EDDM Postcard Marketing Overview

EDDM postcards are a type of direct mail that take advantage of the EDDM service offered by the United States Postal Service (USPS). The postcards are typically smaller in size, making them less expensive to produce and mail compared to larger formats such as brochures or catalogs. They can be customized with eye-catching designs and messages that grab the attention of the recipient, making them an effective way to promote products, services, or events.


One of the key benefits of EDDM postcard marketing is the ability to reach a large audience. With EDDM, you can target specific demographics, such as income levels, age ranges, or household size, and send postcards to every address within a designated area. This allows you to reach a large number of potential customers with a single mailing, making it a cost-effective alternative to traditional direct mail marketing methods.


Another advantage of EDDM postcards is the ability to track results. By using a unique code, coupon, or URL, you can track the effectiveness of your marketing campaign and determine the response rate of your target audience. This information can be used to make adjustments to future campaigns, making them even more effective.


In order to use EDDM, businesses must follow certain guidelines set by the USPS. The postcards must meet size and weight restrictions, and the mailing list must be provided by the USPS. Additionally, EDDM postcards must include specific information on the front and back, including the mailer’s permit information and a statement that the mail is not addressed to a specific individual.


While EDDM postcard marketing is an effective way to reach potential customers, it is important to remember that it is just one aspect of a comprehensive marketing strategy. In order to maximize the effectiveness of your EDDM campaign, it is important to complement it with other marketing tactics such as email marketing, social media advertising, and search engine optimization.


In conclusion, EDDM postcard marketing is a cost-effective and targeted form of direct mail marketing that enables businesses to reach potential customers within a specific geographic area. With its ability to reach a large audience and track results, EDDM postcard marketing can be an effective way to promote products, services, or events and is a valuable addition to any comprehensive marketing strategy.

What is a rack card?| Printing service

A rack card is a type of marketing material that is similar in size to a postcard, typically 4 inches by 9 inches, and is designed for display in a rack or holder. It is used to promote products, services, events, or destinations and typically includes information such as images, text, and contact information. Rack cards are commonly found in tourist information centers, hotels, and other hospitality locations.

Rack Card Printing is available at BlockbusterPrint.com

What is EDDM postcard printing?

EDDM postcard printing (Every Door Direct Mail) is a program offered by the United States Postal Service (USPS) that allows businesses to target local mail delivery to specific neighborhoods, without the need for individual addresses. EDDM is often used for advertising, promotional materials, and direct mail marketing campaigns. It is a cost-effective way to reach a large audience with targeted marketing messages.


Refine Your Mailing List when Sending EDDM Postcards for Orthodontic Practice

Are you an orthodontist who helps correct the smiles of patients? If yes, how do you advertise your dental expertise? You might already have a steady stream of patients coming in for regular dental treatments. But if you want to specifically target those who need to have dental appliances installed, it is better to go with something like eddm mailing. EDDM stands for Every Door Direct Mail and this is a service provided by the United States Postal Service. Here, entrepreneurs can send marketing postcards to every door within a zip code or an address group. Although you can work with the USPS yourself, it is simpler to partner with a print shop that offers eddm mailing services so that they can do all the work for you, in return for a minimal postage fee.

How to Refine Your EDDM List

Anybody who wants to improve their smile, no matter what age, is a candidate for orthodontic treatment. However, children between the ages of 6 and 14 are the ideal candidates because once their permanent teeth erupt, that is when dental treatments work most effectively. This is also the age group when any bad oral habits can still be corrected. So if you would like to refine your mailing list for EDDM, how can you do so?

Since the print shop is the one partnering with the USPS, you simply need to identify which demographic you would like to send the promotional postcards to. Instead of sending one postcard to every address within your clinic’s zip code, you can refine your address group to include only households where there are school age children. Just remember that adults can be candidates for orthodontic treatment, too, so you might want to still send postcards to every door within the zip code or a specific mail carrier route.

In the end, the success of your EDDM marketing campaign all boils down to the online printing shop that you will work with. Make sure that they have expertise in the field and they specialize in EDDM postcards. One last thing to note is that your postcards should have a striking headline so that the recipient will find the need to book an appointment with your orthodontics clinic after reading your marketing message. All the better if you can include a discount code, which patients can use when booking a dental or orthodontic treatment.

Help Families Care for their Eyesight Using Rack Cards

No matter what kind of health care service it is that you are offering to patients, you need to advertise it using printed marketing materials. Why? Because unlike other marketing methods, print ads are cheap and effective. If you are in the business of caring for the eyesight of patients, for example, you can let people know about it through rack cards printing. Rack cards are printed cards measuring 3.5” x 8.5” or 4” x 9”. There is an option for you to include a perforated business card at the bottom for a more unique look. The idea is for people in high-foot-traffic areas to pick up a rack card from the display case, then bring it home for future reference. These are often seen in hotel lobbies, clinics, tourist centers, local landmarks, and similar areas where there are a lot of people.

