Tag: EDDM mailing

Details to Iron Out for Every Door Direct Mail Postcard Printing

One of the cheapest yet most effective ways to market your business is through postcard printing. Whether you’re offering a unique line of products or a service that people use everyday, you can let customers know what your business is all about through postcards. These come in more than a dozen different sizes. They can be designed to match the rest of the print marketing materials that you have for consistent branding. You also have the option to mail them out directly if you have your own mailing list, or use something like eddm mailing or Every Door Direct Mailing services. For this, the print shop will work with the USPS to distribute your postcards to every mailbox. 

Iron Out these Details for EDDM Postcards Marketing

Unlike direct mail where you have to put together your own mailing list, eddm mailing allows you to enjoy the convenience offered by the USPS. Not only will you get great marketing results, but you do not have to go through the rigors of the manual collection of the mailing list or filing the paperwork. The print shop offering eddm postcard printing does it all for you at a minimal price. 

Here are the details to iron out for EDDM postcards marketing: 

  • Which print shop to order from 

There are only ten postcard sizes which are eligible for EDDM mailing – a print shop that specializes in EDDM marketing knows this. Choose between offset or digital printing, and make sure that they have been making EDDM postcards for a long time so they’re already familiar with the process. 

  • The design and copy of the postcards

As much as possible, use colors which are also present in your company logo to create a cohesive look. The copy should be short but impactful, and there should be a call-to-action as well as a promo code. 

  • The material to use for the postcards

After deciding on the size of the postcard, choose the paper thickness and finish that you want. 

  • The address group to send the EDDM postcards

Lastly, where do you want to send the postcards? You can choose to mail to every door in a zip code or you can narrow down the list based on household size, mail carrier route, income bracket, age bracket, and other demographic. Then, the print shop will take care of bundling the postcards for you, completing the USPS paperwork, and delivering the postcards to the local post office for individual mailbox distribution. 

Which Address Group Should I Send My EDDM Postcards to?

For any print marketing campaign to be successful, you need to have high-quality products and an effective distribution system. Let’s take business cards as an example. These are handed out personally whenever you are meeting with a client, supplier, or prospective customer. You naturally want the cards to be impressive and have a design that suits your brand’s image. The same thing holds true when it comes to postcard mailing, specifically eddm mailing. EDDM is Every Door Direct Mail and it’s a mailing system offered by the United States Postal Service. 

Before delving deeper into the distribution aspect, what do you need to remember about the printing of the postcards? Again, your goal is to make a great first impression so see to it that the postcards are printed using high-quality materials and a state-of-the-art printing process. Offset and digital are your choices – some print shops offer both. Digital uses desktop printers while offset utilizes huge printing presses which can handle big print jobs. Quality-wise, offset produces more vivid colors and the initial setup may be a bit costly, but you can actually order more to save on the per piece price. 

Choosing the Best Address Group for EDDM Mailing 

To get the best eddm results, you need to choose the best address group to send the postcards to. Once you get in touch with an  eddm postcard printing company, they will ask you whether you want to send the postcard to every mailbox based on these: 

  • Zip Code
  • Individual mail carrier route
  • Age bracket
  • Household size
  • Household income

If you’re in the food business, for example, it is good to send to every door within a zip code so that you can target as many households as possible. But if your product or service has more of a niche audience, you can send based on a specific demographic. By studying your target market, you can choose which specific audience to send your mailers to. However, you do not have to manually collect the names and addresses. The time and effort that you will save can be spent on growing your business. 

EDDM Mailing Easily Delivers Your Marketing Message to Every Mailbox

If you haven’t heard about eddm mailing yet and you’re a business owner, you are missing out on a lot. This is a service offered by the United States Postal Service to easily deliver your marketing postcards to every door in an address group of your choice. Let’s say that you are preparing for the soft launch of a beauty salon. You naturally would not have any customers yet, so you want to spread the word about the services that you offer. Instead of manually collecting names and addresses, you simply need to look for a print shop that offers eddm postcard printing. Here is what the print shop can do for you:

  • Offer the postcard printing package.

When you get in touch with a print shop that offers eddm mailing services, you can choose between offset and digital – some shops offer both. Digital prints typically use desktop printers and can handle small volumes of orders. For offset printing, huge printing presses are used and once set up, these can print hundreds to thousands of copies quickly. Postcard printing packages are usually offered by volume. If you need 500 copies initially, you can choose the size, paper thickness, and paper coating. You can design the postcard yourself, although there are some print shops with the feature of having your designs checked by a professional graphic designer, for a small fee.

