Along with brochures, business cards, flyers, notepads, envelopes, and similar products, rack card printing is a great way to promote your business. But what exactly are rack cards? Unlike brochures which have folded pages that contain a lot of information to read through, rack cards are 4” x 9” or slightly smaller cards with print on the front and the back. A rack card is displayed on brochure or rack stands, which is how it got its name. These are used as advertising material for hotels, theme parks, bed and breakfasts, and theatre companies – although any other business will benefit from them as well.
Now, if you would like to print rack cards to spread the word about your brand, the first thing to do is look for an online printing service provider. Here are more tips on how you can best go about rack cards printing:
- There are digital and offset printing services available. Digital may be a bit cheaper, but offset offers far superior quality. With rack cards, you want to leave a great first impression to your clients, so it pays to invest in full color, HD printing.
- Since your marketing material is tangible, a reader will pay close attention to even the tiniest details of the design. What font and colors are used? For the material, how thick is the paper? Did you use a glossy or matte finish for the print? How about the size of the rack card itself? By paying close attention to detail, you can come up with a well-designed rack card with an eye-catching design.
- When writing the content of the rack card, make sure that there are no typographical errors. Your business contact details should be updated and accurate. If your address is difficult to find, include a QR code, a location map, or use a famous landmark as reference.
- Always include a call to action when writing the content of your rack card. Part of your marketing strategy should be to entice people to take advantage of your products or services. The best way to accomplish this is by offering discounts, freebies, or even use the card as entry for raffles where they can earn prizes.
Lastly, know how to distribute the rack cards effectively. Place them in strategic areas with high foot traffic. Or, you can include them in mailers. With these tips, your sales should increase in no time at all because of the effectiveness of rack cards marketing.