Walk into any hotel lobby or a tourist center and you are bound to see a stand where a stack of cards is prominently displayed. Called rack cards, these are printed advertising materials used to promote businesses. Rack card printing can be combined with other promotional materials like notepads, brochures, business cards, envelopes, flyers, letterheads, and postcards. Since you are promoting just one service or one line of products with these marketing materials, the theme should be coherent. Here, we will delve a bit deeper into how you can come up with stylish rack cards that will grab and hold the attention of your target market.
Things to Consider when Printing Rack Cards
When you print rack cards, the first thing that you need to do is look for an online printing company that will do a good job of it for you. These are a few things to consider when looking for a printing company so that you can come up with stylish rack cards that will suit your brand’s image to a tee:
- Offset is best.
You can take your pick from digital or offset printing, but the latter is the better choice. Digital printing companies use desktop printers. They may do the job well, but they cannot process orders in bulk and in terms of print quality, offset is simply far superior. With offset printing, full high definition (HD) color is used, and the resolution is super sharp. The turnaround time is also fast so even if you place orders in bulk, you can have it finished in no time.
- Use your business logo as basis for the color palette.
If you’re producing an organic beauty product for women, you may want to use colors that appeal to them. Use your logo as a basis for the color palette when designing your rack cards so that all your printed marketing materials will have the same look and feel.
- Include sharp illustrations or HD photos.
Invest in professional photography if you want to include photos in your rack cards. Images should be clear and sharp, with the pictures well-lit.
- Use an overall look and design that appeals to your target market.
Lastly, make sure that the overall look and design of your rack cards appeal to your target market. Based on the age bracket of your customers, there is a certain design that will immediately catch their eye.
Stylish rack cards are a must-have if you want to take full advantage of the benefits of printed marketing materials for your business.