Direct mail marketing is not dead. In fact, it’s very much alive and well, thanks to Every Door Direct Mail (EDDM). EDDM is a direct mail service that allows businesses to target specific neighborhoods with their marketing materials. Best of all, it’s an affordable way to reach a large number of potential customers. Here’s how you can use EDDM postcards to grow your income.
- Know Your Target Audience
Before you can start designing your EDDM postcards, you need to know who your target audience is. Who are you trying to reach with your marketing materials? Once you know who your target audience is, you can start designing your postcards with them in mind.
- Keep It Simple
Your EDDM postcards don’t need to be complicated or flashy. In fact, simplicity is key when it comes to direct mail marketing. Keep your message clear and concise, and make sure your call-to-action is easy to understand and follow.
- Include a Call-to-Action
Speaking of call-to-actions, every EDDM postcard should include one. A call-to-action is simply an instruction for the reader on what they should do next. For example, you might include a coupon or special offer on your postcards and tell recipients to “bring this postcard in for 10% off their purchase.” Make sure your call-to-action is clear, concise, and easy to follow. You want recipients of your postcards to take action, so make it as easy as possible for them to do so.
- Get Personalized Postcards Printed
Personalized postcards are more likely to be noticed and read than generic ones. When you personalize your EDDM postcards, you can add the recipient’s name or address on the front of the card or even include a personalized message on the inside.
Online printing companies such as BlockbusterPrint.com offer EDDM postcard printing services.
- Test, Test, Test!
As with any marketing campaign, it’s important that you test different versions of your EDDM postcards before settling on a final design. Try different images, messages, calls-to-action, etc., and see which ones generate the best results. Once you have a winner (or two), roll out your campaign to the rest of your targeted neighborhoods and sit back and watch your income grow!
EDDM postcard marketing is a great way to reach potential customers in specific neighborhoods without breaking the bank. By following these simple tips, you can maximize the effectiveness of your direct mail campaign and watch your income grow in no time!