Category Archives: Online Printing Quality & Service

Print Flyers to Send Out the Right Marketing Message

Did you know that you can deliver any marketing message effectively to your customers when you print flyers? No matter which industry it is your business is in, you should already have a marketing strategy that typically includes print advertising. For this, the materials that you can use range from business cards to flyers, yard signs to brochures, notepads to menus. What’s good about print advertising is that they are versatile, cheap, tangible, and effective. When you print flyers in particular, you can deliver any marketing message that you’d like – and make it as lengthy or as short as you want.

Fortunately, there are online printing companies that specialize in printing out flyers. When looking for one, make sure to check on the quality of print and material that they use. You can take your pick from these two types of flyers:

  1. Postcard/flyers

These are made from thick, rigid card stock paper and take on the form of postcards. If you’re planning to launch a mailer campaign, this is the right type of flyer to choose. The most popular sizes for this are 4” x 6” or neighborhood flyers, and 5” x 7”, also known as the greeting card-sized flyers.

  1. Brochure material flyers

If you’re newly launching a business and you would like people to learn more about you, go for brochure material flyers. They can be folded or not folded – and usually contain lengthy information. You can include a brief history of your company, the services or products that you offer – and there are even brochures that have a detachable business card. This is a great all-in-one print advertising option.

After deciding between these two, look for an online printing that has a fast turnaround time and good quality service. Check on the reviews so you would know about the quality of print, material, and customer service that they offer. Lastly, if you need the printed materials quickly, there are printing companies that offer 24-hour printing services – so you can get your brochures delivered the next business day.

Harness the Power of Print Advertising when Your Print Flyers

Is “print flyers” an item that you have to cross of your to-do checklist? If yes, then you are on the right path to harnessing the power of print advertising. Despite the popularity of digital marketing campaigns, there’s just something about distributing tangible items like flyers, brochures, postcards, and similar marketing materials. These are things that a person can see and hold, unlike digital ads that may hold someone’s attention for a mere minute or two. Since printed advertising materials are tangible, they can be kept somewhere and the item will constantly remind your customer that your brand or business actually exists.

Now, if you are advertising with flyers, how can you make sure that it’s made and designed to effectively deliver your marketing message? Here are a few tips:

  • Determine the message that you’d like to send out in the first place.

When you print flyers, you can choose from the postcard type which are made from thick rigid stock paper, or the brochure type which can have several pages. Let’s say that you are newly launching a restaurant. You can launch a postcard marketing campaign and send out greeting card-sized postcards to every doorstep within the vicinity of the restaurant.

For this, you simply need a short message printed on the card, as well as the crucial information about your restaurant opening. Better yet, include a promo code that customers can use as a discount when they walk into your dining establishment. On the other hand, if you want to tell customers about the history of your business and the complete line of products or services that you offer, a folded brochure will give you several pages to place the information on.

Next, look for an online printing services provider that specializes in printing flyers. Check on the printing process that they use, the equipment that they have, and the sizes and materials available for flyers. Also determine the turnaround time and check if the prices are competitive.

By including flyers in your print advertising campaign, you can send out the right marketing message directly to your desired audience.

Durable, Versatile: Why You Should Go for Vinyl Banners Advertising

Vinyl banners are a common sight posted in houses for sale, in town fairs, public beaches, and big outdoor events. Even from afar, people can easily read what’s written on a vinyl banner which makes it such an effective print advertising medium. The bigger the banner, the wider its reach. An attention-grabbing design and good copy are also needed for your banner advertisement to be effective.

The good news is that there are plenty of printing companies where you can order vinyl banners from. When doing so, make sure that they have state-of-the-art printing equipment and good material – to ensure that the banner will last for a long time.

Here are the two main reasons why it pays to go for banner advertising:

  • Durability

You can order banners from online printing companies that offer this specific type of printing service. Because of the sheer size of banners, the small desktop digital printing companies may not have the ability to come up with good quality banners – so do your research first. Since banners are mostly displayed outdoors, they need to be extra-durable. The most popular material is a very thick scrim vinyl that weighs 13-oz. Perfect for outdoor use, the material can withstand strong winds, sunlight, or rain. When ordering banners, also check on how they can be installed outdoors. Are there grommets which you can use to hang the sign in any wall? Or is there a special attachment needed for you to install the sign outdoors?

  • Versatility

When you’re holding a big sale, announcing an event, or if you simply want to grab people’s attention through words, vinyl banners will fit the purpose. You can order them from online printing companies at a reasonable rate. Once you’re done with the event, you can still display the banner in the office as a form of indoor advertising. This sort of versatility is what makes vinyl banners a perfect addition to any print advertising campaign.