  • Complete the requirements of the USPS so that your postcards can be delivered to every mailbox in your chosen address group.

After the printing of your postcards is done, if you paid for EDDM mailing, then the print shop will take care of the rest of the mailing process for you. You simply need to specify which address group to send the mailers to. This can be a zip code, an individual mailing route in your area, or households which fit a certain demographic like age group, household income, or household size.

The print shop will bundle wrap the cards in stacks of 100 as required by the USPS. They will also take care of the paperwork and deliver the postcards to the local post office for individual mailbox distribution.

Aside from designing and paying for the postcards, there is very little for you to do when ordering EDDM postcards. Since the print shop will take care of the rest of the process for you, make sure that they have the length of experience in printing EDDM postcards. Also go online to search for feedback on the quality of services that they offer.

All in all, EDDM mailing is the easiest and most effective way for you to send your message directly to your target market without exerting too much effort on your part. You can save that up for growing your business.

Maximize the Value When You Print EDDM Postcards

When taking on any task that’s related to your business, you naturally want to make the most out of it. If you have to spend money, your goal is to get the best bang for your buck. At the same time, you want the task to be successful in fulfilling its purpose. Let’s take print advertising as an example. No matter what product or service it is that you are offering, you will benefit from printing postcards, business cards, flyers, brochures, and similar materials. These represent your brand in the best way, especially if you will pay close attention to the details.

One example is when you print EDDM postcards. For a small fee, you can send the postcards to a targeted group of customers without having to put together your own mailing address. The online printing services will take care of all the behind-the-scenes work for you. EDDM stands for Every Door Direct Mail and here, the print shop works in partnership with the USPS to distribute your postcards to your chosen recipients.

Tips to Make the Most Out of EDDM Mailing

Now, to make the most out of your EDDM mailing task, here are a few tips to remember:

  • Order more postcards to lower the cost.

You can choose between offset and digital printshops. There are some shops that offer both types of printing process – they will use one based on the volume of order that you have. For offset printing, the more pieces you order, the lower the per piece cost gets. This is because it’s only the initial cost that is expensive for offset printing. Once everything is set up, they can easily print out hundreds to thousands of copies for you at a lower price.

  • Send postcards only to your target market.

For EDDM mailing, you have to choose which addresses to mail to. You can send mailers to every address in a specific zip code. Or you can narrow down the list based on demographics like age bracket, income bracket, household size, etc. Narrowing down your list eliminates the need to spend on postcards and postage to those who are not part of your target audience.

  • Include a call-to-action and a promo code.

Finally, include a call-to-action so the recipient would know the next step to take in your print ad campaign. If you will include a promo code with a limited time to claim, you are bound to get positive results because there is a sense of urgency in your marketing message.

Follow these tips and make the most out of your print marketing campaign.

Print EDDM Postcards for Your Landscaping or Lawn Care Business

Some businesses benefit from certain printed advertising materials than others. For instance, everyone needs business cards but only those in the food business can benefit from printing dine in or takeout menus. If you are in the landscaping or lawn care business, you can print business cards, notepads, postcards, flyers, and brochures. Postcard advertising in particular becomes a lot easier through Every Door Direct Mail or EDDM mailing.

How EDDM Mailing Can Benefit Your Business

First, how does EDDM work? If you have a new landscaping or lawn care business and you want to tell people within the vicinity that you are offering such services, you need to find a way to reach out to them. Here is how EDDM mailing works:

  • You get in touch with an online printing company that offers EDDM mailing services. There are print shops that offer print only, EDDM only, or direct mail services if you are ordering postcards.
  • Decide on the number of postcards that you want printed. Pay the fee for the entire postcards printing package.
  • For EDDM postcards, the print shop partners with the USPS so that your postcards will be mailed out to a group of addresses. You need to decide whether you want to send the postcards to every house in a zip code. Or, you can narrow down your audience to a certain demographic. If you want to send the postcards only to households in a certain income bracket or those with three family members and up, you can do that. But instead of putting together your own mailing list, the USPS provides the mailing list for you.
  • You only need to pay an extra charge for the postage of each postcard. The print shop will take care of the bundling of the postcards for you, as well as the USPS paperwork requirements. After all that is done, they will also be the ones to deliver the postcards to the nearest post office for mailbox distribution.

As you can see, EDDM mailing makes it easy for you to reach your target market. You only need to make sure that the design and message of the postcard is effective. Since you’re in the landscaping or lawn care business, use earth colors or green hues. Better yet, use your business logo as basis for the design of the postcard. Include a call-to-action and with EDDM mailing, people inquiring about your landscaping or lawn care business should soar in no time.