For the eye care industry, here are a few instances when you would find rack cards to be extremely useful:

  • During the grand opening of an eye care center
  • When relocating
  • When reminding patients of Medicare eye examination appointments
  • When offering sales on eye products like eyeglasses, contact lenses, sunglasses, etc.
  • When offering new treatments or procedures like Lasik eye surgery
  • When offering yearend specials on eye care products and services

Remember that you only have limited space when working with rack cards, so your headline has to be impactful. It should be attention-grabbing enough to make people passing by want to get one of your rack cards. Also make sure to include your correct and updated contact information. Use the back of the card to include a call-to-action, it will be even better if there is a promo code or QR code that clients can use when booking your eye care services or buying products.

Lastly, how can you have rack cards made for your eye care business? Look for an online printing company that is reliable and has the proper equipment. You can take your pick between offset and digital printers. Check on the online reviews to have an idea about the quality of customer support offered. Also compare the materials, printing packages, inclusions, and the turnaround time. With rack cards, you can have a clear vision of how to enhance your business, while giving your patients the same level of care when it comes to their eyesight.

Use 5 x 7 Postcards to Advertise Your Music School

One of the best things that parents can give to their kids as a gift is music. If you are in the business of offering music lessons to children, you need to advertise the fact and target these parents so that they will enrol in your classes. What form of advertisement works best? How about 5 x 7 postcards? With  5 x 7 postcard printing, you can create an impactful headline. Since you have limited space, you need to immediately capture the attention of the reader and for this, creativity counts.

Before delving deeper into how you can create an impactful headline, it is good to know first how you can have effective and cheap postcards printed out. Basically, you need to look for an online printing services provider that offers either digital or offset printing. Do your research and compare the prices, turnaround time, quality of customer support, materials, and printing method used by three or four print shops. From there, narrow down your choices to two, check the online reviews further, and make an informed decision from there.

You also have to decide how to distribute the postcards. You can either go for direct mailing or every door direct mail. The latter works best if you don’t have a mailing list yet because you can use the mailing list provided by the United States Postal Service. With EDDM, you can narrow down your mailing list to only households with school age kids, for example, so that you will only send mailers to those included in your target market. The third option is to distribute the postcards personally in areas where there is high foot traffic.

Finally, how can you effectively design postcards? Since you are advertising a music school, the postcard printing design should be targeted towards parents or kids who are musically inclined. Incorporate the logo of your business and make sure that your contact information is accurate. The headline should clearly indicate that you are offering music lessons. Is it piano, guitar, violin, voice, or other musical instruments that you are specializing in? At the back of the card, include a promo code that they can use for discounts when enrolling in your music classes. With these tips, you can maximize the effectiveness of postcards in marketing your music school.

Postcard Printing for Movers & Storage Service Providers

If you are in the business of moving and storage, your customers have to entrust their most valued possessions to you. The items can cost anywhere from one to one thousand dollars, but the fact that you have earned a client’s trust is invaluable to a business. This is something that you have to use to your advantage – and advertise – using postcard printing. With postcards and other printed marketing materials, you have a cheap yet effective form of marketing your business.

The first thing that you have to do is look for an online printing service provider. For postcards, there are almost two dozen sizes available. Some of the most popular are 4” x 9”, 6” x 11”, and 9” x 12” if you want jumbo postcards that make an impact. Once the postcards are printed out, there are a few options on how they can be distributed. First, you can go for direct mailing. For this, you need to buy or put together your own mailing list. Once the cards are printed out, you will send them individually to the names and addresses on your mailing list.

Second, you can go for EDDM or Every Door Direct Mail. This is a service offered by the United States Postal Service for entrepreneurs where you can send marketing mailers to every door within a zip code, address group, or demographic. This is a better option because you don’t have to put together or buy your own mailing list. If you will partner with a print shop that offers EDDM postcards, you don’t even have to do the paperwork – they will process it all for you.

The third option is personally handing out the postcards to people out on the streets, where there is high foot traffic. You can also include the postcards in invoices, price quotations, and other official mailers.

Headline Ideas for Moving and Storage Postcards

Unlike brochures and flyers, there is very limited space to write content in when you are using postcards so use it wisely. For movers and storage service providers, here are a few ideas:

  • You can entrust your valuables to us!
  • Moving? Renovating? Allow us to store your valuables!
  • Need more storage space? Let us help.
  • Get one free month of storage with our moving/storage services.

A common offer for storage service providers is to offer one month free along with a certain minimum month for the contract. For movers, offer a certain percentage off your service and indicate it in the postcard.

With the help of marketing postcards, you can advertise your moving and storage services without having to pay too high a price for it.

Create Letterheads for Mortgage Professionals

Letterhead printing, when combined with other print marketing materials, create a full-fledged advertising campaign for any brand. What’s good about going back to basics such as print marketing is that it is tangible, cheap, yet still effective. Unlike digital ads which can only be viewed on a mobile, laptop, or computer screen, printed marketing materials can be held and kept for practically a lifetime. This increases brand recall for any business that uses printed marketing materials such as letterheads, business cards, envelopes, stickers, menus, postcards, and the like.