Launching a Direct Mail Campaign? What You Must Know about the Costs

Online printing serviceIf you’re thinking about using a direct mail service to send out postcards to your existing or potential customers, you must be aware of all the costs involved. Why would you want to use direct mailing service in the first place? If you are newly launching a business, for example, you may not necessarily have a mailing list so that you can introduce your brand to your target market. For this, you can use EDDM or Every Door Direct Mail marketing. Depending on your location, you can send out postcards to every address within the vicinity. Using the postcard, you can introduce your brand and maybe even include a discount code that they can use when purchasing your product or service. With very little effort on your part, you can use postcards and direct mail services to introduce your brand to potential customers.

With this type of marketing, remember that there are still hidden costs involved so make sure that you are aware of them. Cost-wise, here are the things that you need to know about direct
mailing service:

– Consider the costs of printing out the postcards. There are offset or digital printing companies which can also offer you direct mail services.  Are they in partnership with the United States Postal Service or another courier company? If yes, can they offer you a discounted package for printing the postcards and the direct mail service?

– If you already have a preferred printing company, you can get a separate prospect lists provider. These usually small businesses utilize analytics to identify which customers are the best fit for your products or services. They will then generate a list that you can use for your direct mail campaign.

– If your printing company does not offer direct mail services, check with the USPS if they can offer you discounted rates for sending out mail in bulk. Also ask about other features like tracking the progress of the mail, and the estimated delivery time. – If your printing company does not offer direct mail services, check with the USPS if they can offer you discounted rates for sending out mail in bulk. Also ask about other features like tracking the progress of the mail, and the estimated delivery time.

Another thing to remember when printing out postcards and using them for direct mailing service is that there are postal companies that have certain restrictions. You might be tempted to send out jumbo postcards to grab the attention of a customer – but if you end up paying more for the mailing service, then it might be a better idea to stick with the standard sizes and just focus on content.

By doing your research, you can launch a successful direct mail marketing campaign using postcards, without being surprised by hidden costs.

 

Combine Direct Mail Services with Postcard Printing to Boost Your Business

Do you know about direct mail services? If you’re a business owner, you can include postcard printing as part of your printed promotional marketing efforts. Combine this with direct mail services and it can surely give your business a boost. But what exactly is direct mail marketing? For this, a mail service like that of the United States Postal Service (USPS) is used to deliver postcards to your target market. It can be an EDDM or Every Door Direct Marketing campaign where all addresses in one area will be sent the material. Or, it can be a more targeted campaign where only existing customers will receive the mailer. No matter which of these two techniques you end up applying, what is important is that you take full advantage of the benefits of direct mail services and postcard printing in general.

How to Make Postcard Printing Effective

Now that you already know the basics of direct mail services, here are some tips on how you can make postcard printing more effective:

• Your message should be short but sweet.

What’s your goal for postcard printing in the first place? Are you a real estate agent who would like to generate leads? If yes, create compelling content on the first page of your postcard and make sure to include a call to action. If this call to action is to call a 1-800 number, state that explicitly on the postcard. In short, your message should be direct and, well, short.

• Invest in offset printing.

With postcard printing, you have two options: digital or offset. In terms of quality, nothing beats offset printing because high-tech printing presses are used. Remember that you have very limited space to write content in or print images on with postcards – so the print should be as sharp as possible.

• Opt for the standard or be bold with unique postcard sizes.

With postcard printing, you have the option to go for standard sizes like 4” x 6” or go bold with huge postcards measuring 6” x 11”.

• Make sure that the overall design reflects your brand.

Include your company logo in the design of the postcard. Make sure that the text does not look crowded on the space, and the overall design should reflect the image that you would like to project as a brand.

• Be consistent!

Finally, consistency is key. Use direct mail services frequently that your customer remembers you – but not so often that they would consider it spam mail. By combining direct mail with postcard printing, you have an effective way of advertising your brand without having to spend too much for it.

Make Your Mark as a Brand with Business Postcards

order postcards online

If you’re facing the challenge of needing to acquire repeat customers, can you overcome it by printing business postcards? Definitely! Here, we will look at the reasons why you should include postcards in your print promotional campaign – and how you can use it to establish customer loyalty.

