If you want to launch a full-blast print marketing campaign, you should print rack cards along with business cards, flyers, brochures, notepads, letterheads, envelopes, and similar materials. Everyone may be going digital these days, but print advertising is still very effective in reaching out to your target market. Rack cards in particular work great because they are displayed in areas where there is high foot traffic. In a hotel lobby, for example, guests can pick up one or two rack cards if they are displayed in brochure stands. Not only will it service as reference for future check-ins, but they can be passed on to friends and family for referral – thereby increasing the number of prospective clients in the future.
So what are the steps that you need to follow for rack cards printing? Here’s a quick list:
- First, look for an online printing services provider.
You have the option to go with digital or offset printers. Digital service providers typically use desktop printers for printing rack cards. This does the job well, but if you want excellent print quality, it’s better to go with offset printing. This uses state-of-the-art printing technology so the cards will be made with vivid colors and sharp resolution. Of course, you also need to consider the price when having rack cards printed out. The more cards you need, the lower the per piece price is.
- Second, come up with the design for your rack cards.
Who is your target audience? If you’re running a family-friendly restaurant, you may want to use family-oriented illustrations and attractive colors. If you have a law firm, the colors and design need to be more elegant. Make sure that the colors of your logo also appear in your rack cards for uniformity. The overall design should be eye-catching, and fits the image of your brand.
- Third, upload your design on the website of the printing company.
There are printing companies that offer to check the correctness of the colors in your design for an additional fee. Take advantage of this so that your rack cards would come out professional-looking. Upload the design on their website and wait for the turnaround time.
- Fourth, wait for the package to be delivered then distribute the rack cards accordingly.
Once you receive the rack cards, look for strategic places to display them. Make sure that they are prominently displayed, on eye level of people walking by, in areas where there is high foot traffic. Another option for distribution is to include rack cards in mailers.
By following these steps, you can include rack cards in your print advertising campaign.