When taking on tasks like rack card printing, your goal is to save money while still getting the highest quality of print possible. Fortunately, there are many rack cards printing services provider from where you can order copies of the materials that you need. Rack cards are usually displayed in high-traffic areas for people to pick up. These are handy, effective advertising materials so it’s a must to add them to your print marketing arsenal.
Money Saving Tips when Ordering Rack Cards
So how can you save money if you want to order high-quality rack cards? Here are some tips:
- Look for a reliable online printing services provider.
There are two types of printing options available: digital and offset. Some print shops have just either a digital or an offset machine, while others have both. Digital typically use desktop printers and they are suitable for small batches. But if you need more professional-looking results and hundreds of copies, an offset printing process is the better choice. This uses state-of-the-art printing presses with Heidelberg color technology. The result is a vivid, sharply printed rack card that will truly impress your clients.
When looking for an online print shop, check on the feedback, the cost of the printing package, the turnaround time, the quality of material used, and any other hidden charges that they might have.
- Order more copies to save on the per unit cost.
For offset printing, it is the initial setup that is quite costly. But once your design is finalized, you can order more copies to actually save on the per unit cost. For example, 500 rack cards is more expensive per unit than ordering 1,000 or 1,500 copies.
- Take advantage of freebies like extra features or free HD printing.
To make your rack cards stand out, you may want to go for unique features like a detachable business card at the end of the card. Also ask about freebies like HD printing, 24-hour printing, or free color correction if you will upload your own design.
- Do not place rush orders.
Naturally, you would have to pay extra for rush orders – so avoid this cost by planning your rack cards design and distribution early.
Follow these tips and you will save money on ordering rack cards, without compromising the quality of print.