To promote any business, you need to combine digital with print. Digital ad campaigns allow you to reach out to the part of your target market who is always online. Print, on the other hand, is cheap yet effective simply because of the novelty of having something tangible. If you will use brochure printing, for example, people will be very interested to know what your business is all about because of the material that they can hold and read – instead of just looking at an ad on screen. If you are providing electrical or electrician services, you should definitely consider printing cheap brochures as part of your print marketing campaign.
Tips when Designing Brochures for Electrical Service Providers
The first thing that you need to do is look for an online printing service provider. Choose between offset and digital printers – some offer both. Here are more tips on how you can design brochures if you are an electrician or electrical contractor:
- Customize the brochure using your logo.
Harness the power of your logo to up the ante in your branding by incorporating your business logo in the design of your brochure. In fact, use your logo in all your printed marketing materials. If your business name is AAA Electrical Services, for example, your print ad materials should revolve around the same logo. The look and feel should be consistent to remain true to your branding.
- Use just-the-right number of pages.
As an electrician or electrical contractor, you can explain to the readers what your business is all about. How did you get started? Or maybe there is an interesting story behind your company name. Brochures come in different sizes and folding styles – choose one with the number of panels or pages that will best fit your content.
- Have a good mix of text and graphics.
People do not like reading through chunks of text, so make sure that there is a good mix of graphics or pictures thrown in. However, make sure that the layout of the brochure is still easy to read, with the content organized. Have a cover page and at the back page, include your business contact information. If you want, you can include a promo code or QR code to offer discounts to clients.
- Distribute the brochures accordingly.
Finally, distribute your marketing materials accordingly. If you are sending a quote for electrical repair to a customer, include a brochure or two so that they can use it as reference in the future – or even give away to family members and friends. You can also distribute the brochures to offices and other business establishments near your area, or to homeowners. You have the option of mailing the brochures out or handing them out personally.
All in all, brochures are a powerful marketing tool that will help increase the number of clients that you have for your electrical services.