If you have a local business, you might think that word of mouth is the best advertisement for your business. Although it is true that word of mouth helps, you still need to exert a lot of effort in digital advertising and invest in printed marketing materials to reach the part of your target audience who are not online. Better yet, combine digital and print to get your marketing message to as many people as possible. Here, we will look at one print ad material in particular: EDDM postcards. What is EDDM mailing and how can it benefit a variety of businesses? Read on to find out.
How EDDM Works
EDDM is Every Door Direct Mail and it is a service offered by the United States Post Office to benefit local business owners. It allows you to target a specific area when sending postcards so you can send mailers based on:
- Zip Code
- Household size
- Average household income
- Age bracket
- Individual mail carrier route
You do not need to go through the hassles of collecting individual names and mailing addresses – the USPS will provide it for you. The local post office will deliver your business postcards to every door within the route. Another convenience offered by EDDM mailing services is that you do not have to go through filing the paperwork or requirements yourself. By working with an online printing company that offers EDDM mailers, they will be the one to partner with the USPS to complete the requirements and even bundle your postcards together. You simply need to pay the fee for the postcard printing package, plus a few cents for EDDM mailing. The print shop will take care of the rest of the process for you, then the postcards will be delivered to your chosen mailing route.
Different Businesses that Can Benefit from EDDM
Next, which businesses can benefit from EDDM? Restaurant owners, landscapers, lawn care experts, commercial offices, retail stores, real estate service providers, coffee shops, aestheticians – almost any service provider or product seller can enjoy the advantages of EDDM mailing. When designing the postcards, be sure to include a call-to-action and use the colors which are present in your business logo.
By sending a postcard to every door through EDDM mailing, you can easily and effectively send your marketing message to your target audience.