If you have a newly put-up dry cleaning or laundry business, or if you have been operating for some time but you need new customers, how can you market your services without breaking the bank? First, you may want to give your social media presence a boost by interacting more with your followers. If you don’t already have them, create official pages in the most popular social media platforms so that people can look you up online. Offer promos regularly so that customers can take advantage of your services more frequently. Now, for the part of your target market who are not online, you can take the route of using printed marketing materials. Rack cards printing is an ideal way of marketing your dry cleaning or laundry business – read on to find out why.
Rack Cards Marketing 101
Rack cards designed to be handy and easy to carry around. The available sizes are 3.5” x 4.5” and 4” x 9”. They can be laid flat on a countertop or displayed vertically in a brochure or rack stand. The idea is for people passing by to get one from the display so they are placed in areas where there is high foot traffic.
If you would like to use rack cards to advertise your dry cleaning or laundry business, you can display them in your own place of business. Also put a rack card display right outside so that people passing by can get an idea of how much your services cost. You can also partner with other local businesses and ask them if you can display your rack cards. This can be done in exchange for a special discount for them should they need your laundry or dry cleaning services in the future.
Some of the most common areas where rack cards are displayed are:
– Local landmarks
– Hotel lobbies
– Rest stops
– Reception desks and countertops
– Retail shelves
To have rack cards made, order them from online printing service providers. You can go for the tear-off business card option to make your rack card stand out, and for the advertising material to have dual purpose.
All in all, rack cards are cheap yet effective advertising materials that you can use to promote your dry cleaning or laundry business.