First, what exactly is postcard marketing? When you order business postcards from printing companies, you can use them as a tool for direct marketing. When you’re mailing out business postcards, you already have a targeted market who is bound to respond to your call-to-action. Let’s say that you are relaunching your brand and you would like people to visit your store. How can business postcards help? Mail them out to the immediate community where your business is located. To entice them to take action and actually go to your store, make the postcard double as a discount card. Tell them that by simply presenting the card, they are entitled to a 15% discount when they visit your store at a specific date.

Second, why is business postcards marketing so effective? Since you already have a targeted mailing list, you are bound to get a response from your audience. It may not be immediate, but the results of your marketing effort will work more on establishing customer loyalty. This benefits your business in the long run. Another reason why this type of marketing is effective is that it is equally effective in terms of costs. As compared to mailing out sales letters, there is no need for you to put postcards inside an envelope – the message can be read outright.

If you want to test a new product, you can order postcards from an online printing and send it out only to a small fraction of your mailing list. If you receive a positive response, then you can increase the number of recipients.

As you can see, ordering postcards from online printing companies is a great business decision because you will enjoy numerous benefits. When looking for an online printing company, make sure that they have plenty of experience in printing out not just postcards, but other promotional materials as well. Other things to look for from an online printing are the turnaround time, costs, printing process used, postcards size, materials, and finishes available.

If you are consistent in mailing out online printing business cards, you can make your mark as a brand because doing so is a great way to establish customer loyalty.

 

Business Card Printing 101 for Small Businesses

If you’re a small business owner or a start-up company, do you still need business card printing or is it enough to have a website and social media presence? Even if you’re a purely digital business, you still need to complement your online advertising with print advertising. Business card printing, for example, is something that you can easily do. It’s cheap, effective, and business cards are tangible – which means that it is something that customers can hold in their hands, making your brand mark easily into their minds. So how can you go about the process of business card printing? Here are a few steps to follow:

1. Include your logo and only the necessary contact information.

Before you can look for a company that can print business cards online for you, the design of the card should first be prepared. For this, make sure to include your official logo. For the contact information, you do not have to include everything. Skip your office address if you’re a purely online business. If you do have a physical office, do include the address and contact number – as well as your online information. For entrepreneurs, your name, job title, email address, phone number, and maybe a short tagline will do.

2. Design the card in such a way that it reflects your brand’s image.

When you print business cards online, make sure that you already have an official logo which you need to incorporate in all your printed promotional materials. Also, there are print business cards online companies that have templates which you can download or online design tools that you can use for business card printing – take advantage of such features. Design your card in such a way that it is a clear reflection of what you are all about as a brand.

3. Decide on the material, finish, and overall look of the card.

The next thing to do when you print business cards online is to decide on the material and finish. The most common is paper cards but there are varying thicknesses – from 14-pt. to 32-pt. paper stock which is as thick as a credit card. For the finish, you can take your pick from fabric-like textures like silk, cotton, suede, or linen. There are also unique features for business card printing like rounded edges, spot UV treatment, foil stamped cards, or materials like plastic and recycled paper. Pay attention to the small details and make sure that all the tiny elements you incorporate in the design of the card contributes to a coherent whole which is a perfect reflection of your brand.

4. Look for a good printing company.

Finally, look for a company that will print business cards online for you. There are ones using digital printing presses while others use the offset printing method. The latter produces more professional-looking results, while digital printers are cheaper and get the job done. Also check on the turnaround time, quality of customer service offered, and the minimum number of cards that you can order.

Professional Printing Basics: Which Printed Materials to Choose for Advertising

If you are considering getting a professional printing service provider, you need to know which products to print out in the first place. If you are newly building your brand, for example, you must order business cards so that potential customers would know how to get in touch with you. If you are launching a new product or service, brochures will give you more space to tell readers about your new offering. The good news is that there are many professional printing companies where you can order business cards and other printed promotional materials. You just need to know which among these products you should have printed out first:

• Business Cards

The standard size of business cards in the US is 2” x 3.5”. With very little space available, you only need to include only the essential contact information. When you order business cards and you don’t have a physical store, there is no need for you to include an office address. If you’re a purely online business, you must include your website, email address, and social media accounts. If you’re a solo entrepreneur, you must include your name and job title when you order business cards.

• Brochures or Flyers

The smallest brochure measures 4.25” x 11” while the smallest flyer measures 4” x 6”. These two can carry more information than when you order business cards, making it a good choice if you have a lot to say. Brochures are great for introducing a company, while flyers can be used for introducing a new product or service.

