebies is a great way to make them respond to your call-to-action. 

Takeout Menu Printing Distribution Tips

If you own a restaurant or any food establishment, you need to invest in good quality, well-designed menus. Use the dine-in menus for customers and takeout menus for advertising. There are printing companies that specialize in takeout menu printing – look for one which offers high-quality offset printing to get the best results.

Ways to Distribute Takeout Menus

After having a company finish the takeout menu printing task for you, how would you go about distributing them? Here are a few ideas:

  • Include a takeout menu in every delivery or takeaway package.

When you order pizza, don’t you usually receive a copy of their takeout menu with your receipt? Even if it’s food other than pizza that you are selling, you should include a takeout menu in every delivery or takeaway package. This can be kept by customers for future reference, and it’s an excellent way to get repeat orders.

  • Add one when giving out receipts to suppliers.

Suppliers can be customers, too. If you are receiving raw ingredients from a supplier, for example, include a takeout menu with the receipt so that you can increase your network of prospective customers.

  • Add one to the receipts of dine-in customers.

You should also include a takeout menu in the receipts of dine-in customers. Better yet, have some in-store promotion where they can win freebies or get discounts from their bill if they sign up for your mailing list. Use this list to send out mailers and other advertising materials in the future.

  • Send takeout menus in mailers.

Perhaps the most effective way of distributing takeout menus is by working with an EDDM mailing company. EDDM stands for Every Door Direct Mail, where the printing company works with the USPS to send mailers to every door in the zip code of your choice. This way, you won’t have to gather customer’s addresses manually. EDDM mailing would not cost you that much. At just a few cents per takeout menu, you can send out mailers and effectively reach out to those living within the vicinity of your food establishment.

Things to Look for in an EDDM Postcard Printing Company

Are you thinking about launching a targeted print advertising campaign? You might want to consider EDDM postcard printing. EDDM stands for Every Door Direct Mail and it’s a hassle-free, cheap, yet effective way of getting the message to your target audience. If you’re a health service provider, for example, you can print EDDM postcards then mail them out to those living near your place of business. But how would you know the names and owners of the houses near you? Instead of putting together your own mailing list, you can simply look for a printing company that offers EDDM services. Basically, they will work with the USPS or the local post office in your area. You just need to choose a zip code or narrow down the mailing list to a certain demographic or age group. By doing so, you don’t have to spend money on printed cards advertising to people who might not be interested with your products or services at all.

Now, if you are considering using EDDM mailing as part of your print advertising campaign, how can you choose a good printing company? First, make sure that they do offer Direct Mailing Services. As mentioned earlier, the printing company would work with the USPS. Once you’re done choosing the design, they will take care of the USPS requirements for you. This way, you don’t need to do any heavy lifting – the printing company does all that, even the bundling of the cards.

Second, just as it is when choosing any printing service provider, make sure that they offer good quality prints. Offset is generally superior in terms of quality than digital prints – although you can still opt for the latter if you are on a limited budget. Check on the paper thickness and the size of the EDDM postcard printing materials. Whatever you choose should still fit the requirements of the USPS for direct mail marketing.

Third, look for a printing company that offers great value for your money, and excellent customer service. Compare three to four printing companies, read the feedback of their customers, then narrow down your choices and a make an informed selection from there. By doing your research, you can work with the best printing company that can take care of your direct mail marketing needs.