No matter what kind of health care service it is that you are offering to patients, you need to advertise it using printed marketing materials. Why? Because unlike other marketing methods, print ads are cheap and effective. If you are in the business of caring for the eyesight of patients, for example, you can let people know about it through rack cards printing. Rack cards are printed cards measuring 3.5” x 8.5” or 4” x 9”. There is an option for you to include a perforated business card at the bottom for a more unique look. The idea is for people in high-foot-traffic areas to pick up a rack card from the display case, then bring it home for future reference. These are often seen in hotel lobbies, clinics, tourist centers, local landmarks, and similar areas where there are a lot of people.
For the eye care industry, here are a few instances when you would find rack cards to be extremely useful:
- During the grand opening of an eye care center
- When relocating
- When reminding patients of Medicare eye examination appointments
- When offering sales on eye products like eyeglasses, contact lenses, sunglasses, etc.
- When offering new treatments or procedures like Lasik eye surgery
- When offering yearend specials on eye care products and services
Remember that you only have limited space when working with rack cards, so your headline has to be impactful. It should be attention-grabbing enough to make people passing by want to get one of your rack cards. Also make sure to include your correct and updated contact information. Use the back of the card to include a call-to-action, it will be even better if there is a promo code or QR code that clients can use when booking your eye care services or buying products.
Lastly, how can you have rack cards made for your eye care business? Look for an online printing company that is reliable and has the proper equipment. You can take your pick between offset and digital printers. Check on the online reviews to have an idea about the quality of customer support offered. Also compare the materials, printing packages, inclusions, and the turnaround time. With rack cards, you can have a clear vision of how to enhance your business, while giving your patients the same level of care when it comes to their eyesight.