When you have a print marketing campaign and rack card printing is part of it, the first thing that you need to do is come up with a design. Before that, what are the quick benefits of rack cards printing? These cards usually measure 4” x 9” so they are very handy. People who are passing by a hotel lobby, for example, can pick up a rack card from the display case – which is the purpose of printing one in the first place. Once someone picks it up and reads it, the card becomes an instant advertising tool.
Another benefit of rack cards is that they are easy and cheap to produce. If you’re a business owner, you simply need to get in touch with an online printing services provider and ask about their rack cards printing package. Offset or digital are your print process options; you should also choose the type, thickness, and finish of the paper; and come up with your own design. For this, it is best to use colors which are already in your business logo. The images should pop, the copy should be short since you have limited space, and there should be a call-to-action.
Offers to Back Up Your Call-to-Action
While designing your card, you must come up with a call-to-action since rack cards are marketing materials. Do you want people to call your number for more information about your business? Do you want them to see your next play? If yes, how would they buy tickets or get more information about it? Would you like people to visit the soft opening of a restaurant? When and where is it, and what type of food should they expect?
By providing short answers to these questions, you are making the reader more interested in what you have to offer as a business. To amp things up, you can back up your call-to-action with offers like these:
- Buy one product, get one for free
- Book services at 10% off
- Kids aged 12 below eat for free during weekends
- 2-for-1 admission to plays, concerts, shows
- Freebie with every purchase
- Mystery gift for every purchase of $20 and up
Make sure that the offer is something that is too good to pass up. You can also put a timeline on the offer, to ensure that the customer takes immediate action.