If your goal is to print rack cards and display them in areas where there is high foot traffic, the challenge is how to make your printed marketing material stand out. Here, we will take a look at the basics of rack cards printing and how you can style it in such a way that it truly stands out.
Rack Card Styling Tips
First, what are rack cards and why should you include them in your print marketing campaign? Similar to business cards, flyers, brochures, postcards, posters, letterheads, envelopes, etc., rack cards are printed materials used to advertise a business. If you own a shop selling health care supplies, for example, you need to display your rack cards in areas that patients usually visit. Think of clinics, wellness centres, gyms, spas, etc. At the same time, you also need to target the general public because they might find a use for your services as well. The usual places where rack cards are seen are in theatres, movie houses, tourist centres, theme parks, golf courses, and similar establishments.
Rack cards got their names from the fact that they are displayed in brochure stands which are also called rack stands. When you place your rack cards in a stand, it will compete with dozens of others vying for the attention of people passing by. How can you make yours stand out? Here are some tips:
- Use full color, HD prints. You want the colors to pop from the page. Invest in professional photography if you want to include images so that the rack card will look impressive. Also inject your business logo in it by using the same color scheme. For professional-looking, full color, HD prints, offset printing is the better option. It uses state-of-the-art equipment and Heidelberg color match technology to ensure that the hues are vivid and very eye-catching.
- Rack cards come in two sizes: lay flat counter size which measures 3.5” x 8.5” and the popular rack display size which is 4” x 9”. Choose between the two. To make yours stand out, include a tear-off business card option. You can also choose from either an ultra-smooth matte or ultra-smooth gloss finish.
- Work with an online printing that has plenty of experience in printing rack cards. They would know how to print these marketing materials in a way that your customers would immediately pick one up from a display rack.
Rack cards styling is all about focusing on the design. Since you have limited space, you can write a very short but still compelling copy – and don’t forget to include a call-to-action.