When you’re playing darts, if you are at a shooting range, or if you are into archery, your goal is to hit the target. You may be off by a few millimetres or centimetres, but as long as you are hitting close to your goal, then you would be satisfied with your performance. The same thing is true when it comes to print marketing campaigns, specifically eddm mailing. For Every Door Direct Mail, your promotional postcards can be sent to every door within a zip code, for example. But if you are making products for kids, how can you make sure that you are not unnecessarily sending postcards to households who are not your target market? The key is in choosing which addresses to send your marketing materials to. If it’s children’s products that you are selling, you can narrow down the mailing list only to households with kids. Learn more about this in the next section.
Ways to Target the Right Customers through Postcard Marketing
Unlike direct mail where you need to put together your own mailing list, EDDM mailing is when print shops work with the USPS to bring your postcards to a specific group of addresses. Here are the ways for you to target the right customers through eddm postcard printing:
- Know who your target market is in the first place.
Are you offering landscaping or lawn care services? If yes, then you can send promotional postcards to every household within a five-mile radius of your office. This is because you are offering a service that anybody can use.
- Do not send postcards to every household in a zip code if you have a niche market.
Now, if you have a niche market, you will just be wasting money by sending postcards to every household within a zip code. The good news is that you can narrow down your mailing list based on different categories. You can send mailers according to:
- Average household income
- Average household size
- Households with family members of a certain age bracket (elderly, kids, women, etc.)
- Renters or homeowners
By knowing where exactly to send your postcard mailers, you can save money on unnecessary postage. Not only that, but you will also get great response because these folks are the ones who are interested in buying your products or services. With an enticing tagline, call-to-action, and promo code, you are bound to see results from your postcards mailing campaign shortly.