One of the cheapest yet most effective ways to market your business is through postcard printing. Whether you’re offering a unique line of products or a service that people use everyday, you can let customers know what your business is all about through postcards. These come in more than a dozen different sizes. They can be designed to match the rest of the print marketing materials that you have for consistent branding. You also have the option to mail them out directly if you have your own mailing list, or use something like eddm mailing or Every Door Direct Mailing services. For this, the print shop will work with the USPS to distribute your postcards to every mailbox.
Iron Out these Details for EDDM Postcards Marketing
Unlike direct mail where you have to put together your own mailing list, eddm mailing allows you to enjoy the convenience offered by the USPS. Not only will you get great marketing results, but you do not have to go through the rigors of the manual collection of the mailing list or filing the paperwork. The print shop offering eddm postcard printing does it all for you at a minimal price.
Here are the details to iron out for EDDM postcards marketing:
- Which print shop to order from
There are only ten postcard sizes which are eligible for EDDM mailing – a print shop that specializes in EDDM marketing knows this. Choose between offset or digital printing, and make sure that they have been making EDDM postcards for a long time so they’re already familiar with the process.
- The design and copy of the postcards
As much as possible, use colors which are also present in your company logo to create a cohesive look. The copy should be short but impactful, and there should be a call-to-action as well as a promo code.
- The material to use for the postcards
After deciding on the size of the postcard, choose the paper thickness and finish that you want.
- The address group to send the EDDM postcards
Lastly, where do you want to send the postcards? You can choose to mail to every door in a zip code or you can narrow down the list based on household size, mail carrier route, income bracket, age bracket, and other demographic. Then, the print shop will take care of bundling the postcards for you, completing the USPS paperwork, and delivering the postcards to the local post office for individual mailbox distribution.