• Postcards

Another product of professional printing companies is postcards. These are usually mailed out to customers as greeting cards and they can double as discount coupons. Regularly mailing out postcards is an effective way of building customer loyalty.

• Rack Cards

Rack cards are usually seen in hotel lobbies and they have a specialized display case. The design of rack cards should be attention-grabbing, and they are usually displayed in areas where there is heavy foot traffic.

• Menus

If you are in the food business, you should look for a professional printing company that specializes in creating to go menus. These are perfect as inserts for supplier receipts, mailers, and should be included in every delivery or to go order.

Whether you order business cards, brochures, flyers, or all types of printed materials for a full-blast promotional campaign, it is important to work with a professional printing with plenty of experience in the field. This way, you can get professional results while also getting the best value for your money.

Looking for a Provider of Online Printing Services? Here’s What You Need to Know

Unlike online printing services that have an automatic ordering system, it used to be a big hassle to have printed promotional materials made. If you need 200 pieces of postcards made, for example, you need to go to the printing office to check out their equipment. You must come up with a design which has to be set up on the printing press. Then, you have to choose the material, paper thickness, and finish. After approving the proof, you have to wait for the job to be finished before you can finally pick up your order.

Today, you can do away with all these steps because there are professional printing companies that have a purely online ordering system. This means that you don’t have to visit any printing office – you just need to come up with the design, choose the materials and the finish, and wait for the materials to be delivered straight to your doorstep.

What You Need to Know about Online Printing

Whether you need business cards, brochures, flyers, menus, rack cards, post cards, letterheads, or any other printed promotional material, here are the essentials that you need to know:

 

• You can take your pick from different printing processes. Two of the most common are digital and offset printing. With digital printing, desktop digital printers are used. These are good for small jobs but if you need to order in bulk with a fast turnaround time, you should go with offset printing. For this, huge printing presses are used where a metal plate transfers or ‘offsets’ printed images onto a rubber blanket, which is then rolled onto the paper. Think of it as being similar to using a stamp pad on paper. Once the design is set, you can easily have hundreds or even thousands of copies made within a short span of time. Another advantage of offset printing is that it produces more professional-looking results. The more that you order, the lower the per-piece cost is.

• You need to focus on the design and content. Make sure that the text does not overcrowd the available space on the business card or letterhead – and it should feature your logo plus a short marketing tagline. The overall design should suit the image that you would like to project for your brand.

• You can choose from different materials, paper types, finishes, and sizes. Business cards, for instance, have a standard size of 3.5” x 2” but you can take your pick from different paper thickness and finishes like satin, ultra-smooth silk, soft touch suede, smooth matte or spot gloss.

• You have to go with an experienced, reliable printing company. For this, it pays to do your research so that you can choose a cost-effective printing package without compromising on quality.

By keeping these things in mind, you can look for an online printing service provider that will give you exactly what you need when it comes to printed promotional materials.

Should I Pay Extra for High Quality Business Card?

A 14-pt. smooth matte business card will set you back around ten cents apiece; while high quality business cards with the same thickness as a credit card will cost you around four or five times that. When you compare ordinary with high quality business cards, is the extra investment worth it? To answer this, here are a couple of questions that you can ask yourself:

• Do you prefer high quality business cards because you are offering products or services on the higher end of the price spectrum? If yes, then you definitely need to order the best business cards online. On the other hand, if you are trying to come off as an affordable brand or if you want customers to see your products or services as a lower-priced yet quality version of a direct competitor, you may not necessarily need to spend extra on premium cards. Just because a card is plain or uncoated does not mean that it comes off as cheap. You can always design the card in such a way that it looks standard but still excellently made.

• Do you have the budget for high quality business cards? If yes, then go for it! Nothing beats quality especially when it comes to the impression that you are creating for your brand. From best business cards online companies, you can select from cards that: – are made from thick paper stock, ranging from 14-pt. to 32-pt. – have unique features like rounded edge, painted edge (for super-thick business cards), spot UV gloss, foil stamping, plastic cards, and non-standard sizes.

When ordering high quality business cards, it is better to go with the offset printing option. Digital printers might offer cheaper prices, but the quality cannot match that of offset printing presses. The best business cards online are made with close attention to detail, and only high-end printing equipment can handle complex lamination jobs. Other things to consider when ordering the best business cards online are the turnaround time, costs, paper weight and thickness, finish, and quality of customer service offered.

All in all, it does pay to invest in high-quality business cards especially if you will order them from the best business cards online company. With impressive cards, you can leave an equally lasting impression about your brand.