The task of printing EDDM postcards should be part of every business owner’s marketing campaign. EDDM stands for Every Door Direct Mail and here, the printing company works with the USPS to send out your advertising material to every door in your specified address. What’s good about EDDM mailing is that it is hassle-free. You don’t need to put together your own mailing list to reach out to your customers – the printing company does all the work for you. You can simply choose a zip code, an individual mailing route, or a certain demographic, then your advertising materials will be sent out to your customers.
Postcards in general provide more space than business cards but less space than brochures. This makes them perfect for short marketing messages, without discounting the impact to your sales and brand enhancement. With postcards which are specifically for EDDM mailing, you can send out mailers to every door in a specific zip code or mailing route. Without having to spend a lot of time collecting names and email addresses, you have a ready-made mailing list to make your marketing campaign a lot easier and more successful.
Another advantage of EDDM mailing is that it is the printing company that will work alongside USPS. After choosing a postcards printing package, you just need to pay the postage fees which are very minimal. Since you already have a specified zip code, mailing route, or demographic, you just need to wait for one to three business days for your postcards to reach your existing and potential customers.
One more important thing to remember when it comes to postcard marketing is that consistency is key. You want to frequently send out postcards to your customers so that they will easily remember your brand’s name. Mail out postcards during the holiday season, a customer’s birthday, or the start or middle months of the year when you can hold special sales. In the end, postcard marketing and print marketing in general is all about offering customers benefits so that you can gain their trust, while boosting your sales at the same time.