Now, if you are a mortgage professional, you should consider printing letterheads. These are printed headings on stationery which are used for official business communications. For mortgage professionals, you might be offering any or all of these financial products:

  • Adjustable rate mortgage
  • Commercial loans
  • Federal Housing Administration loans
  • Foreclosures
  • Home equity/refinancing
  • Loan modifications
  • New home lease/purchase
  • Reverse mortgages
  • Sub-prime loans
  • Variable home mortgages
  • Veterans’ mortgage loans

To make every transaction look official, you can use your business logo and incorporate it in the design of your letterhead. Simply look for an online printing services provider that offers either digital or offset printing. At only a few cents per page, you can have stationery with your official letterhead printed as the heading, footer, or on either side of the page. Your placement of the letterhead can either be traditional or unique, based on the overall design. There is very limited space so make sure to include your business name and accurate contact information.

You can also order a matching envelope or a second blank page to complete the stationery set. Use these letterheads when sending invoices, price quotations, or any other official correspondence to your clients – existing or potential. With the help of letterheads, you can enhance your brand, boost your sales, and improve the clients’ overall impression of your mortgage business.

Medical Billing Rack Cards: The Basics

One of the many specializations in the medical industry is medical billing. If you are a doctor running an individual clinic, or if you are part of a small or large network of clinics with other doctors, you might want to get the services of a medical billing services provider. These are professionals who are experts at generating healthcare claims which they then submit to insurance companies to obtain payment for rendered medical services. If a surgeon performs a minor operation on a patient, for example, the procedure needs to be translated into a billing claim – which the medical biller follows up and processes. If you are a medical biller, you can advertise your expertise through rack cards printing.

Basically, you need to explain the basics of what it is exactly that you do. However, given the limited space of rack cards, you might find it to be quite a challenge. The good news is that you only need to come up with an attention-grabbing headline. Remember that the size of rack cards are either 4” x 9” or the smaller 3.5” x 8.5”. Given such limited space, you must come up with an impactful headline that explains your medical billing services – without using too many words. For example, you can use the headline: “Want to focus on your patients instead of medical paperwork? Let us help!” This can be designed with an HD photo of a team of doctors, so that your target audience is immediately recognizable. Use other key phrases like get rid of claim denials, steer clear of billing headaches, boost your medical billing collections, or have more time to focus on your patients.

After coming up with a  headline, look for an online printing services provider that can print these rack cards for you. The final aspects of the design should be your contact information – make sure that it is accurate – and a call-to-action. At the back of the rack card, you can include a promotional code for discounts on  your medical billing services.

Rack card are designed to be displayed in rack or brochure displays. Work with business owners in your area, especially the medical-related establishments, to have your rack cards displayed in their reception areas where there is high foot traffic. This way, you can effectively send the message to your target audience about the medical billing services that you offer.

EDDM Postcards for Med Spa Service Providers

What are med spa businesses? It is a combination of a traditional day spa and a medical center offering aesthetics services. The non-surgical aesthetic/medical services are performed under the supervision of a licensed physician. The goal is to offer non-surgical treatments which help ‘rejuvenate’, enhance, refresh, and beautify the skin and body. Some examples of the treatments offered by med spas are Botox injections, non-surgical reduction of fat, tattoo removal, laser hair removal, laser skin resurfacing, chemical peels, injectable dermal fillers, and microdermabrasion. Instead of getting a surgical face lift, for example, more and more clients are getting alternative, non-surgical treatments which is why med spas have grown in popularity. Now, if you are a med spa operator, how can you advertise the services that you are offering? Why not go for eddm postcard printing? EDDM is the Every Door Direct Mail service offered by the United States Postal Service.

If you are a med spa owner and you would like to spread the word about the aesthetic treatments that you have, EDDM is an affordable yet effective form of advertisement. Here’s a quick look at the process:

  • You will get in touch with an online printing company that offers EDDM.
  • The print shop will work with the USPS to send your marketing postcards to every door within a zip code, mail carrier route, or address group based on demographic. Since your med spa services are geared more towards women, you might want to narrow down your mailing list to households where there are women living. You can also narrow down the mailing list based on average household income, household size, age bracket, etc.
  • After you have chosen which EDDM printing package to go with, the print shop will process your order. Once the postage fee is paid, they will fulfil the rest of the requirements for you and even bundle the postcards in 100s – as required by the USPS. After bundling and finishing the paperwork, the print shop will deliver the postcards to the local post office in your area for individual distribution.

As you can see, almost no work is involved in advertising using eddm postcards. By simply designing an effective marketing postcard, you can effectively spread the word about the med spa services that you offer. This will, in turn, enhance your brand, increase inquiries about the services that you offer, and help your business grow.