EDDM Postcard Printing: How to Reach Out to Your Target Market

EDDM postcard printing stands for Every Door Direct Mail, a form of marketing using printed materials. These materials are displayed, given away, or mailed out. Despite the prevalence of digital advertising, there’s still a place for printed marketing materials – if only for novelty. But more than these materials being tangible, they are actually effective and reliable when it comes to spreading the word about your brand. So why should you go with EDDM mailing?

First, it’s easy. You simply need to partner with a printing shop, order your postcards, then they will take care of the mailing part for you. If you will order EDDM cards, they will work with the USPS and fulfil their requirements in mailing out the postcard. You just need to choose the route and your printing partner will handle the rest. 

Second, EDDM mailing is cheap yet effective. For just a few cents per card, you can have your advertising postcards mailed out to ‘every door’ in a zip code, for example. When you make it a habit to mail postcards to your existing and potential clients, you are actually establishing customer loyalty. With all these reasons and more, what is there not to like about EDDM mailing? 


Choosing Where to Distribute the EDDM Postcards

Again, the online printing company will be the one to work with the USPS in mailing out your postcards. You just need to choose which address category to mail out the cards to. Here are some of your options:

  • By zip code

If you’re in the food business, everyone can be considered your target market. So choose a zip code that’s within a five-mile radius of your restaurant, for example, then you’re good to go. 

  • By age bracket

If you’re offering a product or service with an adult or teenage market, choose a mailing list according to age bracket. 

  • By income bracket

If you are have a more upscale clientele, choose a mailing list of people on the higher spectrum of the income bracket. 

  • By household size

You can also decide who to send out your mailers to based on the number of people living in the same house. 

  • By individual carrier route

Finally, you can mail your postcards by individual carrier route. 

With EDDM postcards, there is no need for you to put together your own mailing list. Simply choose among the above categories and the printing company will work out all the details for you. 

Print EDDM Postcards for a Hassle-free Way of Reaching Out to Your Customers

The task of printing EDDM postcards should be part of every business owner’s marketing campaign. EDDM stands for Every Door Direct Mail and here, the printing company works with the USPS to send out your advertising material to every door in your specified address. What’s good about EDDM mailing is that it is hassle-free. You don’t need to put together your own mailing list to reach out to your customers – the printing company does all the work for you. You can simply choose a zip code, an individual mailing route, or a certain demographic, then your advertising materials will be sent out to your customers.

Postcards in general provide more space than business cards but less space than brochures. This makes them perfect for short marketing messages, without discounting the impact to your sales and brand enhancement. With postcards which are specifically for EDDM mailing, you can send out mailers to every door in a specific zip code or mailing route. Without having to spend a lot of time collecting names and email addresses, you have a ready-made mailing list to make your marketing campaign a lot easier and more successful. 

Another advantage of EDDM mailing is that it is the printing company that will work alongside USPS. After choosing a postcards printing package, you just need to pay the postage fees which are very minimal. Since you already have a specified zip code, mailing route, or demographic, you just need to wait for one to three business days for your postcards to reach your existing and potential customers. 

One more important thing to remember when it comes to postcard marketing is that consistency is key. You want to frequently send out postcards to your customers so that they will easily remember your brand’s name. Mail out postcards during the holiday season, a customer’s birthday, or the start or middle months of the year when you can hold special sales. In the end, postcard marketing and print marketing in general is all about offering customers benefits so that you can gain their trust, while boosting your sales at the same time. 

Quick Tips to Get the Most Out of Printing EDDM Postcards

When launching any type of marketing campaign, your goal is to get results. This is something that you can easily accomplish through EDDM mailing which stands for Every Door Direct Mail. Here, the USPS and the printing company of your choice will send out your postcard or other marketing materials to every door in a zip code or mailing route that you will specify. With the ease by which you can reach out to your target market, it is a must to include printing EDDM postcards as part of your to-do list when marketing your brand.

Tips to Maximize the Results of Your EDDM Marketing Efforts

With EDDM marketing, how can you maximize the results and increase the response rates? Here are a few tips: 

  • Determine your purpose in sending out the postcard in the first place.

Are you a new restaurant and you’d like people living within a five-mile radius to try out your food? Or maybe you’re a law firm who is looking for new clients to cater to? Based on your marketing goal, you can come up with copy for the postcard that will suit your exact purpose. 

  • Grab the reader’s attention using your design.

Aside from the copy, the design of the postcard is actually the first thing that will grab the attention of your readers. Use the same colors as your company logo for consistent branding. If you want to use images, invest in professional photography. The overall look of the postcard should appeal to the age bracket of your target audience. 

