You often see rack cards displayed in tourist centers, theaters, hotels, casinos, theme parks, museums, and similar places. If you’re a business owner, you should definitely consider printing rack cards to spread the word about your brand. Rack cards are called such because they fit into a brochure rack or stand, and they can be easily slid into standard number 10 envelopes for business mailing.
Rack Cards Advertising Techniques
The first thing to do if you want to use rack cards for advertising is look for an online printing company. Rack cards should be attention grabbing, so go with a printing company that uses state-of-the-art printing technology. Combined with premium stock paper, your rack cards should stand out from the competition.
Here are some of the advertising techniques that you can use when you print rack cards:
- Use bullet point copywriting.
When it comes to content, business cards are too short, brochures are too long, while postcards also have limited space to write in. With rack cards, you have just the right amount of space to write content in – so the copy should immediately grab the reader’s attention. On a 4” x 9” rack card, for example, you can write the basic information about your business first. Next, on a bulleted list, write about the products or services that you offer. The final part should be a call to action – indicate whether you want customers to visit your shop, check out your website, or give you a call for more information.
- Distribute the cards in areas where there is high foot traffic.
Rack cards should be prominently displayed in areas where there is high foot traffic. If you own a bed and breakfast, display a stack of rack cards on the reception area where they can easily be seen and picked up.
- Provide benefits!
Finally, tell the reader about the benefits that they can get from doing business with you. What are the benefits of the products or services that you offer? If they will keep your rack card for future reference, will they be entitled to discounts or freebies? Be creative in attracting customers so that they would want to do business with you right after reading the content of your rack card.