Rack card printing is one of the best printed advertising materials available. Unlike postcards which have limited space or brochures which have too much space, rack cards offer just-the-right amount of paper area to fill with information about your business. They can be displayed in prominent areas where a lot of people pass by. Once picked up, rack cards can be brought home for future reference, or given away as referral to other people.
So if you are planning to print rack cards to promote your business, how can you get the best deal? Here are a few tips to remember:
- Know where to scrimp, know where to splurge.
For rack cards, you want to get the best print possible because they are representative of your brand. Imagine how disappointed a customer might feel if your rack cards, which are supposed to promote your restaurant, are printed with poorly lit images of food on thin paper with hardly any gloss on it. Instead of saving some money on digital prints, go with offset printing because the quality is far more stellar. The additional investment is worth it.
- Do not place rush orders.
Just as it is with any print job, you would have to pay extra for rush orders so take your time in designing and ordering rack cards.
- Size the competition.
Your rack cards should at least match – if not outshine – the competition. Collect rack cards from your direct competitors to check out the type and thickness of paper that they used, the design, and the printing process.
- Compare different printing companies.
Make a list of the cheap printing services available online and compare it with offset printing deals. Narrow down your choices to ones with the best reviews and feedback, then make an informed selection from there.
- Order more to save more.
When it comes to any printed material, the more pieces you order, the lower the per piece price gets. For example, ordering 500 pieces of rack cards is more expensive per piece than ordering 1,000 or 1,500 pieces.
With these tips in mind, you can get the best bang for your buck when ordering rack cards to promote your brand.