  • Don’t just target new customers, ‘talk’ to your existing ones, too.

Although you can get a response from new customers through EDDM mailing, you can boost the response rate by targeting your existing customers. They already know what you have to offer as a business. So how can you turn them into repeat customers? By offering benefits such as freebies, discounts, buy 1 get 1 offers, and the like. 

  • Narrow down the mailing list to your target market.

What’s good about EDDM is that you can specify which zip code, mailing route, or demographic to send the postcards to. Narrow down your mailing list to your specific target market to maximise the results of your marketing efforts. 

Step-by-Step Guide on How to Print EDDM Postcards

Whichever industry your business is in, it is important to launch a complete print marketing campaign. Digital may be the preferred form of advertising by most modern businesses, but you will still get a high response rate with something like EDDM mailing. This is a service offered by the USPS where your postcard, for example, can be mailed to “every door” – thus the name Every Door Direct Mail. The main benefit of EDDM is that you don’t have to manually put together a mailing list. Simply choose where you’d like to send the postcards to and the printing company, in partnership with the USPS, will do the delivery for you. 

How to Order and Print EDDM Postcards

To learn more about EDDM mailing, here are the steps to follow for ordering and having those postcard mailers sent out:

  • Look for a suitable online printing company offering EDDM mailing services.

The first step is to look for a suitable printing company that offers print EDDM postcards services. There are dedicated digital and offset printing companies, while others offer both. For big printing jobs, offset printing which utilizes huge printing presses is the way to go. Digital uses desktop printers and can only handle small volume orders. In terms of quality, offset printing is capable of full color, HD printing so you might want to choose this over digital. 

  • Design your postcard.

Next, design your postcard. Sizes start from 4.25” x 11” up to 9” x 12”. Based on the size of the postcard, you can come up with a design that’s suited for your marketing needs. Are you creating a greeting card that doubles as a holiday discount coupon? Or are you newly introducing your business to a new set of clients? Design the postcard using the colors on your business logo for consistent branding. Don’t overcrowd the area with text, and include a call-to-action.

  • Upload your postcard design and choose the printing package. 

After choosing which printing company to go with then finishing your design, upload the file on their website. The postcard size should be EDDM eligible. Once the printing company has reviewed your artwork and determined that it follows the USPS mailing specs, you’re on to the next step.

  • Specify your mailing route. 

You can specify a zip code, age bracket, income bracket, or even an individual mailing route. 

  • Wait for the postcards to be delivered to your prospective and existing customers. 

Lastly, pay the printing and postage fees, then wait for the postcards to be delivered to your chosen mailing route. The average wait time is 1 to 3 business days. 

As you can see, it is very easy to order EDDM postcards so why not try it out right now?

Combine Digital with Direct Mail When You Print EDDM Postcards

One of the best ways to reach out to your target market is to print EDDM postcards. EDDM means Every Door Direct Mail and it’s a mailing service provided by the United States Postal Service where your mailers are automatically sent to every door in a specific address, thus the name. 

Let’s say that you are opening a hair salon and you want to send EDDM postcards to every address within a five-mile radius of your location. The printing company that works with the USPS will charge you an amount for EDDM mailing, then your postcards will be sent to every address in your specified zip code. You can also choose a mailing list depending on age bracket, income bracket, or another demographic. EDDM removes the brunt of the work behind manually gathering email addresses. You simply need to know which target market to send the postcards to, and they will do all the behind-the-scenes work for you.

How to Combine Digital with Traditional Print Marketing

Now, if you want to increase the response rate for your EDDM marketing efforts, you need to know how to combine digital with traditional print marketing. Here’s how:

  • Include a QR code in the postcard. 

If you’re offering a general service or a retail product that anybody can pay for, you need to target all age brackets. Combining digital with print marketing is a good idea because you will get a better response rate. For instance, those who are in their 50s may want to read through the information in your postcard – but what about a 20something? They’d want something digital, so include a QR code in the card. This can be a link to your website where they can get more information about the product or service that you are offering.

  • Include a map with a pinned location. 

On the postcard, you can also include a map with a pinned location, especially if your place of business is tricky to find. You can also include a witty line about a famous landmark to grab the attention of your reader.

  • Know which target market to focus on.

Finally, get to know your target market. You might get a good response with new customers especially if you have a well-designed postcard. But you should not leave out your existing customers. These individuals are already taking advantage of your products or services, so focus on giving them additional benefits so that they can become repeat customers. Offering discounts and freebies is a great way to make them respond to your call-to-action.